Whose Comments Are They Anyway?
Reputation Management and Manipulation of the Internet
In addition to water-boarding it is apparent that government interpreters world-wide now learn social media, SEO and RSS management during their program of study. It is no secret that many blog comments on opinion-shaping sites are made by full-time surfers or “trolls” as some call them, with nationalist or agency mandated agendas; some get paid for their performance. The real weapons of mass destruction in a digital world are words and the technology is readily available even when we don’t send fuses to Taiwan.
Several recent comments, meant to manipulate media have come back to deservedly sound-bite the perpetrators in their virtual asses.
John McCain campaign aide, Soren Dayton was suspended from the campaign because he Twittered a link to a YouTube video blasting Barack Obama’s minister. And the Chinese government was a bit slow on the draw when they led reporters into the lama’s den in Lhasa last week.
Multi-national companies now hire ethical as well dubious administrators of propaganda to sow seeds of content across the blogsphere when a ruthless competitor, frustrated consumer or PR gaff has sent a brand or image into the cyber-stool. Internet Word of Mouth is an ICBM with a guidance system that can be more unpredictable than a cold war space laser.
I read a news release today written by the folks at 5fad.com. 5fad.com is suing Baidu.com for copyright infringement and then speculating, during trial, about the outcome and impact of the verdict.
Written in something akin to English and suspiciously fed out of a UK media outlet, the release contains suppositions meant to influence public opinion in advance of a judicial ruling.
Some highlights: “The MP3 search engine is of crucial importance for Baidu.com to gain an advantageous position in its competition with its business rival, Google.com. Once the MP3 search engine service is ruled unlawful, Baidu.com’s leading position in the search engine market may topple” Remember that this news release was written by the Plaintiff!
The take a break from legal commentary to do an infomercial about 5Fad: “5fad.com, ranking among 2007 Red Herring Asia Top 100, was founded in 2003. Though headquartered in Hangzhou, it has branch offices in Beijing, Seoul, Tokyo and New York…5fad.com is the leading digital entertainment and culture company in China. Its service network covers a total population of 300 million.” With a Google Page Rank of 4 and a purported audience more than twice the size of the China Internet user base the claim is dubious at best.
I have become so jaundiced that when JWT’s Tom Doctoroff, a man I have long respected as an authority on China, makes statements concerning Tibet like:”…I instinctively empathize with the impulses of the protesters” I wonder if he is just careless and failing to weigh the consequences of the potential spin of his comments as sympathy for murder or arson? Or I question whether or not the soon-to-be Olympic torch bearer has intentionally inserted psycho-linguistically charged language about Tibet, in an article written against calls for an Olympic boycott, in order to draw in more readers for the Huffington Post?
I am a poet and the keeper of an online diary. I am not a journalist or political pundit in blogger’s clothes. I love and cherish the written word–despite my occasional acts of grammatical or stylistic annihilation. And because I am a creative writer I attempt to ferret out the real meanings of a work and the reasons for the choice of diction.
I am becoming less cavalier about reading or writing. I now am casting a cold eye on much of what comes to me via RSS or social networks and so it seems should we all….
Update: Head over to ESNW for an important addendum to the newest China Photogate…
Posted 29 March, 2008 in SEM, Chinese Media, SEO, Internet marketing China, Seo China, Violence, Human Rights, Taiwan, Human Rights China, Beijing Olympics, SEO China Expert, Chinese Internet, The Internet, China Olympics, China Editorials, Intercultural Issues, War, Personal Notes, cartoons, Censorship, 中国, In the news, Tibet, China web 2.0
1 comment to “Whose Comments Are They Anyway?”
Alex, March 29th, 2008 at 12:53 pm:
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A great post Lonnie.
To me, much of the problem lies in filtering: we have access to so much information, yet time-poverty means we have to rely on certain methods to get it.
TV networks and newspapers have long been understood by spin-masters, social networks, the new ‘method of delivery’ open themselves to even easier methods of massage. For example, Digg have the great ability to democratise news, yet voices with an agenda inevitably shout louder.
RSS, the great leveller in terms of getting news fast, no browsing overhead, is still misunderstood my the majorit of Internet users, let alone population. An that too is just a technology, those shouting voices will no doubt shout through that too.
Keeping the playing field level is a complex task. I have a few ideas, yet from someone else’s perspective perhaps they are biased too.
In the meantime, perhaps you will enjoy this: http://www.youtube.com/watch?v=xcFeAnG5GbY