NEW TRENDS IN DIGITAL PR WORKSHOP (0)
New Strategies in Digital PR
CultureFish Media’s CEO Lonnie Hodge and and Sam Flemming, founder of CIC, China’s first Internet Word of Mouth research and consulting firm, are the featured speakers at the New Trends in Digital Media Conference in Shenzhen, China. Topics to be discussed include: Benefits of Online News Releases, Myths and Realities of Digitization, Trends in Digital Online Ads, applications of Internet word of Mouth and Online Reputation Management methods. The event will give attendees a competitive advantage over the competition by revealing information needed to catapult a company, event, brand or website to top positions in search engines world-wide.
The conference is part of a trio of charity events designed to entertain and inform while raising money for important charities. The three events include a golf tournament, a concert with Virgin records star Che’Nelle and the Digital Workshop.
Veteran and apprentice PR, Advertising, Online Reputation Management and SEO and SEM specialist will equally benefit from the half-day seminar to be held at the famed Mission Hills Resort. Known for being the world’s largest championship golf complex Mission Hills is also a 5-star conference facility.
All proceeds from the workshop benefit two literacy projects: The Library Project in China which builds facilities in rural villages and orphanages and the Reading Tub which supports opportunities for under-privileged youth in America.
Cost for the workshop is $200 USD and covers lunch and dinner at the resort. All attendees can bring their families and discounted rates up to 50% for rooms and activities will apply.
To register for the events simply pay online at the Dream Bash: http://dreambash.eventbrite.com
The workshop is sponsored by Digital PR and Marketing Specialists CultureFish Media.
—You may also attend ONLINE. The workshop begins at 1:00 PM China Time
Posted 2 May, 2008 in Seach engine Optimization, Search Engine Marketing, SEM, SEO, Internet marketing China, Chinese Media, SEO China Expert, Online Advertising, Online Digital Marketing, seo expert services guangzhou china, China Business Consultant, Seo China, Chinese Internet, China web 2.0, China Consultants Directory, China Search Engine Marketing, Global SEO Services, China Editorials, China Cartoons, The Internet, China Web 2.0, 中国, China Business, China SEO
China Blinders…. (6)
This post was written exactly a year ago and I opted to reprrint it as some things never seem to change…..
In today’s news:
Club.cn.yahoo.co is a new blogging network for Chinese netizens. According to Reuters and Wired magazine the new service designed to give bloggers a place to exchange ideas and photos. Wired posited that this seemed pretty dangerous in light of Yahoo’s admitted role as a snitch for folks who might advocate such atrocities as democracy and human rights. While I like that they took a shot at Yahoo! for its ongoing hypocrisy, it seems typically naive and Sinophobic. QQ is the world’s third most popular IM service and easily the largest in China. It is an incredible pipeline for information among everyday Chinese citizens. There are now so many blogs, bulletin boards, cell phones and messaging services that the Chinese government is soon going to be busier than a one-armed paper hanger with the hives and hopefully unable to police even a fraction of the traffic out there. I am looking forward to more of the Chinese information/communication explosion. Wired and media worldwide ought to be applauding any vehicle that further taxes the censors and they should be providing links to groups that will help further that cause. But, it is easier to demonize a country we really know little about in the west and play to people’s perceptions of China.
While Yahoo is trying to get folks on the net the Chinese government is trying to get some of them off: The long anticipated restrictions on gaming will take effect on July 15th. Emboldened by a report that claims some 2,000,000 Chinese kids are addicted, the government will penalize minors who spend more then three hours a day playing video games like WoW online. The consequences: After three hours players will only earn half the credits they would normally accrue and if they play for five hours online they will stop earning any credits at all. It isn’t exactly a firing squad, but some folks are calling this a fascist policy. Should I be sent to Guantanamo for believing it is not really a very bad policy and the punishment seems pretty benign?
And speaking of fascists: Google, Yahoo! and MSN are taking heat from some bloggers for refusing to to sell ads for China is Evil. CIE is a pretty poorly done site with kind of rambling rant which includes: “ In recent years maoist rebels have tried to take over Nepal. I have no evidence that China is supporting them, but it is highly probable that they are.” It ain’t the International Herald Tribune and I am even not sure there enough content on his one page site to get him banned in Beijing. I say sell him the ads. As advocates of free speech we should be defending his right to sound dim, especially if he is paying for it.
But he seems typical of most Americans and bloggers to whom I speak with about China: It is a given, in my experience, that Westerners will buy information in any news release that helps paint China as a bastion of oppression and don’t do a lot of research on their own. My stories about China’s ills are syndicated 10 times more frequently than my calls for positive action.
