NEW TRENDS IN DIGITAL PR WORKSHOP (0)
New Strategies in Digital PR
CultureFish Media’s CEO Lonnie Hodge and and Sam Flemming, founder of CIC, China’s first Internet Word of Mouth research and consulting firm, are the featured speakers at the New Trends in Digital Media Conference in Shenzhen, China. Topics to be discussed include: Benefits of Online News Releases, Myths and Realities of Digitization, Trends in Digital Online Ads, applications of Internet word of Mouth and Online Reputation Management methods. The event will give attendees a competitive advantage over the competition by revealing information needed to catapult a company, event, brand or website to top positions in search engines world-wide.
The conference is part of a trio of charity events designed to entertain and inform while raising money for important charities. The three events include a golf tournament, a concert with Virgin records star Che’Nelle and the Digital Workshop.
Veteran and apprentice PR, Advertising, Online Reputation Management and SEO and SEM specialist will equally benefit from the half-day seminar to be held at the famed Mission Hills Resort. Known for being the world’s largest championship golf complex Mission Hills is also a 5-star conference facility.
All proceeds from the workshop benefit two literacy projects: The Library Project in China which builds facilities in rural villages and orphanages and the Reading Tub which supports opportunities for under-privileged youth in America.
Cost for the workshop is $200 USD and covers lunch and dinner at the resort. All attendees can bring their families and discounted rates up to 50% for rooms and activities will apply.
To register for the events simply pay online at the Dream Bash: http://dreambash.eventbrite.com
The workshop is sponsored by Digital PR and Marketing Specialists CultureFish Media.
—You may also attend ONLINE. The workshop begins at 1:00 PM China Time
Posted 2 May, 2008 in Seach engine Optimization, Search Engine Marketing, SEM, SEO, Internet marketing China, Chinese Media, SEO China Expert, Online Advertising, Online Digital Marketing, seo expert services guangzhou china, China Business Consultant, Seo China, Chinese Internet, China web 2.0, China Consultants Directory, China Search Engine Marketing, Global SEO Services, China Editorials, China Cartoons, The Internet, China Web 2.0, 中国, China Business, China SEO
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Posted 2 May, 2008 in American Professor in China, Chinese Education, China Business Consultant, China Expat, Education in China, 中国, Confucius Slept Here, Expats, Intercultural Issues, Teaching in China, China Editorials, China Business, China Expats
China Animation Event (0)
This is a don’t miss event for anyone looking for the best talent anywhere for movie, flash, or digital animation. Suzhou, a gorgeous “water town” near Shanghai, is playing host to the event:
Take a look at the media industries and you’ll find animation everywhere. In TV, film, education and training, games, mobile, advertising, and online. It’s also one of the strongest youth market categories in digital media.
X|Media|Lab Suzhou concentrates on this “wealth of animation” bringing together a stellar range of animation experts from all over the world.
The Keynote Conference Day focuses on four themes: Animation Industry Development; International Business Opportunities; Quality Assurance and Management; and Technologies and Skills.
The Business Matching Forum focuses on you. It’s your opportunity to meet up with the animation industry experts, directly discuss your own animation ideas, network yourself right into the heart of the China animation industry, and explore business matching and partnerships with the other international participants at the Lab.
International participants include:
- Raman Hui - Director of Shrek 3
- Michael Johnson - Motion Picture Lead, Pixar Studios
- Duncan Brinsmead - Chief Research Scientist, Autodesk (Maya Software)
- Suresh Seetharaman - Founder and President, Virgin Comics and Virgin Animation
- Sue Erokan - Supervisor, Character Animation, Dreamworks
- Dan Scott - Head of Global Production, Nokia Games
- Masakazu Kubo - Executive Producer, Pokemon Film and TV Series (Tokyo)
- Xavier Nicholas - Managing Director, Lucasfilm Animation Singapore
- Heather Kenyon - formerly Director of Development, Original Animation at Cartoon Network
- Dale Herigstad - 5-time Emmy Award Winner, Schematic (LA)
- Nickson Fong - Founder, Egg Story (Singapore)
- Paul Steed - Founder, Exigent Studios (Los Angeles)
- Madhavan - Founder, Crest Animation (India)
- Michael Stevens - Board Member, Park Road Post (Wellington)
- Tatiana Kober - Founder, Bejuba Studios (LA and Toronto)
- Anand Gurnani - Founder, Animation ‘Xpress (India)
- Tim Brook-Hunt - Head of Children’s TV, Australian Broadcasting Corporation (Sydney)
- Alan Lindsay - CEO, Vue DC Group (Perth)
China participants include a ‘who’s who’ of the China animation industry including: the Dean of Animation, Beijing Film Academy; President, Great Dreams Cartoon Group; Executive Deputy Secretary General of China Animation Association, and Head of Digital Media Technologies, Beijing Institute of Technology; Executive Vice President of China Animation Association; Deputy Director of Digital Animation Creation R&D Centre, China Art Academy; Secretary General of Mobile Animation Industry Association; CEO of China Animation Association; Managing Partner of China Renaissance; the Vice President of ID Tech Ventures; and many others.
