Moving From Traditional to Social Media:
Easy Ways to Integrate SEO, Social
Networks & PR 2.0 Strategies for Success
With Lonnie B Hodge, Des Walsh, Brian Solis, Alvin Chiang, Omniture, Xiaonei and others

April 8th 2009 from 9 AM-5 PM

Bi-Lingual: Chinese and English

MARCH SESSION SOLD OUT

All dates and Times=China (EST +12)

For full details and sign up info go to: PR 2.0

A hands-on workshop to be held in Guangzhou, China and Broadcast Worldwide. It will teach you what you need to know to begin conversations with customers in online marketplace. Hit the ground running with several of the web’s best-known social media practitioners. Special technical skills will not be needed to to learn how adopt and employ social media: blogging, micro-blogging, SEO, social media news releases and social networks. You will begin to master cutting-edge tools essential to brand
and reputation enhancement especially needed in tough financial times. Joining this hand-on- your-shoulder class, led by two world-class coaches, who practice what they preach, will guarantee that you return to your company with real-world skills that will improve your bottom line through market engagement.

Professor Lonnie Hodge and Executive Coach Des Walsh will give you an international perspective no other global teachers can: An authentic, international view learned by experience and practice. Economies are inter-connected and authentic cross-cultural dialogues with existing and potential customers will give you a competitive advantage. Leaders Walsh and Hodge will teach you to build alliances in foreign markets.

Special technical skills are not needed as your learn how to engage customers through social media, while understanding the underlying terms, tools and practical applications for learning to speak to, not at, your customer. You will develop, in class, usable social media PR releases, use social media interfaces, write SEO best practices compliant HTML (if you can use MS Word you can do this!), and optimize visual and written content for releases, ads and websites to increase your bottom line.

Who Should Attend?
• PR And Advertising Staff
• SEO Professionals
• CSR directors
• NGO/NPO leaders
• HR Personnel
• Senior Executives
• Online Marketers
• IT Supervisors and Programmers
• YOU

Listed below are some of the topics that are to be covered at this one-day seminar:
• Social Media: The most powerful global sites where customers and brands interact: Twitter, Xiaonei, Facebook, MySpace, which platforms to engage and who to follow into those spaces.
• Free and inexpensive tools, including Alpha and Beta releases, foroptimizing sites and news releases to reach a larger audience: Powerful services like Pichengine, Involver, Seesmic that are not yet in general distribution…
• Social ROI: Groundbreaking Social Web Measurement tools that teach you the who, what, where, how, and why of visits
• Success and the Art of Listening: Moving from disruption strategies to engagement while overcoming the fear of transparency
• The Future of Blogs, Video Sharing and Social Networks

You’ll receive a free newsroom on Pitchengine.com and a month’s worth of unlimited and archived online social media press releases. You will,before you go return home, have a release indexed on the world wide web–worth the price of a seat. web–worth the price of a seat.Before the day is over you will create a real press release that will appear in major search engine news before the day ends.

Shel Israel, author of “Naked Conversations”, calls on businesses to respect social media spaces; Social Media Pundit Seth Godin labels that approach, Permission Marketing and Hubspot views it as Inbound Marketing. We refer to it simply as Conversational Marketing and it is essential in a world where the power of marketing now relies on two-way communications.

Benefits
Together we will:
• Easily create online news releases with the use of free and inexpensive tools to broaden your internet reach
• Demystify techno-jargon with a Do It Yourself kit for social media marketing and increased search engine rankings. You will easily understand how to use keyword selection, inbound links, anchor text, universal search, photo tags, url selection
• Learn to internationalize messages with intercultural communication strategies in advertising and PR copy
• Master the use of digital conversation tools: Social Network Platforms, Viral Videos, Social Bookmarking Sites, Corporate Blogs, and Professional Networks
• Actionable Analytics: Discover how to use measurement tools that will illustrate the effectiveness of your web marketing and PR efforts and guide future advertising and marketing decisions
• Develop an understanding of how to listen to customers and their feedback and to articulate brand-building messages that establish trust and confidence…

Workshop Leaders

Brian Solis, author of Social Media Manifesto, the Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley.

Alvin Chiang, former VP of NetEase and Alibaba Group , Currently CMO of Oak Pacific Interactive Group that runs the largest Social Network in China, Xiaone.com

Des Walsh, the author LinkedIn for Recruiting and Seven Step Business Blog, business coach and social media strategist.

David Li, application developer of the most popular Facebook applications such as Growing Gifts and Hatching Eggs, has been involved in social media for more than 10 years and has built several social networks sites.

