Doing Business in China: Strategies (2)

Doing Business in China Part 2:

China Business

The third strategy in our series on Doing Business in China involves: “Besieging Wei to Save Zhao.” Basically this means that you don’t need a bigger army if you’ve got relative superiority at key points of contact. Ask anyone who has ever played the Japanese game of Go if they have ever lost due to “target fixation” by fixating on the larger battles and getting overtaken by the troops in the skirmishes. The story involves a general of Zhao, who allowed an opposing army to lay siege to the major city of Wei (one of 7 “key” cities) so that his army could exhaust his opponent and defeat them later.

During our time in China, and having traveled to meet dozens of top expatrapreneurs, we feel confident we could amass a formidable staff in your campaign for business superiority in China. The metaphor, however prosaic, stands to give you the information needed for relative superiority at any point of business contact:

Without a doubt, you’ll need China Law Blog as your JAG. If you have a question about the law you should be talking to Dan and Steve.They have the most powerful and best researched China blog on the Internet and don’t let the name fool you: they talk with good humor and keen insight about all aspects of life in China both personal and professional.

And recently we met Sam Flemming, CEO if CIC in Shanghai. His company, once providing niche research has created a mainstream standard in China and is an absolute necessity: to learn the latest IWOM buzz on your brand, Sam’s team provides the latest in searched-for terms for your product or service on in the China websphere and identifies for you all critical advertising data, reputation management information. Our Online Digital Marketing Company, Culturefish Media, has resolved not to enter into a large campaigns for clients without the thorough recon’ work offered up by CIC. Equally helpful is China Vortex, who keeps abreast of the latest Internet news, trends and information in China. And for in-depth knowledge about consumer markets in China, Shaun Rein and his team will prepare the field via white papers and in-depth reports that will guide you to success. And las, but not least is Marc Vanderchijs’ blog. Marc is a Dutch Entrpreneur and co-founder of the China video sharing site Tudou. Reading his blog wiill make you feel like you a fireside chat with a real veteran. There is much to be learned there.

For a good quartermaster, we heartily recommend All Roads Lead to China for the latest information about logistics, shipping, and import-export here in China. As for logistics, kinakontaakkinaahgkkinkatonkie the tall Scandanavian guys on the small motorbikes at Kinakontakten and the publicly traded kings of online savvy at Global Sources are two reliable resources for keeping supply lines open and moving with quality products.

For Engineers capable of helping you build a great business, Globe Forum and its SME incubator methodology will connect you with the world’s fast-growth and corporately responsible companies and opportunities.

In public affairs, Kaiser Kuo, Web Wednesday and Danwei are the best at what they do. All of them know the lay of the land and are not afraid to speak or change their minds as the truth mandates. If it is relevant, Kaiser, Napoleon and Jeremy have likely already talked about it over lunch or Twittered, Facebooked and Blogged it throughout the Middle Kingdom.

China biz needs an expat Signal Corps: men, women, and sites dedicated to quality digital content, keeping up with the latest in online technology developments. China Web Review 2.0 will keep up to date on the latest in Internet trends, David Feng will brief you on the latest updates on technology and trends (especially Apple Products), and ChinaOnTV will provide you with high-quality digital videos about anything from history to contemporary Kung Fu and Chinese Recipes. Meanwhile, China Webmasters will keep you ahead of the power curve and put your website on track for visibility in China.

For cultural affairs, Shanghaiist stands out as a great collection of the most interesting cultural news in China. From updates on the Worldwide Pillow Fight in Shanghai to updates on F-visas, these guys know what is going on. The defense language institute belongs to Chinesepod and The Lost Laowai Blog.

For personnel needs, look to ChinaBiz Speakers and the wealth of great knowledge these speakers can tap into. The top aggregator of talent driven content about doing business in China is the China Business Network. CBN, hosted by our comrade-in-arms Christine Lu, is a one-stop Linked-In connection for Web 2.0 in China and Silicon Valley leaders and visionaries.

