Moving From Traditional to Social Media:
Easy Ways to Integrate SEO, Social
Networks & PR 2.0 Strategies for Success
With Lonnie B Hodge, Des Walsh, Brian Solis, Alvin Chiang, Omniture, Xiaonei and others

April 8th 2009 from 9 AM-5 PM

Bi-Lingual: Chinese and English

MARCH SESSION SOLD OUT

All dates and Times=China (EST +12)

For full details and sign up info go to: PR 2.0

A hands-on workshop to be held in Guangzhou, China and Broadcast Worldwide. It will teach you what you need to know to begin conversations with customers in online marketplace. Hit the ground running with several of the web’s best-known social media practitioners. Special technical skills will not be needed to to learn how adopt and employ social media: blogging, micro-blogging, SEO, social media news releases and social networks. You will begin to master cutting-edge tools essential to brand
and reputation enhancement especially needed in tough financial times. Joining this hand-on- your-shoulder class, led by two world-class coaches, who practice what they preach, will guarantee that you return to your company with real-world skills that will improve your bottom line through market engagement.

Professor Lonnie Hodge and Executive Coach Des Walsh will give you an international perspective no other global teachers can: An authentic, international view learned by experience and practice. Economies are inter-connected and authentic cross-cultural dialogues with existing and potential customers will give you a competitive advantage. Leaders Walsh and Hodge will teach you to build alliances in foreign markets.

Special technical skills are not needed as your learn how to engage customers through social media, while understanding the underlying terms, tools and practical applications for learning to speak to, not at, your customer. You will develop, in class, usable social media PR releases, use social media interfaces, write SEO best practices compliant HTML (if you can use MS Word you can do this!), and optimize visual and written content for releases, ads and websites to increase your bottom line.

Who Should Attend?
• PR And Advertising Staff
• SEO Professionals
• CSR directors
• NGO/NPO leaders
• HR Personnel
• Senior Executives
• Online Marketers
• IT Supervisors and Programmers
• YOU

Listed below are some of the topics that are to be covered at this one-day seminar:
• Social Media: The most powerful global sites where customers and brands interact: Twitter, Xiaonei, Facebook, MySpace, which platforms to engage and who to follow into those spaces.
• Free and inexpensive tools, including Alpha and Beta releases, foroptimizing sites and news releases to reach a larger audience: Powerful services like Pichengine, Involver, Seesmic that are not yet in general distribution…
• Social ROI: Groundbreaking Social Web Measurement tools that teach you the who, what, where, how, and why of visits
• Success and the Art of Listening: Moving from disruption strategies to engagement while overcoming the fear of transparency
• The Future of Blogs, Video Sharing and Social Networks

You’ll receive a free newsroom on Pitchengine.com and a month’s worth of unlimited and archived online social media press releases. You will,before you go return home, have a release indexed on the world wide web–worth the price of a seat. web–worth the price of a seat.Before the day is over you will create a real press release that will appear in major search engine news before the day ends.

Shel Israel, author of “Naked Conversations”, calls on businesses to respect social media spaces; Social Media Pundit Seth Godin labels that approach, Permission Marketing and Hubspot views it as Inbound Marketing. We refer to it simply as Conversational Marketing and it is essential in a world where the power of marketing now relies on two-way communications.

Benefits
Together we will:
• Easily create online news releases with the use of free and inexpensive tools to broaden your internet reach
• Demystify techno-jargon with a Do It Yourself kit for social media marketing and increased search engine rankings. You will easily understand how to use keyword selection, inbound links, anchor text, universal search, photo tags, url selection
• Learn to internationalize messages with intercultural communication strategies in advertising and PR copy
• Master the use of digital conversation tools: Social Network Platforms, Viral Videos, Social Bookmarking Sites, Corporate Blogs, and Professional Networks
• Actionable Analytics: Discover how to use measurement tools that will illustrate the effectiveness of your web marketing and PR efforts and guide future advertising and marketing decisions
• Develop an understanding of how to listen to customers and their feedback and to articulate brand-building messages that establish trust and confidence…

Workshop Leaders

Brian Solis, author of Social Media Manifesto, the Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley.

Alvin Chiang, former VP of NetEase and Alibaba Group , Currently CMO of Oak Pacific Interactive Group that runs the largest Social Network in China, Xiaone.com

Des Walsh, the author LinkedIn for Recruiting and Seven Step Business Blog, business coach and social media strategist.

David Li, application developer of the most popular Facebook applications such as Growing Gifts and Hatching Eggs, has been involved in social media for more than 10 years and has built several social networks sites.

Omniture, a representative from Omniture–a world leading search management, online digital optimization, web analytics provider.