Christopher Axberg, publisher of the south China Morning Post (SCMP), wrote to me this morning saying that “they” liked OMBW (Christopher, I bet you say that to all the bloggers…) and included a free, albeit short-term, subscription to the online edition. He included a link to one of the funniest marketing videos of the year that begs to go viral:

[youtube]DzmJJnn6FB8[/youtube]

All kidding aside, I think it is more than just a great marketing move on the part of the SCMP: It is a chance for them to help disseminate information that might not otherwise make it into citizen media reports–especially from the likes of starving bloggers and educators like me.

Thanks Christopher.

Related:

Fons over at China Herald chides the short-term nature of the offer….