XML Suzhou will be the perfect place to make contact with some the best animation people from all over the world – whether you are interested in creative development, best practices, or business opportunities internationally or in China.
Suzhou is one of China’s animation centers of excellence, about 90 minutes north of Shanghai - and it exemplifies the “New China”: hundreds of huge new buildings springing up out of the ground, great vitality, and a commitment to developing the digital media industries.
X|Media|Lab Suzhou “Wealth of Animation” International Participants
Places are strictly limited to both the Keynote Conference Day (300 maximum – 120 already sold) and the Business Matching Forum (80 participants – 30 already allocated).
For Chinese head here: Animation Workshop
English: Animation Suzhou
Online digital advertising and reputation Management firm CultureFish Media is a new International Marketing Partner with X|media.
Original story here: XML Suzhou: China Animation Spotlight Event
Posted 26 April, 2008 in China Business Consultant, Animation, Suzhou China, 中文, China Web 2.0, cartoons, Digital Cavalry, 中国, China Resources
Brand and Reputation Management in China (5)
I have been thinking a lot about brand and reputation management (Yes, really!) in light of events in China over the last few weeks that I addressed in an earlier Onemanbandwidth post. Companies in the west tend to overlook reputation management unless there is a crisis and then it can be incredibly costly and I guarantee time will stand still during the repair.
It is especially hard on a multinational brand when negative publicity threatens them in a foreign country, like China. Suddenly every available bi-lingual marketer, search engine optimization specialist and online digital maketing company is called on to rebuild an image. A company should not have to ask, “Can we rebound from this?” Stock prices, and jobs will depend on the outcome.
Companies like CIC, the Internet Word of Mouth Research Company in Shanghai are called, after the fact, to assess damages and recommend strategies for leveling the Internet playing field again. If a brand’s good name is threatened a company should use (to exploit the metaphor) every play in the book to come from behind:
- Online Videos posted on popular Chinese video sites like Tudou and Youku and 56.com which may already be more popular here than Youtube.
For examples of success, look no further than the videos put out by Mattel and in America remember how Obama countered criticism of his pastor via Youtube and Facebook. - Buy Paid results in Chinese Search Engines. The first four search slots are for sale on Baidu and they have an incredible no-brainer tool I will mention later for branded terms and products. Partnering with Companies like Online Digital Marketing provider and Baidu partner Culture Fish Media, is a good idea. They will help you choose and translate, with help from CIC, the right keywords in the right local dialects. Armed with information and adwords they can then geographically target them for the right regions and toward the correct demographic profiles so you don’t waste advertising revenue with panic spending.
- SEO interface: Start looking again at keywords and language interface pages again. And be sure to hire a company in China that gets reputation management and IWOM.
- Because Bulletin boards (BBS) comments have such great authority in organic search results in China is is essental for a native team to continue to incorporate reputation monitoring as a regular business strategies. Ideally this is best done before a crisis.
Here are some facts compiled by the marketing pilgrim:
- 80% of adults are “very” or “somewhat” more likely to consider buying products recommended by real-world friends and family.
- 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found.
- 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information.
- 87% believe the CEO’s reputation is an important part of a company’s reputation.
- 90% of consumers trust recommendations from others.
- 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years.
- 100% of those reading this post have either a personal or corporate reputation to protect.
I would add that the stats for China, save the last one, are all higher. IWOM has far more impact here.
Some companies say full recovery from a PR trauma can take 4-41/2 years. That is a long time in the life of many stock portfolios. There is no need to get initial that situation in China in the first place. Baidu has a very inexpensive tool tailored for brands. It is called a power link:
Should your company have a trademarked name or branded service you can buy the entire first page of search results. On that page, a company can include up to 15 left-side links and a right hand display ad.