Omniture, a representative from Omniture–a world leading search management, online digital optimization, web analytics provider.

There is a new blog in town. China Golf and has courses from around China featured on its pages. Soon, about 300 courses from around China will be featured on the site with prices, play dates and more.

China Golf : Hainan, Mission Hills, Sanya, Great Wall Golf Tours

New Strategies in Digital PR

CultureFish Media’s CEO Lonnie Hodge and and Sam Flemming, founder of CIC, China’s first Internet Word of Mouth research and consulting firm, are the featured speakers at the New Trends in Digital Media Conference in Shenzhen, China. Topics to be discussed include: Benefits of Online News Releases, Myths and Realities of Digitization, Trends in Digital Online Ads, applications of Internet word of Mouth and Online Reputation Management methods. The event will give attendees a competitive advantage over the competition by revealing information needed to catapult a company, event, brand or website to top positions in search engines world-wide.

The conference is part of a trio of charity events designed to entertain and inform while raising money for important charities. The three events include a golf tournament, a concert with Virgin records star Che’Nelle and the Digital Workshop.

Veteran and apprentice PR, Advertising, Online Reputation Management and SEO and SEM specialist will equally benefit from the half-day seminar to be held at the famed Mission Hills Resort. Known for being the world’s largest championship golf complex Mission Hills is also a 5-star conference facility.

All proceeds from the workshop benefit two literacy projects: The Library Project in China which builds facilities in rural villages and orphanages and the Reading Tub which supports opportunities for under-privileged youth in America.

Cost for the workshop is $200 USD and covers lunch and dinner at the resort. All attendees can bring their families and discounted rates up to 50% for rooms and activities will apply.

To register for the events simply pay online at the Dream Bash: http://dreambash.eventbrite.com

The workshop is sponsored by Digital PR and Marketing Specialists CultureFish Media.

—You may also attend ONLINE. The workshop begins at 1:00 PM China Time

Created by The Greatest Living American

My friend Siok Siok Tan is the multi-lingual marvel who, during her tenure with Discovery Channel, racked up a dozen Asian TV Awards as a documentary film director, and producer.

Her latest work, done in concert with students from classes she taught at the Beijing film Academy, is a fascinating pastiche of people obliquely impacted by the economic, political and athletic rush for gold in the 2008 Games.

Siok Siok renders her perspective on the games by examining the lives of Beijingers, so far from the torch run, that neither the western or Chinese media would even bother to distort or propagandize them. But, the stories, some that will move you to tears and others to great amusement, are emblematic of how deeply the allegiance to the success of the Chinese Olympic movement has permeated the collective conscience of a country.

Boomtown Beijing has everything and nothing to tell you about why 200,000 netizens on Baidu and the CEO of Sohu.com, Zhang Chaoyang, are calling for a boycott of Carrefour (France’s Great Wallmart) in response to western reactions to the torch run: It is a less about nationalism than it is about a new-found sense of international belonging, national pride and individual dreams of being able to even a small difference in a fast changing China. It is not a political statement. It is an authentic, objective and heartfelt look at a Beijing ad its citizens that few foreigners will ever see. Tan is one of the few film makers with the cultural savvy to ine and polish these rare human gems.

Boomtown Beijing is showing in cities world-wide and the proceeds are being donated to the Library Project. The next screening is in Beijing. The details from the FacebookFacebook group here:

The Film:

TThe 2008 Olympics Games is China’s debutante ball on the world stage. “ Faster. Higher. Stronger” — the preparation for the Games has turned Beijing into a hot spot of frenzied growth. A 11 year old boy wants to beat the odds to become an Olympics torch-bearer. A road sweeper dreams of staging his own mass Olympics countdown performance. An aging blind athlete makes one last stab at a Paralympics medal before he retires from sports. Together, their stories and scenes of everyday life in the city give a snapshot of Beijing the summer before the big games come to town. Running Time: 70 minutes
Language: Chinese with English subtitles

The Director:

Tan Siok Siok has built a career as an executive producer of international documentaries focusing on the China region. Her executive producer credits include award-winning shows for Discovery Channel and Discovery Travel and Living. Boomtown Beijing is her first independent film. She directed the film with the assistance of her studets while she was a visiting lecturer at the Beijing Film Academy

Tickets:
Pre-Sale: RMB 85 (before Saturday April 19th) Contact: mark at dembitz.com
At the Door: RMB 100
Included in Pre-Sale (1) Beverage with Ticket