Everyone needs a Morale and Welfare Corp, and in China’s all-too-serious blogosphere, some down-to-earth chopping wood and carrying water is needed. The Library Project, which builds literacy in orphanages and rural schools around China, does a great job of spreading goodwill as does The China Dreamblogue, whose purpose is to create travel, charity and educational opportunities for Westerners and Chinese while promoting engagement with all that is positive about China. CCTV9’s Culture Express provides a surprisingly well produced source of information about China’s remarkable past and contemporary cultural heritage. And since we live on the south we look to GZ nightlife, Shenzehn Stuff and the newest gourmet dining spot in the area belogs to our friends at Wilbur’s Guangzhou Restaurant–They even have their own private-label house wine if you get tired of that Rothchild’s brand.

There is plenty more to come. Not nearly as many links, but a footlocker full of books, movies, and other valuable resources….

Posted 2 April, 2008 in Internet marketing China, Chinese Internet, The Internet, New Blogs, SEO, SEM, China Law, SEO China Expert, 中文, Chinese Media, 中国, Top Blogs, Greater Asia Blogs, Hong Kong Blogs, Top China Blogs List, China web 2.0, Intercultural Issues, China Editorials, In the news, China Business, China Cartoons, China SEO

Doing Business in China (4)

Doing Business in China Guide

Part 1

(whew!)

Doing Business in China

 

 

This is our latest series on doing business in China. In these posts, our advice will correspond to the thirty-six strategies designed by the ancient and great Song general and strategist Tan Daoji–that is, we predicate all this advice on never using the 36 strategies as a way to do business in China. We have bookshelves stacked full of expensive kindling labeled “how to do business in China” that we will later use to heat our house.

The first listed strategy is “Deceiving the Heavens to Cross the Sea,” or man tian guo hai(And no, it’s not a reference to a sea-going Dali clique). While the strategy typically involves deception and refers to an advisor who got the Emperor of the Tang Dynasty so drunk and engaged in feasting for three days that the ruler had no idea he was on a boat–akin to the Beijing guides who accompanied press on yesterday’s “Meet the Lamas” broadcast.

Instead of learning to deceive the heavens, your best bet to getting introduced to China is learning some Chinese. Among our billions of dollars of unread books, unopened CDs, and untouched lessons, here are some tools we actually used to learn the language and culture of China:

The Rosetta Stone: though sometimes maligned for its interface, we give props to the English-free interface of the program and its integration of reading of and listening to Chinese characters from the beginning.

FSI language courses: a full and free year’s worth of free Chinese language instruction. This is the stuff the diplomats used to use and despite that it is hands down a great free tool for helping people learn to pronounce and listen to standard Chinese.

Chinesepod: Have a random question about Chinese? Allergic to parsley? Unsure about a specific word for sports? Head for Chinesepod. With a vibrant community of online learners, free daily podcasts, and a great selection of different tools like flashcards and online lesson reviews, Chinesepod’s collective of learners deserves its rock-star status on the net.

Lost Laowai: As always, well crafted by Ryan; Canadian accent comes free of charge, aye.

Berlitz: The only “learn Chinese in 30 minutes!” that actually works.

 

The next step is to get some culture (God knows we could use a lot more):

Lost Laowai, offers up real-life experiences of expats in China. We are hoping for the reality show to displace “swin in China.”

The HaoHao Report, everyman’s aggregator with Digg-like China focused features.

Panda Passport: Everything about China cyberspace you wanted to know but were afraid you’d get busted for on an IP violation.

RConversation, the most harmonious blend of blogging and citizen journalism on the web.

CDT, all the news from China blocked in China.

ESWN, a blog that brings together news from the East and the West–not the best in its class, but rather a species by itself.

Global Voices: China. The World is Listening. Are you?

China Herald, all the news that fit for bandwidth.

Cal Poly MBA Trip, a blog from the MBA Program with no ballast to throw overboard.

Thomas Crampton, former correspondent for the International Hong Kong International Herald Tribune, Mr. Crampton shares on-the-ground and insider info about the latest web innovations and websphere happenings in Hong Kong and greater China.

Imagethief, named for his photography habits and not for any actual Interpol related activity, is the creator of such marvels as the Stupidvator. a blog to lightens the cargo of the China blogosphere.

China Rises: Journalist and great story teller Robert Johnson: The only chief corresponsdent in China with hand-written instructions and a GPS reporter locator given by Central Government for any coverage of Tibet the Olympics.

China Blog List: a comprehensive guide to the many blogs passing us in the night.

The Opposite End of China: Life’s a Riot, and this blog reports on it. Veteran journalist Manning is as good as it gets and still chooses to farm tomatoes along the silk road.