Think about that for a second: Owning your own page/keywords means a 100% click-through rate and 100% of the listings that are seen on the first page of results belong to you. It is the ultimate no-brainer for advertising.
Especially for a difficult to understand market like China it is important to begin SEM with a company, prior to an emergency, that can guide, nurture and maintain your online reputation.
—————–
Note:
Culturefish Media is currently working and with ad agencies, SEO firms and Independent marketing consultants to tailor solutions for online digital advertising and reputation management in China. Inquiries about partnerships and services can be made here: Culturefish
Posted 5 April, 2008 in China Business Consultant, SEO China Expert, 中文, Chinese Media, seo expert services guangzhou china, IWOM, Online Advertising, Online Digital Marketing, Reputation Management, Search Engine Marketing, Seach engine Optimization, The Internet, 中国, China Business, China web 2.0, Chinese Internet, Seo China, SEM, SEO, Internet marketing China, China SEO
Doing Business in China (4)
Doing Business in China Guide
Part 1
(whew!)
This is our latest series on doing business in China. In these posts, our advice will correspond to the thirty-six strategies designed by the ancient and great Song general and strategist Tan Daoji–that is, we predicate all this advice on never using the 36 strategies as a way to do business in China. We have bookshelves stacked full of expensive kindling labeled “how to do business in China” that we will later use to heat our house.
The first listed strategy is “Deceiving the Heavens to Cross the Sea,” or man tian guo hai(And no, it’s not a reference to a sea-going Dali clique). While the strategy typically involves deception and refers to an advisor who got the Emperor of the Tang Dynasty so drunk and engaged in feasting for three days that the ruler had no idea he was on a boat–akin to the Beijing guides who accompanied press on yesterday’s “Meet the Lamas” broadcast.
Instead of learning to deceive the heavens, your best bet to getting introduced to China is learning some Chinese. Among our billions of dollars of unread books, unopened CDs, and untouched lessons, here are some tools we actually used to learn the language and culture of China:
The Rosetta Stone: though sometimes maligned for its interface, we give props to the English-free interface of the program and its integration of reading of and listening to Chinese characters from the beginning.
FSI language courses: a full and free year’s worth of free Chinese language instruction. This is the stuff the diplomats used to use and despite that it is hands down a great free tool for helping people learn to pronounce and listen to standard Chinese.
Chinesepod: Have a random question about Chinese? Allergic to parsley? Unsure about a specific word for sports? Head for Chinesepod. With a vibrant community of online learners, free daily podcasts, and a great selection of different tools like flashcards and online lesson reviews, Chinesepod’s collective of learners deserves its rock-star status on the net.
Lost Laowai: As always, well crafted by Ryan; Canadian accent comes free of charge, aye.
Berlitz: The only “learn Chinese in 30 minutes!” that actually works.
The next step is to get some culture (God knows we could use a lot more):
Lost Laowai, offers up real-life experiences of expats in China. We are hoping for the reality show to displace “swin in China.”
The HaoHao Report, everyman’s aggregator with Digg-like China focused features.
Panda Passport: Everything about China cyberspace you wanted to know but were afraid you’d get busted for on an IP violation.
RConversation, the most harmonious blend of blogging and citizen journalism on the web.
CDT, all the news from China blocked in China.
ESWN, a blog that brings together news from the East and the West–not the best in its class, but rather a species by itself.
Global Voices: China. The World is Listening. Are you?
China Herald, all the news that fit for bandwidth.
Cal Poly MBA Trip, a blog from the MBA Program with no ballast to throw overboard.
Thomas Crampton, former correspondent for the International Hong Kong International Herald Tribune, Mr. Crampton shares on-the-ground and insider info about the latest web innovations and websphere happenings in Hong Kong and greater China.
Imagethief, named for his photography habits and not for any actual Interpol related activity, is the creator of such marvels as the Stupidvator. a blog to lightens the cargo of the China blogosphere.
China Rises: Journalist and great story teller Robert Johnson: The only chief corresponsdent in China with hand-written instructions and a GPS reporter locator given by Central Government for any coverage of Tibet the Olympics.
China Blog List: a comprehensive guide to the many blogs passing us in the night.