I was guiding a class through keyword research in an SEO class today and looking up words relating to China/Asia. The results were telling:
China Politics receives 1,600 queries
Chinese Girls gets 61,000 searches a month by Americans in the three major engines
Human Rights China scores 2,345 hits
China News gets 17,000 visits
Chinese Zodiac slams in at 280,000
and Tiannanmen Square receives 15,000 searches a month…..
I get a bit weary of the negativity without good information or corresponding positive solutions. I heard candidate Obama on Letterman play to people’s fears that their jobs might be outsourced to China, but I heard little about how he’d further humanitarian ideals for an oppressed populace. China is new country we love to hate. But boycotting or ignoring issues and not participating in solutions isn’t going to do us, or the 1.3 billion folks in the Middle Kingdom, much good.
Scholarly and well articulated related articles: Mutant Frog (fantastic writing!), Simon World,
Posted 11 April, 2008 in The Great Firewall, The Internet, Blogroll Diving, Censorship, 中国, China Editorials, cartoons, In the news, China web 2.0
Brand and Reputation Management in China (5)
I have been thinking a lot about brand and reputation management (Yes, really!) in light of events in China over the last few weeks that I addressed in an earlier Onemanbandwidth post. Companies in the west tend to overlook reputation management unless there is a crisis and then it can be incredibly costly and I guarantee time will stand still during the repair.
It is especially hard on a multinational brand when negative publicity threatens them in a foreign country, like China. Suddenly every available bi-lingual marketer, search engine optimization specialist and online digital maketing company is called on to rebuild an image. A company should not have to ask, “Can we rebound from this?” Stock prices, and jobs will depend on the outcome.
Companies like CIC, the Internet Word of Mouth Research Company in Shanghai are called, after the fact, to assess damages and recommend strategies for leveling the Internet playing field again. If a brand’s good name is threatened a company should use (to exploit the metaphor) every play in the book to come from behind:
- Online Videos posted on popular Chinese video sites like Tudou and Youku and 56.com which may already be more popular here than Youtube.
For examples of success, look no further than the videos put out by Mattel and in America remember how Obama countered criticism of his pastor via Youtube and Facebook. - Buy Paid results in Chinese Search Engines. The first four search slots are for sale on Baidu and they have an incredible no-brainer tool I will mention later for branded terms and products. Partnering with Companies like Online Digital Marketing provider and Baidu partner Culture Fish Media, is a good idea. They will help you choose and translate, with help from CIC, the right keywords in the right local dialects. Armed with information and adwords they can then geographically target them for the right regions and toward the correct demographic profiles so you don’t waste advertising revenue with panic spending.
- SEO interface: Start looking again at keywords and language interface pages again. And be sure to hire a company in China that gets reputation management and IWOM.
- Because Bulletin boards (BBS) comments have such great authority in organic search results in China is is essental for a native team to continue to incorporate reputation monitoring as a regular business strategies. Ideally this is best done before a crisis.
Here are some facts compiled by the marketing pilgrim:
- 80% of adults are “very” or “somewhat” more likely to consider buying products recommended by real-world friends and family.
- 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found.
- 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information.
- 87% believe the CEO’s reputation is an important part of a company’s reputation.
- 90% of consumers trust recommendations from others.
- 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years.
- 100% of those reading this post have either a personal or corporate reputation to protect.
I would add that the stats for China, save the last one, are all higher. IWOM has far more impact here.
Some companies say full recovery from a PR trauma can take 4-41/2 years. That is a long time in the life of many stock portfolios. There is no need to get initial that situation in China in the first place. Baidu has a very inexpensive tool tailored for brands. It is called a power link:
Should your company have a trademarked name or branded service you can buy the entire first page of search results. On that page, a company can include up to 15 left-side links and a right hand display ad.
Think about that for a second: Owning your own page/keywords means a 100% click-through rate and 100% of the listings that are seen on the first page of results belong to you. It is the ultimate no-brainer for advertising.
Especially for a difficult to understand market like China it is important to begin SEM with a company, prior to an emergency, that can guide, nurture and maintain your online reputation.
—————–
Note:
Culturefish Media is currently working and with ad agencies, SEO firms and Independent marketing consultants to tailor solutions for online digital advertising and reputation management in China. Inquiries about partnerships and services can be made here: Culturefish
Posted 5 April, 2008 in China Business Consultant, SEO China Expert, 中文, Chinese Media, seo expert services guangzhou china, IWOM, Online Advertising, Online Digital Marketing, Reputation Management, Search Engine Marketing, Seach engine Optimization, The Internet, 中国, China Business, China web 2.0, Chinese Internet, Seo China, SEM, SEO, Internet marketing China, China SEO
Doing Business in China: Strategies (2)
Doing Business in China Part 2:
The third strategy in our series on Doing Business in China involves: “Besieging Wei to Save Zhao.” Basically this means that you don’t need a bigger army if you’ve got relative superiority at key points of contact. Ask anyone who has ever played the Japanese game of Go if they have ever lost due to “target fixation” by fixating on the larger battles and getting overtaken by the troops in the skirmishes. The story involves a general of Zhao, who allowed an opposing army to lay siege to the major city of Wei (one of 7 “key” cities) so that his army could exhaust his opponent and defeat them later.