 

 More to come…

 

Posted 28 March, 2008 in Charity in China, 中文, Podcasts China, Chinese Proverbs, Chinese Media, Search Engine Marketing, China Book Reviews, SEO China Expert, China Business Consultant, Book Review, 中国人口福利基金会, Cal Poly, 中原, China Law, China Expat, china books, Seach engine Optimization, SEM, Teaching in China, China Editorials, China Cartoons, Intercultural Issues, Top China Blogs List, China web 2.0, Book Reviews, China Business, Confucius Slept Here, Internet marketing China, SEO, Seo China, Chinese Internet, 中国, The Internet, China SEO

Zhu Lu Zhongyuan… (2)

How is this for synchronicity?:

I study at least one Chinese idiom, parable or allegory a day. Today, honestly, I opened my study text and immediately saw:

At whose hand the deer will die is unknown

It is an idiom that implies that the outcome of a struggle or rivalry is still undecided. It has roots in  the first Han dynasty in 203 B.C..

The story behind the idiom takes place in what was once known as “China Proper” which originated in the Tibetan Plateau and was bordered by the Yellow and Yangze rivers: The advisor to Han Xin, King of Qi, urged the King to break away from the Emperor Liu Bang. In 196 Han was executed for plotting a rebellion even though he had not followed the advice given to him by one Kuai Tong.

Later Kuai Tong was brought to Liu to be executed. Kuai Tong told the emperor among other things: ” A dog barks at people, not because it is bad, but because they are not his master. At the time my duty was to help Han Xingain gain power, so to execute me would be unjust.”

Liu Bang pardoned him.

I am hoping for the same fate for other Yellow River inhabitants showing support for their beliefs. I am hoping for the safety of my friends very near the confrontations. I am praying for an end to the violent conflicts– though the outcome of the struggle may long be undecided…

Posted 16 March, 2008 in Human Rights, Violence, 中文, Human Rights China, China Law, Chinese Proverbs, Chinese Media, Tibet, In the news, 中国, Censorship, China Editorials

Zaijian…. (46)

chinglish

Books have been virtually replaced by blogs. But, puns aside, many of them showcase the transformative elements Pablo Neruda* suggests as essential to written art in Ars Magnetica:
“From so much loving and journeying, books emerge.

And if they don’t contain kisses or landscapes,
if they don’t contain a woman in every drop,
hunger, desire, anger, roads,
there are no use as a shield or as a bell:
they have no eyes and won’t be able to open them….”

Here I have I have tried to smooth the stubble of memory, share poetry, attempt humor, journal my social conscience, and reconcile my longings while shoutng to you in some far-off room. I leave here absolutely bewildered that anyone, other than my long-suffering friends, ever returned to listen. I am grateful you did.
(more…)

Posted 2 August, 2007 in Entertainment, Guangzhou, Travel in China, New Blogs, The Great Firewall, Guangzhou China, The Sharpest Guy on the Planet, Censorship, China Book Reviews, Charity in China, Beijing Olympics, China Law, UK SEO EXPERT, China Business Consultant, American Professor in China, 中文, Chinese Education, Hainan Island, 中国, In the news, Expats, Teaching in China, China Editorials, Intercultural Issues, China Expats, Hong Kong, China Humor, Hong Kong Blogs, China Cartoons, China Business, Confucius Slept Here, Just Plain Strange, Photos, Weird China, China Photos, Cancer Journal, American Poet in China, The Unsinkable Ms Yue, China web 2.0

Interning the poor…. (0)

China rural poor
One online dictionary defines interning as:

  1. The act of training someone for a job or vocation
  2. Restriction to a locale, country or prison

Recently a group of girls in Guilin who were training to be dancers were sent by school officials to intern in their craft. They lived in Guilin, a part of the exceedingly poor Guanxi autonomous region often in the news lately for civil disturbances related to government enforced birth control and abortion.

I don’t know about Guanxi, but in areas of Guangdong, arts schools and their charges are not held in high regard. Dancing, painting, contemporary music and poetry are often thought to be frivolous activities meant for those not expected to succeed in life. Business, marketing, engineering, medicine, and law are more socially acceptable here.

