Am I Hot or Not: Google vs Baidu (8)

Stephen Foley in New York, writing for the Guardian, makes the recipe for journalism look easy: Take two hot topics, stir them into a conservative consumme (xenophobia works well here), add a smidgen of stale statistics, saute in some speculation, strain it through an anti-corporate colander and you have: instant story.

He talks about Google trying to conjure up a potion to put some lead in its seach engine pencil in China. He fails to mention that they also need a dose of virtual Viagara in Korea, Russia and Japan to name three more….

But he does go on to say he is relatively, almost certain that Google might possibly join up with a Chinese music site to probably offer songs from Universal Music (home of the Soon-To-Be-Elevator-Music Artist’s Alliance) and conceivably (rumor has it) SonyBMG and EMI. Oh yes, and Stephen says “Warner Music, is also believed to have expressed an interest.”

He goes on to assert that Baidu is an “upstart search engine” (founded in 1999–one year after Google) operating in a “culture of piracy” and that it built its business on piracy and is getting “a large portion of its traffic from users searching for illegal music.” In Stephen’s world 7% is large– and no, I won’t make the obvious joke.  The 7% represents music searches he assumes to be illegal.

He finshes up his article by expressing his belief that a Google led “experiment with advertising-funded free music in China would be a significant break with the past.” He fails to note that EMI and Baidu already have a deal to live stream Chinese songs and they are working on more aliances with companies and artists.

No I don’t have a rose-colored display on my computer and I know how prevalent IP theft is in China both on and off of the net. But, I also know China is not alone, but they do make good headlines.

Search for Utorrent software–the program that allows you to crib virtually anything–and you will find that it is not de-indexed by Google nor are most of the sites that post anything stealable from movies to games. Isohunt.com a favorite site for world-wide free-downloaders, was hosted in the US until very recently. And I don’t think YouTube is going to be winning any award’s from the folks at Creative Commons. How many steps removed must you be before we eliminate you from the accomplice’s list?

Baidu is in China the country the west loves to hate: they will happily exploit China to make a buck as they demonize them in the press.

On a lighter note: I look at Google and Baidu this way: Who would I want to take to the prom? Baidu is the nerdy kid with the cheaper clothes (Google’s R&D budget exceeds a quarter’s worth of gross revenue for Baidu) while Google is always in the running for Court King or Queen. Baidu saves , Google spends. Google wears contacts and a night retainer, Baidu has hardware and emo glasses. Baidu returns my phone calls, Google’s dance card must be full….

I love the underdog, the laughing dance partner with two left feet and the kids that are never picked for dodgeball: bloggers with humility instead of journalists without borders.

Cast your vote for hot or not:

Google Hot or Not

{democracy:4}

Baidu Hot or Not

{democracy:5}

Posted 9 February, 2008 in Seach engine Optimization, SEM, SEO, Internet marketing China, Search Engine Marketing, Chinese Media, Baidu, china expert seo services guangzhou, SEO China Expert, 中文, Seo China, Chinese Internet, Asian Humor, China Humor, Humor, China web 2.0, Asia, Intercultural Issues, The Internet, 中国, In the news, China Business, China SEO