NEW TRENDS IN DIGITAL PR WORKSHOP (0)

New Strategies in Digital PR

DIGITAL medIA

CultureFish Media’s CEO Lonnie Hodge and and Sam Flemming, founder of CIC, China’s first Internet Word of Mouth research and consulting firm, are the featured speakers at the New Trends in Digital Media Conference in Shenzhen, China. Topics to be discussed include: Benefits of Online News Releases, Myths and Realities of Digitization, Trends in Digital Online Ads, applications of Internet word of Mouth and Online Reputation Management methods. The event will give attendees a competitive advantage over the competition by revealing information needed to catapult a company, event, brand or website to top positions in search engines world-wide.

The conference is part of a trio of charity events designed to entertain and inform while raising money for important charities. The three events include a golf tournament, a concert with Virgin records star Che’Nelle and the Digital Workshop.

Veteran and apprentice PR, Advertising, Online Reputation Management and SEO and SEM specialist will equally benefit from the half-day seminar to be held at the famed Mission Hills Resort. Known for being the world’s largest championship golf complex Mission Hills is also a 5-star conference facility.

All proceeds from the workshop benefit two literacy projects: The Library Project in China which builds facilities in rural villages and orphanages and the Reading Tub which supports opportunities for under-privileged youth in America.

Cost for the workshop is $200 USD and covers lunch and dinner at the resort. All attendees can bring their families and discounted rates up to 50% for rooms and activities will apply.

To register for the events simply pay online at the Dream Bash: http://dreambash.eventbrite.com

The workshop is sponsored by Digital PR and Marketing Specialists CultureFish Media.

—You may also attend ONLINE. The workshop begins at 1:00 PM China Time

Posted 2 May, 2008 in Seach engine Optimization, Search Engine Marketing, SEM, SEO, Internet marketing China, Chinese Media, SEO China Expert, Online Advertising, Online Digital Marketing, seo expert services guangzhou china, China Business Consultant, Seo China, Chinese Internet, China web 2.0, China Consultants Directory, China Search Engine Marketing, Global SEO Services, China Editorials, China Cartoons, The Internet, China Web 2.0, 中国, China Business, China SEO

China: The Balance Sheet…. (0)

when china sneezes dragon

China: The Balance Sheet differs from most other books we have been reading in preparation for our 22 province journey across China for charity and understanding. China guides to business or living become obsolete almost before they are published. And most of the “expert” commentary on China gives the reader intellectual whiplash: The data contained in strategy texts is often conflicting or out-dated. This text offers comes with online resources for continuing information and is a testament both to the wisdom and commitment of the authors.

China: The Balance Sheet isn’t so much a book as it is a project that yielded enough information for a book. It is a collection of work, information, and analyses collected by the Institute for International Economics and the Center for Strategic and International Studies, The Balance Sheet is rife with diverse demographics, like statistics about China’s graying population, as well as an informed political discussion on the Middle Kingdom’s long, curious relationship with Russia. Yes, its such dry reading that we carried an Internet canteen–interspersing the book with irreverent spoofs from Sinocidal to keep from humor dehydration–but every sentence, to drag out a metaphor, is an informational oasis for a Sinophile.

One of the more engaging elements of this book is its ability to maintain a separation from the standard strains of China fever: while the book delivers competent, clear information about mainland China, it avoids over-generalizations and makes clear the plurality and multiplicity of a country with 56 distinct ethnic groups, 200 spoken languages, and size enough to make Europe jealous. As Lucien Pye of foreignaffairs.org says of the book: “The main thrust of the analysis is that diversity has replaced the monolithic system that Mao Zedong created. There are, therefore, many Chinas — rural and urban, wealthy and poor, educated and illiterate, international and isolated.” And yes, seemingly benign statements like that one make it unavailable on the mainland, but censors should tale a second look as it is careful to avoid the paranoia about China’s growth that pervades Western news and doesn’t issue dark proclamations about China’s fearsome rise or apocalyptic fall. The book holds to tenets set forth in early pages: “Because we believe that constructive US policies toward China must rest, first and foremost, on a firm factual and analytical footing, this study’s primary purpose is to provide comprehensive, balanced, and accurate information on all key aspects of China’s own development and its implications for other nations.”

Will the Balance Sheet help you understand business culture in China and learn the secrets of guanxi, face, or how to hold your chopsticks at just the right angle to impress the Chinese delegation leader? No. Will the book arm you with a clear understanding of the economic, political, and demographic realities facing China now? Yes. You can find an overview and preview of the first chapter of the book here and a collection of 2007 published addendum’s here.

This ranks high on our list of must-read texts along with Harold Chee’s Myths.

By David DeGeest with Lonnie B. Hodge