The Opposite End of China: Life’s a Riot, and this blog reports on it. Veteran journalist Manning is as good as it gets and still chooses to farm tomatoes along the silk road.
More to come…
Posted 28 March, 2008 in Charity in China, 中文, Podcasts China, Chinese Proverbs, Chinese Media, Search Engine Marketing, China Book Reviews, SEO China Expert, China Business Consultant, Book Review, 中国人口福利基金会, Cal Poly, 中原, China Law, China Expat, china books, Seach engine Optimization, SEM, Teaching in China, China Editorials, China Cartoons, Intercultural Issues, Top China Blogs List, China web 2.0, Book Reviews, China Business, Confucius Slept Here, Internet marketing China, SEO, Seo China, Chinese Internet, 中国, The Internet, China SEO
You Gotta Have Friends… (3)
A few years ago I was in a Hong Kong software shop when suddenly a shrill voice began shouting what I now know was Cantonese for, “Cheese it the cops!”
Within seconds the metal gate to the entrance was electronically being lowered and like some character in a low-budget HK martial arts flick I had to dive under the door to keep from being trapped inside.
And it was a good thing I made it out as at as fast I did because five of–I am sure of this–the largest policemen in Hong Kong came in short order to kick the door down and begin demolishing what must have been bootleg DVDs and software knock-offs. A few seconds later in my departure and I might have been making my way back to America on the next cargo plane one-way.
There have been a number of measures implemented since that time in HK to ensure that consumers, many of whom are mainland tourists, get authentic products. The fake Rolex guys are still on every street corner, but are transparent about the quality of their goods. But, a consistently reputable shop with static sales people is hard to find. Though I think I might value the fakes in HK more than the i-Bods and i-Fones and Rolez watches sold in the mainland.
Soon after my brush with deportation I sought out a trustworthy and found one I have frequented for the last three years. I do not buy anywhere else in HK: It is a tiny shop called Suntekco at Haiphong road, nearby the South Entrance of Kowloon Park. It is the first shop on the left as you head straight away from the Starbucks outside of the Marco Polo Hotel. Phone: (852) 2376 2915
Every salesman, in a shop hardly big enough in which to change your mind, is an expert on any electronic or photographic device new or old. And if you need to save a few dollars, and a generic lens will take the same quality pictures as the brand named version, they will tell you. Too, I have never even produced a receipt when returning merchandise (2X in three years and once it was due to user error) and my goods have been replaced without question.
They have dozens of customers each hour passing through yet can remember my name and that of my friends as well as every piece of equipment I have ever purchased. It doesn’t get any better than that.
This is not a paid infomercial, but a letter of gratitude. I should have written it a long ago because I call the folks at Suntek friends now and love nothing more than to see good friends succeed. Head over to the Dreamblogue and see some of the great pictures David and I have taken with discount gear purchased for us at Suntek Camera Store by the sponsors of the dreamblogue.
I have my eye on a 16-gig i-Phone and the lightning fast new Canon, but as it is for me, I have a few paychecks to squeeze some change from before I head back to HK.
Posted 22 March, 2008 in Camera shop in Hong Kong, China Business Consultant, Sunteck Camera Hong Kong, Photo Equipment, Cal Poly, 中文, Wholesale Electronics China, Expats, Photos, 中国, Wholesale Products China, Hong Kong
China SEO Expert…. (3)
I am not at the top of the rankings as a Martian Search Engine (SEO) expert ( I am only 3rd), but I might be after this post! The algorithms that govern what is and is not registered by search engines like Google and Yahoo! are shape-shifters: They catalog combinations from blogs and websites that can mystify, amuse and swindle you. For example, I am #2 in Google for Adult Pampers Makers even though I can’t remember mentioning diapers on this blog. Maybe, I am too old to remember using them and too young to worry about them just yet. I believe, like Robin Williams, that diapers are like politicians and should be changed frequently because they are both full…
But, I digress…
I know about this listing because someone searched for the term, and my analytics program identified from whence they came. There are other authentic one-hit wonders for which I rank highly, though I am clueless about why people searched for them or why I showed up tops. They ALL beg for an aside, but I am resisting, thinking that you can use your imagination: Pocket Fisherman Diagram, Plentiful Breast Pictures, Professor Asshat, China Olympic Professor Blog, Hairy Chinese Women, Wedding dress Market Report in China, I had my hepatitis shot, but the test says I have no immunity, Naked nurse teaching in China, Anais Nin commerative coin, American Prostitute Self, Naked nurse teaching in starbucks china, quota of America to China, You Tube Hong Kong Free Sex Video, How culture affects the way we use utensils, and Cartoon Photos of a man being massaged among hundreds of others…
Some SEO “Experts” list some of the keywords they claim to have earned in Google’s top ten rankings. They claim that these listings attest to their prowess, and they use these words to convince you that they can move your blog, site or company into a position where you will get more hits and gain international fame and fortune. Most of the words are like the ones above.
