China SEO Expert…. (3)
I am not at the top of the rankings as a Martian Search Engine (SEO) expert ( I am only 3rd), but I might be after this post! The algorithms that govern what is and is not registered by search engines like Google and Yahoo! are shape-shifters: They catalog combinations from blogs and websites that can mystify, amuse and swindle you. For example, I am #2 in Google for Adult Pampers Makers even though I can’t remember mentioning diapers on this blog. Maybe, I am too old to remember using them and too young to worry about them just yet. I believe, like Robin Williams, that diapers are like politicians and should be changed frequently because they are both full…
But, I digress…
I know about this listing because someone searched for the term, and my analytics program identified from whence they came. There are other authentic one-hit wonders for which I rank highly, though I am clueless about why people searched for them or why I showed up tops. They ALL beg for an aside, but I am resisting, thinking that you can use your imagination: Pocket Fisherman Diagram, Plentiful Breast Pictures, Professor Asshat, China Olympic Professor Blog, Hairy Chinese Women, Wedding dress Market Report in China, I had my hepatitis shot, but the test says I have no immunity, Naked nurse teaching in China, Anais Nin commerative coin, American Prostitute Self, Naked nurse teaching in starbucks china, quota of America to China, You Tube Hong Kong Free Sex Video, How culture affects the way we use utensils, and Cartoon Photos of a man being massaged among hundreds of others…
Some SEO “Experts” list some of the keywords they claim to have earned in Google’s top ten rankings. They claim that these listings attest to their prowess, and they use these words to convince you that they can move your blog, site or company into a position where you will get more hits and gain international fame and fortune. Most of the words are like the ones above.
Far too many so-called expert Chinese SEO firms prey on clients using this strategy. And most businesses, woefully unaware of SEO methods, are bilked out of thousands of dollars every year. The cost for a “hot word,” one with search results in the millions (think “Buddha,” “free buffet,” or “online video game”), is staggering: the top ten in Google is 20,000 RMB a year ($2,500 USD). A “cold word” with low search returns (think “delicious rat recipes” or “Japan learned everything it knows from the Tang dynasty”) will pull 10,000 RMB ($1,250 USD) from your wallet.
So, as an example, “China Expert SEO Consultant,” at 2 million returns, would cost you 20,000 RMB and bring you absolutely no traffic. “China SEO Expert Guangzhou” will get you two hits a day. I’m always suspect of the word “expert” anyway: In bomb school, an expert was laughingly referred to as a “former drip under pressure”–never a good thing in explosives. It was a surefire way to tell someone was not what they purported to be.
I have many great search results I’m proud of, but were someone to actually come to them, I would worry about their mental health or my ego. I am number one for “American professor” in Google, hands down, and I frequently use this in lieu of a business card when I forget one. I am also in the Google China top ten for “American blog” (out of half a billion returns) and number 1 for “handsomest American in China” (move your Canuck ass over, Da Shan!) And in all humility, I found I rank quite high for “China blog about nothing” and “Lonnie isn’t exactly the sharpest guy in the world,” which isn’t exactly what you’d want when you are trying to build up your consultant site that’s already number 1 for “china business consultant blog” in Google, Google China and Yahoo.
If you are really interested in a legitimate search engine marketing provider, drop me a note at via Culture Fish.
FYI: I am doing SEO work or global marketing lectures free for nonprofit groups or companies who agree to donate my normal fee to the China Dreamblogue project.
For a quote or a assessment of an Expert China SEO/SEM project in Guangzhou or elsewhere you may need please fill out the form below at EXPERT SEO SERVICES CHINA
Posted 25 December, 2007 in Internet marketing China, Guangzhou, SEO, SEM, Seo China, Chinese Internet, Hong Kong Stars, The Sharpest Guy on the Planet, Censorship, The Internet, Seach engine Optimization, Search Engine Marketing, China Expat, Beijing Olympics, UK SEO EXPERT, china expert seo services guangzhou, China Business Consultant, SEO China Expert, Chinese Media, 中文, American Professor in China, Guangzhou China, 中国, Greater Asia Blogs, Asia, Japan, China Expats, Asian Women, Asian Humor, China SEO, China web 2.0, Humor, China Humor, Intercultural Issues, China Editorials, Just Plain Strange, cartoons, In the news, Top Blogs, Weird China, China Olympics, China Cartoons, China Business, Gratuitous Cheesecake, Uncategorized
GOLF IN CHINA (1)
Now that several Chinese universities are requiring law and business students to take golf lessons to prepare them for the western practice of locker-room deal making, more golf courses are cropping up in China and they are absolutely among the world’s biggest and best.
Sanya, China which is the annual host
to the Miss World Pageant, is also the home of the Yaolong Bay club where a European Tour event is played yearly. But, China’s Hawaii has nothing comparable in size and grandeur to facilities like Mission Hills on the mainland.
Mission Hills Stretches across he cities of Shenzhen and Dongguan, only 90 minutes from my home in Guangzhou ad just across the border from Hong Kong. Mission Hills is the World’s largest golf club. Designed by 12 world-renowned golf legends such as the Golden Bear, V.J. Singh, Greg Norman, and others. It’s an international golf community that combines sport with relaxation, business and luxury lifestyle options at very affordable prices.