But most students in China, regardless of their vocational choice, are hungry for life experience in their chosen fields. They believe that transferable skills are learned in the workplace rather than the classroom and they trust teachers and authorities to guide those experiences. And most of the teachers there, a dear friend of mine among them, make about $100 USD a month for their efforts, but take their responsibilities seriously.

Xinhua news euphemistically reported this week that “The law was broken” when one school lost its moral compass and arranged for its students to work as bar girls: Guilin Intermediate Vocational Dance School’s cadre arranged “internships” for 22 teenagers in Hangzhou, China nightclubs.

The school officials told parents that their children would perform at “well-regulated places” and would each be paid 750 yuan (US$94) a month, a very hefty salary for an ethnic minority student in Guanxi, but the dark reality was they earned 100 yuan ($12.50 USD) and paid 50 yuan to an “agent,” 25 yuan to the dance school, leaving 25 yuan (a little more than $3 USD) for their them.

The most bizarre part of this story is the spin some educators and officials have put on the event: Yuan Bentao, a professor at Tsinghua University, said, “It is even more important that private schools like this maintain a respectable image so that they can survive in China’s competitive education marketplace.” Ya, that was the first thing that came into my mind.

Internet chat-rooms have called for jail time for the school officials. The school’s Chairman Guo Guisheng claims he believed he was “doing a good deed” for the impoverished girls and their families.

In all of the reporting on this issue I have seen no indication that anyone has done anything to dress the wounds that were surely opened for the girls involved. My mother and her sister were abandoned on the steps of an orphanage during America’s Great Depression because my grandparents could not afford to feed them. They never got over it emotionally and they were not morally degraded like these girls were: The students were often forced to share toasts with middle-aged businessmen then sent to bed to cry themselves into a drunken sleep.

A law firm director, Qiu Baochang, of the Beijing-based Huijia Law Firm added, “These schools have to improve their teaching if they hope to have good reputations; otherwise, they will easily fall into a vicious circle.” Alleged professionals like these make a case for the re-thinking of industrialized education in China.

It’s too late, counselor: The vicious cycle involves the haves and have-nots in your new China. The internships given to those underprivileged children better fit the definition of imprisonment. They are now socially and psychologically locked in to a wheel of poverty and trauma. The only thing these girls learned is that a lack of self-esteem for a poor child is not a self-induced psychological condition, but part of a realistic self-assessment. A prospering economy has driven off and left these dancers on the steps of bankrupt orphanage.

With big thank you to Virtual China /China.org

Posted 23 July, 2007 in Charity in China, Human Rights, 中文, Human Rights China, China Law, Education in China, Violence, 中国, Intercultural Issues, Asia, Teaching in China, China Editorials, In the news, China Cartoons, Asian Women

The trouble with Oiwan…. (5)

censored in china

When the Oiwan Lam controversy began I predicted four things:

  1. Support for her cause would be hard to muster because people might feel as though Oiwan invited trouble by publishing a picture that she knew might provoke the ire of Hong Kong Censors. Civil disobedience is not as cherished as it was in the past;
  2. Support would quickly wane as the matter did not seem as urgent or foreboding as the Hao Wu case. Oiwan is facing 12 months in jail, a costly defense and a hefty fine, but she is not incarcerated at the moment;
  3. Bloggers might not pass the torch, or the hat, because the issues are complicated and Hong Kong specific;
  4. People would find it hard to empathize with Oiwan: Hong Kong is part of China and censorship is expected here.

EastSouthWestNorth, Rebecca McKinnon Boing Boing, Lost Laowai, Image Thief and a handful of others have done their best to explain the issues while rightfully advocating for one of their own. An advocacy group on Facebook has collected 69 members, but few calls for action have subsequently originated from western computers.

Oiwan did not invite this kind of response. She put her journalistic foot in the water and was dragged below the surface by the well-mapped but unpredictable undertow that is the Hong Kong Television and Entertainment Authority (TELA) and the Obscene Articles Tribunal (OAT). These are the same forces that roiled against a Hong Kong University student newspaper for a ridiculously benign sex survey, Michelangelo’s David in a 1995 magazine ad and Cupid and Psyche on a book cover at the most recent Hong Kong Book Fair.

The charges against Oiwan created a tremor in the blogsphere , but the aftershocks are so imperceptible that we have gone about life as usual. Some Hong Kong bloggers are taking up the cause by posting other classic art works as an act of protest and solidarity. The rest of us should also act on her behalf.