Far too many so-called expert Chinese SEO firms prey on clients using this strategy. And most businesses, woefully unaware of SEO methods, are bilked out of thousands of dollars every year. The cost for a “hot word,” one with search results in the millions (think “Buddha,” “free buffet,” or “online video game”), is staggering: the top ten in Google is 20,000 RMB a year ($2,500 USD). A “cold word” with low search returns (think “delicious rat recipes” or “Japan learned everything it knows from the Tang dynasty”) will pull 10,000 RMB ($1,250 USD) from your wallet.
So, as an example, “China Expert SEO Consultant,” at 2 million returns, would cost you 20,000 RMB and bring you absolutely no traffic. “China SEO Expert Guangzhou” will get you two hits a day. I’m always suspect of the word “expert” anyway: In bomb school, an expert was laughingly referred to as a “former drip under pressure”–never a good thing in explosives. It was a surefire way to tell someone was not what they purported to be.
I have many great search results I’m proud of, but were someone to actually come to them, I would worry about their mental health or my ego. I am number one for “American professor” in Google, hands down, and I frequently use this in lieu of a business card when I forget one. I am also in the Google China top ten for “American blog” (out of half a billion returns) and number 1 for “handsomest American in China” (move your Canuck ass over, Da Shan!) And in all humility, I found I rank quite high for “China blog about nothing” and “Lonnie isn’t exactly the sharpest guy in the world,” which isn’t exactly what you’d want when you are trying to build up your consultant site that’s already number 1 for “china business consultant blog” in Google, Google China and Yahoo.
If you are really interested in a legitimate search engine marketing provider, drop me a note at via Culture Fish.
FYI: I am doing SEO work or global marketing lectures free for nonprofit groups or companies who agree to donate my normal fee to the China Dreamblogue project.
For a quote or a assessment of an Expert China SEO/SEM project in Guangzhou or elsewhere you may need please fill out the form below at EXPERT SEO SERVICES CHINA
Posted 25 December, 2007 in Internet marketing China, Guangzhou, SEO, SEM, Seo China, Chinese Internet, Hong Kong Stars, The Sharpest Guy on the Planet, Censorship, The Internet, Seach engine Optimization, Search Engine Marketing, China Expat, Beijing Olympics, UK SEO EXPERT, china expert seo services guangzhou, China Business Consultant, SEO China Expert, Chinese Media, 中文, American Professor in China, Guangzhou China, 中国, Greater Asia Blogs, Asia, Japan, China Expats, Asian Women, Asian Humor, China SEO, China web 2.0, Humor, China Humor, Intercultural Issues, China Editorials, Just Plain Strange, cartoons, In the news, Top Blogs, Weird China, China Olympics, China Cartoons, China Business, Gratuitous Cheesecake, Uncategorized
GOLF IN CHINA (1)
Now that several Chinese universities are requiring law and business students to take golf lessons to prepare them for the western practice of locker-room deal making, more golf courses are cropping up in China and they are absolutely among the world’s biggest and best.
Sanya, China which is the annual host
to the Miss World Pageant, is also the home of the Yaolong Bay club where a European Tour event is played yearly. But, China’s Hawaii has nothing comparable in size and grandeur to facilities like Mission Hills on the mainland.
Mission Hills Stretches across he cities of Shenzhen and Dongguan, only 90 minutes from my home in Guangzhou ad just across the border from Hong Kong. Mission Hills is the World’s largest golf club. Designed by 12 world-renowned golf legends such as the Golden Bear, V.J. Singh, Greg Norman, and others. It’s an international golf community that combines sport with relaxation, business and luxury lifestyle options at very affordable prices.
At Mission Hills there are a 2,000 female caddies (and 1,000 security personnel to protect them), Asia’s largest pro shop, night golf! and the world’s biggest clubhouse in addition to breathtaking courses that are playable by newcomers as well as professionals.