During our time in China, and having traveled to meet dozens of top expatrapreneurs, we feel confident we could amass a formidable staff in your campaign for business superiority in China. The metaphor, however prosaic, stands to give you the information needed for relative superiority at any point of business contact:
Without a doubt, you’ll need China Law Blog as your JAG. If you have a question about the law you should be talking to Dan and Steve.They have the most powerful and best researched China blog on the Internet and don’t let the name fool you: they talk with good humor and keen insight about all aspects of life in China both personal and professional.
And recently we met Sam Flemming, CEO if CIC in Shanghai. His company, once providing niche research has created a mainstream standard in China and is an absolute necessity: to learn the latest IWOM buzz on your brand, Sam’s team provides the latest in searched-for terms for your product or service on in the China websphere and identifies for you all critical advertising data, reputation management information. Our Online Digital Marketing Company, Culturefish Media, has resolved not to enter into a large campaigns for clients without the thorough recon’ work offered up by CIC. Equally helpful is China Vortex, who keeps abreast of the latest Internet news, trends and information in China. And for in-depth knowledge about consumer markets in China, Shaun Rein and his team will prepare the field via white papers and in-depth reports that will guide you to success. And las, but not least is Marc Vanderchijs’ blog. Marc is a Dutch Entrpreneur and co-founder of the China video sharing site Tudou. Reading his blog wiill make you feel like you a fireside chat with a real veteran. There is much to be learned there.
For a good quartermaster, we heartily recommend All Roads Lead to China for the latest information about logistics, shipping, and import-export here in China. As for logistics, kinakontaak…kinaahgk…kinkatonkie the tall Scandanavian guys on the small motorbikes at Kinakontakten and the publicly traded kings of online savvy at Global Sources are two reliable resources for keeping supply lines open and moving with quality products.
For Engineers capable of helping you build a great business, Globe Forum and its SME incubator methodology will connect you with the world’s fast-growth and corporately responsible companies and opportunities.
In public affairs, Kaiser Kuo, Web Wednesday and Danwei are the best at what they do. All of them know the lay of the land and are not afraid to speak or change their minds as the truth mandates. If it is relevant, Kaiser, Napoleon and Jeremy have likely already talked about it over lunch or Twittered, Facebooked and Blogged it throughout the Middle Kingdom.
China biz needs an expat Signal Corps: men, women, and sites dedicated to quality digital content, keeping up with the latest in online technology developments. China Web Review 2.0 will keep up to date on the latest in Internet trends, David Feng will brief you on the latest updates on technology and trends (especially Apple Products), and ChinaOnTV will provide you with high-quality digital videos about anything from history to contemporary Kung Fu and Chinese Recipes. Meanwhile, China Webmasters will keep you ahead of the power curve and put your website on track for visibility in China.
For cultural affairs, Shanghaiist stands out as a great collection of the most interesting cultural news in China. From updates on the Worldwide Pillow Fight in Shanghai to updates on F-visas, these guys know what is going on. The defense language institute belongs to Chinesepod and The Lost Laowai Blog.
For personnel needs, look to ChinaBiz Speakers and the wealth of great knowledge these speakers can tap into. The top aggregator of talent driven content about doing business in China is the China Business Network. CBN, hosted by our comrade-in-arms Christine Lu, is a one-stop Linked-In connection for Web 2.0 in China and Silicon Valley leaders and visionaries.
Everyone needs a Morale and Welfare Corp, and in China’s all-too-serious blogosphere, some down-to-earth chopping wood and carrying water is needed. The Library Project, which builds literacy in orphanages and rural schools around China, does a great job of spreading goodwill as does The China Dreamblogue, whose purpose is to create travel, charity and educational opportunities for Westerners and Chinese while promoting engagement with all that is positive about China. CCTV9’s Culture Express provides a surprisingly well produced source of information about China’s remarkable past and contemporary cultural heritage. And since we live on the south we look to GZ nightlife, Shenzehn Stuff and the newest gourmet dining spot in the area belogs to our friends at Wilbur’s Guangzhou Restaurant–They even have their own private-label house wine if you get tired of that Rothchild’s brand.
There is plenty more to come. Not nearly as many links, but a footlocker full of books, movies, and other valuable resources….