I met with John Kennedy of Global Voices Online today and he spoke again to the issues involved in Oiwan’s case that affect all of us:

  • He thinks, and public opinion in Hong Kong backs him up, that the Tribunal and the TELA are antiques in need of dry storage and replacement (my sorry metaphor, not his). He thinks the Tribunal, which operates independently without reliable standards and accountability, should be elected officials that have to answer to the public.
  • He feels, and again is far from alone in his opinion, that a legal and reliably quantifiable definition of “obscene” or “indecent” should be adopted.

The latter is important to all of us as it would prevent dissidents from being punished at the whim of judges with personal or political agendas.

IF blogger’s rights can be upheld in Hong Kong it can instruct and inform governments and lawmakers everywhere about the need for free speech legislation and reform. Oiwan, who has no desire to be a martyr, is every man and woman who wants to speak their mind or read another’s in cyberspace. And, as Rebecca McKinnon has said so well in her blog, Oiwan is a writer who has devoted herself to the non-profit sector most of her adult life, so she has few financial resources to assist with what will be a costly and important court battle.

Help Oiwan and help yourself with a little link love to her cause blog (Banned in Mainland China), a posting of the banner below (feel free to use my bandwidth) and by, please, donating a few dollars to her legal campaign by clicking here:

Free Oiwan Lam

Posted 22 July, 2007 in Blogroll Diving, Chinese Internet, The Internet, The Great Firewall, Chinese Media, Human Rights, China Law, Human Rights China, 中文, Heartsongs, Censorship, 中国, Asia, Greater Asia Blogs, Hong Kong Blogs, Hong Kong, Intercultural Issues, China Editorials, Top Blogs, In the news, Confucius Slept Here, China Business, China web 2.0

I will meet you for Coffee at the corner of Walk and Don’t Walk…. (9)

china starbucks

Adam writes on the Lehman Law Blawg [sic] that the new ordnance in Shanghai requiring foreign businesses to add Chinese characters to their name is “misguided.” He goes on to make his case: “The claim that a foreign-language-only name is a major impediment to Chinese-only speakers is dubious. Even if potential customers cannot say the name, they can refer to it in other ways, for example, ‘that pizza place on the corner of Taicang Lu and Huangpi Nan Lu.’ As for access by taxi, unless you are going to the Shanghai Museum or some other such well-known landmark, names are useless. Whether you say City Diner or a Chinese name, you’re going to have to tell the driver ‘intersection of Nanjing Xi Lu and Tongren Lu’ to get where you want to go.”

Adam, I kind of expect to be reading Chinese (authentic Traditional Chinese) in Guangzhou, and even Portuguese in Macau. Just a guess on my part, but there seems to be some ethnocentrically driven historical precedence for the annoying habit of the local governments insisting on being able to navigate streets and order in eateries using their native tongue….

In China, that country bordering the country with the man with strange hair that is building a nuke, people brought up during the cultural revolution who don’t read English or Pinyin, probably don’t know the Hard Rock Cafe from a day-old bread store, but they have heard of Xingbake (the Chinese name for Starbucks) the American coffee joint or Kendeji (pronounced cun-dutch-ee) the chicken emporium. And even the Cantonese taxi divers can take you to either one if asked…

Adam gives his jury summation thusly: “Finally, foreign-language-named businesses add to the cosmopolitan air of a city. As one strolls through the streets of New York, Los Angeles or Chicago, one will see many Spanish, Chinese, Korean, Japanese or other foreign-language-named businesses without English translations. Because Shanghai is unique in Mainland China as an international and cosmopolitan city, this diversity should be celebrated, not hindered.” Adam might have had me here if he he hadn’t introduced reasonable doubt in his argument by saying “Shanghai” and “free market” in the same sentence…But then, I lived in Chicago and did see a few businesses in ethnic neighborhoods with signs exclusively in the area’s dominant language, but most ethnic businesses in most cities have romanized names as well….The businesses intentionally wanting to appeal to immigrants left out “ease of menu translation” in their business plan to-do lists. The places looking to be cosmopolitan were smart enough to add English characters.

And if 谷哥 (Google) and 肯德基 (KFC) haven’t filed any ethnic diversity lawsuits because people here now know them better by their Chinese monikers, I doubt 星巴克 (Starbucks) is headed to court either.