There are courses along the Great Wall and one even so high in the Himalayas that you can hit a ball by pitching wedge into another country.
Doing business in China just got a lot more fun!
The China Dreamblogue is sponsoring a trip to Mission Hills to raise much needed funds. Check out our listing on e-Bay
Posted 23 December, 2007 in China Golf, Golf Tours, China Business Consultant, Tibet, China Photos, China Business
Zaijian…. (46)
Books have been virtually replaced by blogs. But, puns aside, many of them showcase the transformative elements Pablo Neruda* suggests as essential to written art in Ars Magnetica:
“From so much loving and journeying, books emerge.
And if they don’t contain kisses or landscapes,
if they don’t contain a woman in every drop,
hunger, desire, anger, roads,
there are no use as a shield or as a bell:
they have no eyes and won’t be able to open them….”
Here I have I have tried to smooth the stubble of memory, share poetry, attempt humor, journal my social conscience, and reconcile my longings while shoutng to you in some far-off room. I leave here absolutely bewildered that anyone, other than my long-suffering friends, ever returned to listen. I am grateful you did.
(more…)
Posted 2 August, 2007 in Entertainment, Guangzhou, Travel in China, New Blogs, The Great Firewall, Guangzhou China, The Sharpest Guy on the Planet, Censorship, China Book Reviews, Charity in China, Beijing Olympics, China Law, UK SEO EXPERT, China Business Consultant, American Professor in China, 中文, Chinese Education, Hainan Island, 中国, In the news, Expats, Teaching in China, China Editorials, Intercultural Issues, China Expats, Hong Kong, China Humor, Hong Kong Blogs, China Cartoons, China Business, Confucius Slept Here, Just Plain Strange, Photos, Weird China, China Photos, Cancer Journal, American Poet in China, The Unsinkable Ms Yue, China web 2.0
China: The Balance Sheet…. (0)
China: The Balance Sheet differs from most other books we have been reading in preparation for our 22 province journey across China for charity and understanding. China guides to business or living become obsolete almost before they are published. And most of the “expert” commentary on China gives the reader intellectual whiplash: The data contained in strategy texts is often conflicting or out-dated. To offset that problem, this text offers online resources for continuing information and is a testament both to the wisdom and commitment of the authors.
China: The Balance Sheet isn’t so much a book as it is a project that yielded enough information for a book. It is a collection of work, information, and analyses collected by the Institute for International Economics and the Center for Strategic and International Studies, and The Balance Sheet is rife with diverse demographics, like statistics about China’s graying population, as well as an informed political discussion on the Middle Kingdom’s long, curious relationship with Russia. Yes, its such dry reading that we carried an Internet canteen–interspersing the book with irreverent spoofs from Sinocidal to keep from humor dehydration–but every sentence, to drag out a metaphor, is an informational oasis for a Sinophile.
One of the more engaging elements of this book is its ability to maintain a separation from the standard strains of China fever: while the book delivers competent, clear information about mainland China, it avoids over-generalizations and makes clear the plurality and multiplicity of a country with 56 distinct ethnic groups, 200 spoken languages, and size enough to make Europe jealous. As Lucien Pye of foreignaffairs.org says of the book: “The main thrust of the analysis is that diversity has replaced the monolithic system that Mao Zedong created. There are, therefore, many Chinas — rural and urban, wealthy and poor, educated and illiterate, international and isolated.” And yes, seemingly benign statements like that one make it unavailable on the mainland, but censors should tale a second look as it is careful to avoid the paranoia about China’s growth that pervades Western news and doesn’t issue dark proclamations about China’s fearsome rise or apocalyptic fall. The book holds to tenets set forth in early pages: “Because we believe that constructive US policies toward China must rest, first and foremost, on a firm factual and analytical footing, this study’s primary purpose is to provide comprehensive, balanced, and accurate information on all key aspects of China’s own development and its implications for other nations.”
Will the Balance Sheet help you understand business culture in China and learn the secrets of guanxi, face, or how to hold your chopsticks at just the right angle to impress the Chinese delegation leader? No. Will the book arm you with a clear understanding of the economic, political, and demographic realities facing China now? Yes. You can find an overview and preview of the first chapter of the book here and a collection of 2007 published addendum’s here.
This ranks high on our list of must-read texts along with Harold Chee’s Myths.
By David DeGeest with Lonnie B. Hodge