Posted 2 April, 2008 in Internet marketing China, Chinese Internet, The Internet, New Blogs, SEO, SEM, China Law, SEO China Expert, 中文, Chinese Media, 中国, Top Blogs, Greater Asia Blogs, Hong Kong Blogs, Top China Blogs List, China web 2.0, Intercultural Issues, China Editorials, In the news, China Business, China Cartoons, China SEO
How How Report… (3)
It is generally not my policy to hype off-topic businesses on Onemanbandwidth, but I made an exception in this case.
Ryan McLaughlin of Lost Laowai, Hao Hao Report, Dao by Design and dozens of other sites has reached back to his Canadian roots and come up with what could be a real gem of an online biz.
Following you will find excerpts from what you will soon find at Ryan McLaughlin.us. It is a refreshing change from most “Friend Finder” type sites:
BAG A CANUCK!
Have you dreamed of making love to a Canadian Guy, Aye?
Stop DREAMING and make that fantasy come true!
How to Bag a Canuck” is a 75 page e-book that tells you everything you need to find, attract and seduce a wild bacon bender from the 51st state:
- Where to find enchanting and eligible guys in wool caps in your neighborhood The names of the top ten cities in Canada and China where you are liable to meet dudes with snowshoes, eh?
- How to convince one, without illegal substances, in any country to become your personal Mountie!
- How to dress down to impress
- How to earn his admiration without looking like you are trying too hard and without having to sleep with his friends
- How to get to know him as well as the back of your snowmobile BEFORE you even think of asking him out
- How to write and compose the perfect online dating profile or letter so that he starts chasing you and not the moose in his garden
- What gifts to give him right down to the kinds of cheese and macaroni he would appreciate most
- What you need to know about her culture so that she not only accepts you as a lover but grows to share his sausages
- The Do’s and Don’ts of interracial dating and most…like not fighting over the last bag of pork rinds
- How to talk about the Canadian (ha) Military:
It doesn’t matter if the caribou lover you are longing for is a twenty year old “dog sledder” from Montreal or a 45-year-old six-time divorced business expat from mainland China. Our step-by-step guide for a first date works every time on every Canuck for every culture (and it is not the type of advice you will find in any other book!) Other books will simply give you a long list of suggestions for “creative” ideas for dates. We will tell you why the first date is no time to use your imagination! We will take you step-by-step through the entire First Date Ritual from shaving your nose hairs to how to bait a salmon rig.
In fact, this book asks you to forget everything you think you know about impressing a guy with ear flaps. We ask you to forget your creativity (which just looks like blundering around to a Canuck) and all of your preconceptions (which just looks like racism) by revealing:
- The one most important quality that Canadian guys revere in a partner: body heat
- The all-time worst thing you can do to turn him off in your initial email or communication: insult his dog
- The one physical gesture that will inspire him to have complete confidence in you: OK, now stand back up….
- Why your sense of humor may not seem so charming to him. How to avoid old jokes like What do urine samples and Canadian beer have in common? Answer: The taste
Nobody understands snow fever better than the author who knows exactly how unbearable unrequited desire can be! The symptoms include anxiety, restlessness, a preoccupation with Nanook, Sgt. Preston and a longing to tussle between the sheets with a guy wearing walrus boots.
HOW TO DATE A NORTHER (Bag a Canuck) shows you how to understand each and every type of ice grinder – from the mildest to wildest and how they have learned to manipulate those stereotypes to drive you crazy with lust!
Although these men seem mysterious and complex, we will tell you the simple secrets (some of them based on ancient wisdom from his culture like how to make wine in a garbage bag) that will tame these proud beasties and have them eating out of your hand—not that its so unusual, but…. Much of it will surprise you! This book gets right into the psychological blubber of how to seduce him including the most important-
- G (Goose) Spot!
- How to honor every single part of his body from beaver pelt to wool socks including his hair, his neck, his eyes, his hairy, bejeweled lips, his breasts, his muzzle loader, his arms, his legs etc. and capture his love, devotion and sexual lack of imagination forever.
Nowhere, not in a bookstore, on the Internet or anywhere in Ontario will you find a book on how to seduce and bag a backwoodsman as thoroughly, safely (like jumpin’nekked over a bear trap) and psychologically intriguing as this one!
Knowing everything about him, from parka to pup tent, is one of the secrets to unleashing the passionate potential that you just know is lurking inside the Canuck that you meet in every day life — that mild-mannered Canadian that you see working as a Oral (he he) English Teacher or that gorgeous guy sleeping on the park bench. Or perhaps you simply catch a glimpse of a photograph online that simply makes you hold your breath (and maybe something else!)
Stop jerking around and get real about taking the steps necessary to find the hoser of your dreams! We will feel confident about saying that because we know that is exactly what you are doing rather than grasping the fact that a future with a real flesh and blood socialist is completely possible. Keep in mind too that this book was written by someone who understands you and why you may be so much at the mercy of these gorgeous creatures that you can’t seem to find the nerve to take those all important first steps towards promoting yourself as the lunker of his dreams!
- Do Canadians seem mysterious to you? Unattainable or even too good for you?
- Do you surf for wildlife anime as a substitute for a real sexual experience?
- Do Canadians constantly blow you right off when you try to approach them?
There is just no reason to go on single when you can learn to tell jokes like this:
Cold enough, aye?:
0 Fahrenheit (10 C)
New Yorkers try to turn on the heat.
Canadians plant gardens.
40 Fahrenheit (4.4 C)
Californians shiver uncontrollably
Canadians Sunbathe.
35 Fahrenheit (1.6 C)
Italian Cars won’t start
Canadians drive with the windows down
32 Fahrenheit (0 C)
Distilled water freezes
Canadian water gets thicker.
0 Fahrenheit (-17.9 C)
New York City landlords finally turn on the heat.
Canadians have the last cookout of the season.
-40 Fahrenheit (-40 C)
Hollywood disintegrates.
Canadians rent some videos.
-60 Fahrenheit (-51 C)
Mt. St. Helen’s freezes.
Canadian Girl Guides sell cookies door-to-door.
-100 Fahrenheit (-73 C)
Santa Claus abandons the North Pole
Canadians pull down their earflaps.
-173 Fahrenheit (-114 C)
Ethyl alcohol freezes.
Canadians get frustrated when they can’t thaw the keg.
-459.4 Fahrenheit (-273 C)
Absolute zero; all atomic motion stops.
Canadians start saying “Cold enough for ya? ”
-500 Fahrenheit (-295 C)
Hell freezes over.
The Leafs win the Cup
You will learn the most important Canadian Holidays:
12-> Lawyers Day
11-> Start of Christmas Season Day
10-> False Labour Day
9-> Make a Move on Your Secretary Day
8-> Hallmark Card Day
7-> Bring Your Handgun to Work Day
6-> Cretienmas or Gomery Inquiry Day
5-> Deadbeat Father’s Day
4-> Bad Hair Day
3-> Doris Day
2-> St. Hooter’s Day
1-> Hash Wednesday
You will learn the subtle differences in speech that will arouse your mate.
You will hear the intonations that make Black pepper, white pepper and toilette pepper unique.
As someone who loves guys from the territories, women you know that they sexually supreme beings who are just as fierce and erotic as the characters you see in Call of the Wild, Norbet Does saskatecewan Sasketchuan, sacatchyouone, Ontario, the silver screen, Northwest Outpost, and Classics illustrated comic books. ..
This book also teaches you the secrets of coming onto him without appearing like a player or a racist including advice on:
- Common Canuck customs : You won’t actually have to light your farts, but it helps to know the customs…
- How to get him to see you as a movie star like Jeanette McDonald…
- How to win the approval of her family: bring Lablatts and act as though you “get” the commercials when they air…
Stop dreaming and make it a reality.
Download coming soon!
Posted 31 March, 2008 in april fools joke, The Sharpest Guy on the Planet, 中国, 中文, China Expat, Ryan Mclaughlin, Asian Dating Site, 中原, Internet Dating, Just Plain Strange, Asian Humor, China Humor, Humor, China Expats, Intercultural Issues, Weird China, China Photos, Expats, China web 2.0
Whose Comments Are They Anyway? (1)
Reputation Management and Manipulation of the Internet
In addition to water-boarding it is apparent that government interpreters world-wide now learn social media, SEO and RSS management during their program of study. It is no secret that many blog comments on opinion-shaping sites are made by full-time surfers or “trolls” as some call them, with nationalist or agency mandated agendas; some get paid for their performance. The real weapons of mass destruction in a digital world are words and the technology is readily available even when we don’t send fuses to Taiwan.
Several recent comments, meant to manipulate media have come back to deservedly sound-bite the perpetrators in their virtual asses.
John McCain campaign aide, Soren Dayton was suspended from the campaign because he Twittered a link to a YouTube video blasting Barack Obama’s minister. And the Chinese government was a bit slow on the draw when they led reporters into the lama’s den in Lhasa last week.
Multi-national companies now hire ethical as well dubious administrators of propaganda to sow seeds of content across the blogsphere when a ruthless competitor, frustrated consumer or PR gaff has sent a brand or image into the cyber-stool. Internet Word of Mouth is an ICBM with a guidance system that can be more unpredictable than a cold war space laser.
I read a news release today written by the folks at 5fad.com. 5fad.com is suing Baidu.com for copyright infringement and then speculating, during trial, about the outcome and impact of the verdict.
Written in something akin to English and suspiciously fed out of a UK media outlet, the release contains suppositions meant to influence public opinion in advance of a judicial ruling.
Some highlights: “The MP3 search engine is of crucial importance for Baidu.com to gain an advantageous position in its competition with its business rival, Google.com. Once the MP3 search engine service is ruled unlawful, Baidu.com’s leading position in the search engine market may topple” Remember that this news release was written by the Plaintiff!
The take a break from legal commentary to do an infomercial about 5Fad: “5fad.com, ranking among 2007 Red Herring Asia Top 100, was founded in 2003. Though headquartered in Hangzhou, it has branch offices in Beijing, Seoul, Tokyo and New York…5fad.com is the leading digital entertainment and culture company in China. Its service network covers a total population of 300 million.” With a Google Page Rank of 4 and a purported audience more than twice the size of the China Internet user base the claim is dubious at best.
I have become so jaundiced that when JWT’s Tom Doctoroff, a man I have long respected as an authority on China, makes statements concerning Tibet like:”…I instinctively empathize with the impulses of the protesters” I wonder if he is just careless and failing to weigh the consequences of the potential spin of his comments as sympathy for murder or arson? Or I question whether or not the soon-to-be Olympic torch bearer has intentionally inserted psycho-linguistically charged language about Tibet, in an article written against calls for an Olympic boycott, in order to draw in more readers for the Huffington Post?
I am a poet and the keeper of an online diary. I am not a journalist or political pundit in blogger’s clothes. I love and cherish the written word–despite my occasional acts of grammatical or stylistic annihilation. And because I am a creative writer I attempt to ferret out the real meanings of a work and the reasons for the choice of diction.
I am becoming less cavalier about reading or writing. I now am casting a cold eye on much of what comes to me via RSS or social networks and so it seems should we all….
Update: Head over to ESNW for an important addendum to the newest China Photogate…
Posted 29 March, 2008 in SEM, Chinese Media, SEO, Internet marketing China, Seo China, Violence, Human Rights, Taiwan, Human Rights China, Beijing Olympics, SEO China Expert, Chinese Internet, The Internet, China Olympics, China Editorials, Intercultural Issues, War, Personal Notes, cartoons, Censorship, 中国, In the news, Tibet, China web 2.0
Doing Business in China (4)
Doing Business in China Guide
Part 1
(whew!)
This is our latest series on doing business in China. In these posts, our advice will correspond to the thirty-six strategies designed by the ancient and great Song general and strategist Tan Daoji–that is, we predicate all this advice on never using the 36 strategies as a way to do business in China. We have bookshelves stacked full of expensive kindling labeled “how to do business in China” that we will later use to heat our house.
The first listed strategy is “Deceiving the Heavens to Cross the Sea,” or man tian guo hai(And no, it’s not a reference to a sea-going Dali clique). While the strategy typically involves deception and refers to an advisor who got the Emperor of the Tang Dynasty so drunk and engaged in feasting for three days that the ruler had no idea he was on a boat–akin to the Beijing guides who accompanied press on yesterday’s “Meet the Lamas” broadcast.
Instead of learning to deceive the heavens, your best bet to getting introduced to China is learning some Chinese. Among our billions of dollars of unread books, unopened CDs, and untouched lessons, here are some tools we actually used to learn the language and culture of China:
The Rosetta Stone: though sometimes maligned for its interface, we give props to the English-free interface of the program and its integration of reading of and listening to Chinese characters from the beginning.
FSI language courses: a full and free year’s worth of free Chinese language instruction. This is the stuff the diplomats used to use and despite that it is hands down a great free tool for helping people learn to pronounce and listen to standard Chinese.
Chinesepod: Have a random question about Chinese? Allergic to parsley? Unsure about a specific word for sports? Head for Chinesepod. With a vibrant community of online learners, free daily podcasts, and a great selection of different tools like flashcards and online lesson reviews, Chinesepod’s collective of learners deserves its rock-star status on the net.
Lost Laowai: As always, well crafted by Ryan; Canadian accent comes free of charge, aye.
Berlitz: The only “learn Chinese in 30 minutes!” that actually works.
The next step is to get some culture (God knows we could use a lot more):
Lost Laowai, offers up real-life experiences of expats in China. We are hoping for the reality show to displace “swin in China.”
The HaoHao Report, everyman’s aggregator with Digg-like China focused features.
Panda Passport: Everything about China cyberspace you wanted to know but were afraid you’d get busted for on an IP violation.
RConversation, the most harmonious blend of blogging and citizen journalism on the web.
CDT, all the news from China blocked in China.
ESWN, a blog that brings together news from the East and the West–not the best in its class, but rather a species by itself.
Global Voices: China. The World is Listening. Are you?
China Herald, all the news that fit for bandwidth.
Cal Poly MBA Trip, a blog from the MBA Program with no ballast to throw overboard.
Thomas Crampton, former correspondent for the International Hong Kong International Herald Tribune, Mr. Crampton shares on-the-ground and insider info about the latest web innovations and websphere happenings in Hong Kong and greater China.
Imagethief, named for his photography habits and not for any actual Interpol related activity, is the creator of such marvels as the Stupidvator. a blog to lightens the cargo of the China blogosphere.
China Rises: Journalist and great story teller Robert Johnson: The only chief corresponsdent in China with hand-written instructions and a GPS reporter locator given by Central Government for any coverage of Tibet the Olympics.
China Blog List: a comprehensive guide to the many blogs passing us in the night.
The Opposite End of China: Life’s a Riot, and this blog reports on it. Veteran journalist Manning is as good as it gets and still chooses to farm tomatoes along the silk road.
More to come…
Posted 28 March, 2008 in Charity in China, 中文, Podcasts China, Chinese Proverbs, Chinese Media, Search Engine Marketing, China Book Reviews, SEO China Expert, China Business Consultant, Book Review, 中国人口福利基金会, Cal Poly, 中原, China Law, China Expat, china books, Seach engine Optimization, SEM, Teaching in China, China Editorials, China Cartoons, Intercultural Issues, Top China Blogs List, China web 2.0, Book Reviews, China Business, Confucius Slept Here, Internet marketing China, SEO, Seo China, Chinese Internet, 中国, The Internet, China SEO
Am I Hot or Not: Google vs Baidu (8)
He talks about Google trying to conjure up a potion to put some lead in its seach engine pencil in China. He fails to mention that they also need a dose of virtual Viagara in Korea, Russia and Japan to name three more….
But he does go on to say he is relatively, almost certain that Google might possibly join up with a Chinese music site to probably offer songs from Universal Music (home of the Soon-To-Be-Elevator-Music Artist’s Alliance) and conceivably (rumor has it) SonyBMG and EMI. Oh yes, and Stephen says “Warner Music, is also believed to have expressed an interest.”
He goes on to assert that Baidu is an “upstart search engine” (founded in 1999–one year after Google) operating in a “culture of piracy” and that it built its business on piracy and is getting “a large portion of its traffic from users searching for illegal music.” In Stephen’s world 7% is large– and no, I won’t make the obvious joke. The 7% represents music searches he assumes to be illegal.
He finshes up his article by expressing his belief that a Google led “experiment with advertising-funded free music in China would be a significant break with the past.” He fails to note that EMI and Baidu already have a deal to live stream Chinese songs and they are working on more aliances with companies and artists.
No I don’t have a rose-colored display on my computer and I know how prevalent IP theft is in China both on and off of the net. But, I also know China is not alone, but they do make good headlines.
Search for Utorrent software–the program that allows you to crib virtually anything–and you will find that it is not de-indexed by Google nor are most of the sites that post anything stealable from movies to games. Isohunt.com a favorite site for world-wide free-downloaders, was hosted in the US until very recently. And I don’t think YouTube is going to be winning any award’s from the folks at Creative Commons. How many steps removed must you be before we eliminate you from the accomplice’s list?
Baidu is in China the country the west loves to hate: they will happily exploit China to make a buck as they demonize them in the press.
On a lighter note: I look at Google and Baidu this way: Who would I want to take to the prom? Baidu is the nerdy kid with the cheaper clothes (Google’s R&D budget exceeds a quarter’s worth of gross revenue for Baidu) while Google is always in the running for Court King or Queen. Baidu saves , Google spends. Google wears contacts and a night retainer, Baidu has hardware and emo glasses. Baidu returns my phone calls, Google’s dance card must be full….
I love the underdog, the laughing dance partner with two left feet and the kids that are never picked for dodgeball: bloggers with humility instead of journalists without borders.
Cast your vote for hot or not:
Posted 9 February, 2008 in Seach engine Optimization, SEM, SEO, Internet marketing China, Search Engine Marketing, Chinese Media, Baidu, china expert seo services guangzhou, SEO China Expert, 中文, Seo China, Chinese Internet, Asian Humor, China Humor, Humor, China web 2.0, Asia, Intercultural Issues, The Internet, 中国, In the news, China Business, China SEO
Baidu Basics…. (6)
I was reading an article that merely posed the question: “Can Google Gain Ground on Baidu?”
The benign and oft asked question then regressed into odd xenophobic commentary and a recanting of long traveled urban myths about the world’s #3 search engine Baidu (百度)…
Some of the feedback:
“I heard china were banning US based search engines (yahoo,msn,ask,google) in a politically driven move.”
–I think we should ban bad grammar in post-based nonsense. No, Google (New Motto: “Do a Little Evil“), Yahoo! and the others voluntarily censor themselves in pursuit of the almighty Yuan.