By the way: “Guido”and “Boris” (their English names) from Guangzhou’s Tourism Board want to pay you a visit to discuss ways to improve on internationalizing their hick towns Hong Kong and Guangzhou… And “Makudonorudo” (the Golden Arches) in Japan wants you to represent them as they are tired of their name sounding like a morning rooster in the ads that air in the backwater town of Tokyo….

Adam is held in contempt of culture unil further notice…

Posted 21 July, 2007 in The Internet, Chinese Internet, Guangzhou China, 中国, Chinglish, Guangzhou, 中文, Education in China, China Law, Shanghai, China Expat, China Business Consultant, In the news, Confucius Slept Here, Greater Asia Blogs, Asia, Asian Humor, China Humor, Humor, Japan, China Expats, Weird China, China Business, China Editorials, Intercultural Issues, China web 2.0

The trouble with Oiwan…. (0)

censored in china

When the Oiwan Lam controversy began I predicted four things:

  1. Support for her cause would be hard to muster because people might feel as though Oiwan invited trouble by publishing a picture that she knew might provoke the ire of Hong Kong Censors. Civil disobedience is not as cherished as it was in the past;
  2. Support would quickly wane as the matter did not seem as urgent or foreboding as the Hao Wu case. Oiwan is facing 12 months in jail, a costly defense and a hefty fine, but she is not incarcerated at the moment;
  3. Bloggers might not pass the torch, or the hat, because the issues are complicated and Hong Kong specific;
  4. People would find it hard to empathize with Oiwan: Hong Kong is part of China and censorship is expected here.

EastSouthWestNorth, Rebecca McKinnon Boing Boing, Lost Laowai, Image Thief and a handful of others have done their best to explain the issues while rightfully advocating for one of their own. An advocacy group on Facebook has collected 69 members, but few calls for action have subsequently originated from western computers.

Oiwan did not invite this kind of response. She put her journalistic foot in the water and was dragged below the surface by the well-mapped but unpredictable undertow that is the Hong Kong Television and Entertainment Authority (TELA) and the Obscene Articles Tribunal (OAT). These are the same forces that roiled against a Hong Kong University student newspaper for a ridiculously benign sex survey, Michelangelo’s David in a 1995 magazine ad and Cupid and Psyche on a book cover at the most recent Hong Kong Book Fair.

The charges against Oiwan created a tremor in the blogsphere , but the aftershocks are so imperceptible that we have gone about life as usual. Some Hong Kong bloggers are taking up the cause by posting other classic art works as an act of protest and solidarity. The rest of us should also act on her behalf.

I met with John Kennedy of Global Voices Online today and he spoke again to the issues involved in Oiwan’s case that affect all of us:

  • He thinks, and public opinion in Hong Kong backs him up, that the Tribunal and the TELA are antiques in need of dry storage and replacement (my sorry metaphor, not his). He thinks the Tribunal, which operates independently without reliable standards and accountability, should be elected officials that have to answer to the public.
  • He feels, and again is far from alone in his opinion, that a legal and reliably quantifiable definition of “obscene” or “indecent” should be adopted.

The latter is important to all of us as it would prevent dissidents from being punished at the whim of judges with personal or political agendas.

IF blogger’s rights can be upheld in Hong Kong it can instruct and inform governments and lawmakers everywhere about the need for free speech legislation and reform. Oiwan, who has no desire to be a martyr, is every man and woman who wants to speak their mind or read another’s in cyberspace. And, as Rebecca McKinnon has said so well in her blog, Oiwan is a writer who has devoted herself to the non-profit sector most of her adult life, so she has few financial resources to assist with what will be a costly and important court battle.

Help Oiwan and help yourself with a little link love to her cause blog (Banned in Mainland China), a posting of the banner below (feel free to use my bandwidth) and by, please, donating a few dollars to her legal campaign by clicking here:

Free Oiwan Lam

Posted 2 July, 2007 in Blogroll Diving, Chinese Internet, The Internet, The Great Firewall, Chinese Media, Human Rights, China Law, Human Rights China, 中文, Heartsongs, Censorship, 中国, Asia, Greater Asia Blogs, Hong Kong Blogs, Hong Kong, Intercultural Issues, China Editorials, Top Blogs, In the news, Confucius Slept Here, China Business, China web 2.0