At Mission Hills there are a 2,000 female caddies (and 1,000 security personnel to protect them), Asia’s largest pro shop, night golf! and the world’s biggest clubhouse in addition to breathtaking courses that are playable by newcomers as well as professionals.
There are courses along the Great Wall and one even so high in the Himalayas that you can hit a ball by pitching wedge into another country.
Doing business in China just got a lot more fun!
The China Dreamblogue is sponsoring a trip to Mission Hills to raise much needed funds. Check out our listing on e-Bay
Posted 23 December, 2007 in China Golf, Golf Tours, China Business Consultant, Tibet, China Photos, China Business
Cultural SEO in China (3)
There is a new kid on the China SEO Block! Well, actually it is a group of old hands who have pooled their talent to create a powerfully needed new company: Culture Fish Media.
CultureFish Media personalizes their China-US business partnerships with emerging and established companies to create recipes for growth in new market media using language and approaches sensitive to local tastes. CFM is a talent trust of friends dedicated to introducing ethical and passionate ideas effectively and sensitively into any cultural medium through Cultural SEO (CSEO) and SEM.
Culture Fish came about after I trued to place a few ads for an Israeli firm with Baidu’s local office. After two months of diligent communication, in-house training from Baidu for me and a group of digital interns, and several face to face visits with the ad manager. Tracking statistics were off, communication in English was impossible, IT changes could not be effected by the regional office and the Guangzhou branch refused to give me the number of the International sales office–actually they said they hey did not have the number…Lost it I guess.
About the same time a Fortune 200 company emailed me and said that the had tried repeatedly to contact Baidu by email to no avail. Several months and 80 some phone calls later , by me and various native Chinese speakers, I landed a meeting with Baidu HQ in Beijing. I took a savvy interpreter with me. In America I would have gone to the confab with guns blazing, but my translator assured me that I was dealing with incredibly nice people and it turns out she was right.
In their modest offices I learned that Baidu was self-effacing about their ability to communicate in English and anxious to find ways to capture and maintain International traffic. And part of the problem was that western SEO firms had a long history of misrepresentations to the International office. They had lost faith in promises of culture hopping fortune seekers. Having 60% of the search market in China tend to make bets on unknown entities a second thought….
It has taken a lot of diligence, patience and sincerity to build a solid foundation with a company essential to the success of any marketing program for a western company looking for business in China. We plan on a long and mutually prosperous relationship with the good people of Baidu.
We have also secured many other solid connections like the one we are fostering with Madhouse, China’s leading mobile advertising group and Alibaba the world’s largest B2B portal. All of them have been a delight to work with and understand that we not only know the Chinese market, but the sub-markets inside of China, so we will create higher ROIs for clients and creaste higher return advertsing statistics for the service providers.
(We have also initiated contact with Tencent of QQ fame, but it may take a regional conference with the dozens of lieutenants in their decentralized command structure to get very far with Tencent.)
So, as a result: a new standard in digital advertising in and from China has opened for business: CultureFish Media has joined together the world-class talents of an artistic and tech-savvy team to create culturally sensitive SEO (CSEO), SEM,Branding and Identity Management, Social Media Marketing & Tracking, Content Creation and Management in multiple languages, Ad Campaign Management: Print, Film, Digital,Interactive and Conventional (PPC, Banner, RSS, CPM…) Marketing while providing cost saving analytic Reports and ROI Maximization for emerging and established companies.
CSO, a new approach in on line content management and advertising and involves: Culturally Sensitive and Appropriate Keyword Programs for Countries and Targeted Regional Campaigns, language specific writing and editing, native translation and foreign language content management like website translation services,
CultureFish, whose clients include pizza parlors, camera shops, vacation clubs universities such as Cal Poly and Fortune 500 concerns like Oracle, can: Design Logos, Banners, CSS, and Total Campaign Management including China Web Design and other International Set-up, Email Campaigns, Feed Management, PR Releases and Optimization and Interface and partnerships with country portals and ISPs like the above mentioned Baidu, Naver, Alibaba, and Madhouse. We count Sina.com as a bad investment as they are pretty busy spending Google investment monies to answer business development calls,
CultureFish (文化鱼), via its slogan, “如鱼得水” (Like a fish in water), implies skill and dexterity at a task. Our English slogan, “Making Digital Waves,” speaks to our use of sophisticated content management, cutting edge networking, interactive and visual media, paid ad campaigns, organic search empowerment and public relations to pursue excellence through new media that will best reach consumers in their native tongues. The team, together fluent in more than 10 languages, offers world class services to bloggers, SMEs and multinationals in any geographical region.
Each member of our diverse team, hailing from America, Canada, China, Israel, and Singapore, is ethically and socially bound to best practices in SEO/SEM, and all aspects of business. Some profits are set aside for environmental and humanitarian causes: The , Charity and Overseas Education site The Blog of Dreams, our digital internship program, the online Olympic Souvenir Store for shopping online in China are three such projects. CultureFish will always provide generous time and talent to nurture promise, especially in individuals or enterprises facing socially difficult challenges or, through our affiliation with the China Business Network, SMEs doing business in China and other important digital markets.
Some statistics that caused us to re-think and re-tool culturally targeted marketing in China: