Doing Business in China Part 2:
The third strategy in our series on Doing Business in China involves: “Besieging Wei to Save Zhao.” Basically this means that you don’t need a bigger army if you’ve got relative superiority at key points of contact. Ask anyone who has ever played the Japanese game of Go if they have ever lost due to “target fixation” by fixating on the larger battles and getting overtaken by the troops in the skirmishes. The story involves a general of Zhao, who allowed an opposing army to lay siege to the major city of Wei (one of 7 “key” cities) so that his army could exhaust his opponent and defeat them later.
During our time in China, and having traveled to meet dozens of top expatrapreneurs, we feel confident we could amass a formidable staff in your campaign for business superiority in China. The metaphor, however prosaic, stands to give you the information needed for relative superiority at any point of business contact:
Without a doubt, you’ll need China Law Blog as your JAG. If you have a question about the law you should be talking to Dan and Steve.They have the most powerful and best researched China blog on the Internet and don’t let the name fool you: they talk with good humor and keen insight about all aspects of life in China both personal and professional.
And recently we met Sam Flemming, CEO if CIC in Shanghai. His company, once providing niche research has created a mainstream standard in China and is an absolute necessity: to learn the latest IWOM buzz on your brand, Sam’s team provides the latest in searched-for terms for your product or service on in the China websphere and identifies for you all critical advertising data, reputation management information. Our Online Digital Marketing Company, Culturefish Media, has resolved not to enter into a large campaigns for clients without the thorough recon’ work offered up by CIC. Equally helpful is China Vortex, who keeps abreast of the latest Internet news, trends and information in China. And for in-depth knowledge about consumer markets in China, Shaun Rein and his team will prepare the field via white papers and in-depth reports that will guide you to success. And las, but not least is Marc Vanderchijs’ blog. Marc is a Dutch Entrpreneur and co-founder of the China video sharing site Tudou. Reading his blog wiill make you feel like you a fireside chat with a real veteran. There is much to be learned there.
For a good quartermaster, we heartily recommend All Roads Lead to China for the latest information about logistics, shipping, and import-export here in China. As for logistics, kinakontaak…kinaahgk…kinkatonkie the tall Scandanavian guys on the small motorbikes at Kinakontakten and the publicly traded kings of online savvy at Global Sources are two reliable resources for keeping supply lines open and moving with quality products.
For Engineers capable of helping you build a great business, Globe Forum and its SME incubator methodology will connect you with the world’s fast-growth and corporately responsible companies and opportunities.
In public affairs, Kaiser Kuo, Web Wednesday and Danwei are the best at what they do. All of them know the lay of the land and are not afraid to speak or change their minds as the truth mandates. If it is relevant, Kaiser, Napoleon and Jeremy have likely already talked about it over lunch or Twittered, Facebooked and Blogged it throughout the Middle Kingdom.
China biz needs an expat Signal Corps: men, women, and sites dedicated to quality digital content, keeping up with the latest in online technology developments. China Web Review 2.0 will keep up to date on the latest in Internet trends, David Feng will brief you on the latest updates on technology and trends (especially Apple Products), and ChinaOnTV will provide you with high-quality digital videos about anything from history to contemporary Kung Fu and Chinese Recipes. Meanwhile, China Webmasters will keep you ahead of the power curve and put your website on track for visibility in China.
For cultural affairs, Shanghaiist stands out as a great collection of the most interesting cultural news in China. From updates on the Worldwide Pillow Fight in Shanghai to updates on F-visas, these guys know what is going on. The defense language institute belongs to Chinesepod and The Lost Laowai Blog.
For personnel needs, look to ChinaBiz Speakers and the wealth of great knowledge these speakers can tap into. The top aggregator of talent driven content about doing business in China is the China Business Network. CBN, hosted by our comrade-in-arms Christine Lu, is a one-stop Linked-In connection for Web 2.0 in China and Silicon Valley leaders and visionaries.
Everyone needs a Morale and Welfare Corp, and in China’s all-too-serious blogosphere, some down-to-earth chopping wood and carrying water is needed. The Library Project, which builds literacy in orphanages and rural schools around China, does a great job of spreading goodwill as does The China Dreamblogue, whose purpose is to create travel, charity and educational opportunities for Westerners and Chinese while promoting engagement with all that is positive about China. CCTV9’s Culture Express provides a surprisingly well produced source of information about China’s remarkable past and contemporary cultural heritage. And since we live on the south we look to GZ nightlife, Shenzehn Stuff and the newest gourmet dining spot in the area belogs to our friends at Wilbur’s Guangzhou Restaurant–They even have their own private-label house wine if you get tired of that Rothchild’s brand.
There is plenty more to come. Not nearly as many links, but a footlocker full of books, movies, and other valuable resources….
