New Strategies in Digital PR

CultureFish Media’s CEO Lonnie Hodge and and Sam Flemming, founder of CIC, China’s first Internet Word of Mouth research and consulting firm, are the featured speakers at the New Trends in Digital Media Conference in Shenzhen, China. Topics to be discussed include: Benefits of Online News Releases, Myths and Realities of Digitization, Trends in Digital Online Ads, applications of Internet word of Mouth and Online Reputation Management methods. The event will give attendees a competitive advantage over the competition by revealing information needed to catapult a company, event, brand or website to top positions in search engines world-wide.

The conference is part of a trio of charity events designed to entertain and inform while raising money for important charities. The three events include a golf tournament, a concert with Virgin records star Che’Nelle and the Digital Workshop.

Veteran and apprentice PR, Advertising, Online Reputation Management and SEO and SEM specialist will equally benefit from the half-day seminar to be held at the famed Mission Hills Resort. Known for being the world’s largest championship golf complex Mission Hills is also a 5-star conference facility.

All proceeds from the workshop benefit two literacy projects: The Library Project in China which builds facilities in rural villages and orphanages and the Reading Tub which supports opportunities for under-privileged youth in America.

Cost for the workshop is $200 USD and covers lunch and dinner at the resort. All attendees can bring their families and discounted rates up to 50% for rooms and activities will apply.

To register for the events simply pay online at the Dream Bash: http://dreambash.eventbrite.com

The workshop is sponsored by Digital PR and Marketing Specialists CultureFish Media.

—You may also attend ONLINE. The workshop begins at 1:00 PM China Time

Created by The Greatest Living American

My friend Siok Siok Tan is the multi-lingual marvel who, during her tenure with Discovery Channel, racked up a dozen Asian TV Awards as a documentary film director, and producer.

Her latest work, done in concert with students from classes she taught at the Beijing film Academy, is a fascinating pastiche of people obliquely impacted by the economic, political and athletic rush for gold in the 2008 Games.

Siok Siok renders her perspective on the games by examining the lives of Beijingers, so far from the torch run, that neither the western or Chinese media would even bother to distort or propagandize them. But, the stories, some that will move you to tears and others to great amusement, are emblematic of how deeply the allegiance to the success of the Chinese Olympic movement has permeated the collective conscience of a country.

Boomtown Beijing has everything and nothing to tell you about why 200,000 netizens on Baidu and the CEO of Sohu.com, Zhang Chaoyang, are calling for a boycott of Carrefour (France’s Great Wallmart) in response to western reactions to the torch run: It is a less about nationalism than it is about a new-found sense of international belonging, national pride and individual dreams of being able to even a small difference in a fast changing China. It is not a political statement. It is an authentic, objective and heartfelt look at a Beijing ad its citizens that few foreigners will ever see. Tan is one of the few film makers with the cultural savvy to ine and polish these rare human gems.

Boomtown Beijing is showing in cities world-wide and the proceeds are being donated to the Library Project. The next screening is in Beijing. The details from the FacebookFacebook group here:

The Film:

TThe 2008 Olympics Games is China’s debutante ball on the world stage. “ Faster. Higher. Stronger” — the preparation for the Games has turned Beijing into a hot spot of frenzied growth. A 11 year old boy wants to beat the odds to become an Olympics torch-bearer. A road sweeper dreams of staging his own mass Olympics countdown performance. An aging blind athlete makes one last stab at a Paralympics medal before he retires from sports. Together, their stories and scenes of everyday life in the city give a snapshot of Beijing the summer before the big games come to town. Running Time: 70 minutes
Language: Chinese with English subtitles

The Director:

Tan Siok Siok has built a career as an executive producer of international documentaries focusing on the China region. Her executive producer credits include award-winning shows for Discovery Channel and Discovery Travel and Living. Boomtown Beijing is her first independent film. She directed the film with the assistance of her studets while she was a visiting lecturer at the Beijing Film Academy

Tickets:
Pre-Sale: RMB 85 (before Saturday April 19th) Contact: mark at dembitz.com
At the Door: RMB 100
Included in Pre-Sale (1) Beverage with Ticket

This is a don’t miss event for anyone looking for  the best talent anywhere for movie, flash, or digital animation. Suzhou, a gorgeous “water town” near Shanghai, is playing host to the event:

Take a look at the media industries and you’ll find animation everywhere. In TV, film, education and training, games, mobile, advertising, and online. It’s also one of the strongest youth market categories in digital media.

X|Media|Lab Suzhou concentrates on this “wealth of animation” bringing together a stellar range of animation experts from all over the world.

The Keynote Conference Day focuses on four themes: Animation Industry Development; International Business Opportunities; Quality Assurance and Management; and Technologies and Skills.

The Business Matching Forum focuses on you. It’s your opportunity to meet up with the animation industry experts, directly discuss your own animation ideas, network yourself right into the heart of the China animation industry, and explore business matching and partnerships with the other international participants at the Lab.

International participants include:

- Raman Hui - Director of Shrek 3
- Michael Johnson - Motion Picture Lead, Pixar Studios
- Duncan Brinsmead - Chief Research Scientist, Autodesk (Maya Software)
- Suresh Seetharaman - Founder and President, Virgin Comics and Virgin Animation
- Sue Erokan - Supervisor, Character Animation, Dreamworks
- Dan Scott - Head of Global Production, Nokia Games
- Masakazu Kubo - Executive Producer, Pokemon Film and TV Series (Tokyo)
- Xavier Nicholas - Managing Director, Lucasfilm Animation Singapore
- Heather Kenyon - formerly Director of Development, Original Animation at Cartoon Network
- Dale Herigstad - 5-time Emmy Award Winner, Schematic (LA)
- Nickson Fong - Founder, Egg Story (Singapore)
- Paul Steed - Founder, Exigent Studios (Los Angeles)
- Madhavan - Founder, Crest Animation (India)
- Michael Stevens - Board Member, Park Road Post (Wellington)
- Tatiana Kober - Founder, Bejuba Studios (LA and Toronto)
- Anand Gurnani - Founder, Animation ‘Xpress (India)
- Tim Brook-Hunt - Head of Children’s TV, Australian Broadcasting Corporation (Sydney)
- Alan Lindsay - CEO, Vue DC Group (Perth)

China participants include a ‘who’s who’ of the China animation industry including: the Dean of Animation, Beijing Film Academy; President, Great Dreams Cartoon Group; Executive Deputy Secretary General of China Animation Association, and Head of Digital Media Technologies, Beijing Institute of Technology; Executive Vice President of China Animation Association; Deputy Director of Digital Animation Creation R&D Centre, China Art Academy; Secretary General of Mobile Animation Industry Association; CEO of China Animation Association; Managing Partner of China Renaissance; the Vice President of ID Tech Ventures; and many others.

XML Suzhou will be the perfect place to make contact with some the best animation people from all over the world – whether you are interested in creative development, best practices, or business opportunities internationally or in China.

Suzhou is one of China’s animation centers of excellence, about 90 minutes north of Shanghai - and it exemplifies the “New China”: hundreds of huge new buildings springing up out of the ground, great vitality, and a commitment to developing the digital media industries.

X|Media|Lab Suzhou “Wealth of Animation” International Participants

Places are strictly limited to both the Keynote Conference Day (300 maximum – 120 already sold) and the Business Matching Forum (80 participants – 30 already allocated).

For Chinese head here: Animation Workshop

English: Animation Suzhou

Online digital advertising and reputation Management firm  CultureFish Media is a new International Marketing Partner with X|media.

Original story here: XML Suzhou: China Animation Spotlight Event