“Baidu’s PPC management tool is far less advanced than that of Google. However, they simply dominate the Chinese market. It would probably change as search marketing industry matures in China.”
–Another English major heard from….Actually, Baidu has a number of tools and programs that I prefer over Google. They can, and will, work side-by-side with companies to ensure maximum exposure. They are now opening up API access to distributors and analytics firms to ensure the best ROI.
“Baidu has only page rank of 7 i think the chinese just dont feel home in google. you forgot to mention google have a local version in china called SOSO.
“another factor is in china end users cannot manage their adwords account only by special adwords brokers appointed by google if every chinese would have made one link for me i was happy man ”
–The above mentioned blog has a diverse, albeit moderately literate, readership. First (or is it “firstly” Des?), Google ranks sites in countries relative to each other. Were Baidu in America it would likely be an 8-9. Anyway, Baidu’s Page rank (capital ‘P” ’cause it is named for the inventor, not the function) is not likely to affect its keywords in western searches. Secondly, SOSO (搜搜) belongs to the “QQ” people at Tencent (note: 搜，which in Mandarin sounds like the English word “so,” means “search” in Chinese). Thirdly, i too was happy if every one of the 230 million users in China would made one link for me.
“Surely google will deserves a position wherever it may be…”
–Insert your own punch line here______.
“You shouldn’t take Baidu’s dominance at full face value, remember that the Chinese government essentially turned google off a couple of years ago and redirected all traffic to baidu. In fact, on a recent visit to China a good friend of mine found it’s still happening intermittently. Not that he minds the free movie and mp3 downloads…”
–1. There is no Google master switch in president Hu’s office. 2. My friend thinks he gets lottery numbers from re-runs of It’s a Wonderful Life. 3. Baidu (百度) is now pursuing contracts with artists and companies and even branding legitimate mp3 players for musicians and advertisers. The Chinese invented noodles and fireworks and may have discovered America, but they did not come up with bit torrent. 4. Current data shows Baidu’s market share in China to be at about 60%. Baidu says that the 60% figure may be accurate for total searches done through a China-based portal, but Baidu claims a 70-75% share for queries originating from in-country. Google is running a distant second and Alibaba is limping in at 3rd. Tencent’s SOSO is an also ran…
“baidu is targetting Only China , but Googole is targetting all the world , so google will have all the previleges to be the n 1 in the world”
–Baidu, in a questionable moment of marketing sanity, just launched a Japanese search engine. “Googole” may be targeting the world, but it is missing the bullseye and shooting itself in the foot in Korea (ever heard of Naver?), China, Russia (Yandex) and other markets. In the David and Goliath wars, my money is on David with his home-field advantage.
Any savvy marketer, blogger or SEO provider needs to understand the mechanics of regional search. For starters:
- Use properly translated keywords in your tags and text. Baidu and Google.cn are more likely to pick you up.
- Submit your URL to Baidu at: http://www.baidu.com/search/url_submit.html
- Be wary of foreign based SEO players outside of China that do not have an on-the-ground presence in country, or purport to know the market while telling you things like, “Simplified Chinese will be sufficient to serve all markets.” A good SEO will optimize for the various ethnic groups and service or product targets you choose. China has 56 ethnic groups and a minimum of 6 distinct markets that can require special understanding and consideration.
- Get an authorized Baidu agent to place any ads for you. Do not buy from any company that claims Baidu has a set-up service fee. Ask for a copy of their contract with Baidu and access to your own control panel, even though it will be in Chinese.
A special Baidu Basics seminar will be held on-line March 6th and is free. Click on the banner above and head for the contact page and drop us a note. We will try and save you a spot and email you information. Whether you are a blogger, businessman, or SEO provider, there will be information on how you can successfully interface with Baidu on behalf of your clients.
Posted 3 February, 2008 in UK SEO EXPERT, SEO China Expert, 中文, Korea, Tencent, QQ, Yandex, Soso, seo expert services guangzhou china, alibaba.com, Chinese Media, Search Engine Marketing, Intercultural Issues, Asia, China Humor, China web 2.0, China Business, 中国, Seach engine Optimization, SEM, SEO, Chinese Internet, China SEO
China SEO Expert…. (3)
I am not at the top of the rankings as a Martian Search Engine (SEO) expert ( I am only 3rd), but I might be after this post! The algorithms that govern what is and is not registered by search engines like Google and Yahoo! are shape-shifters: They catalog combinations from blogs and websites that can mystify, amuse and swindle you. For example, I am #2 in Google for Adult Pampers Makers even though I can’t remember mentioning diapers on this blog. Maybe, I am too old to remember using them and too young to worry about them just yet. I believe, like Robin Williams, that diapers are like politicians and should be changed frequently because they are both full…
But, I digress…
I know about this listing because someone searched for the term, and my analytics program identified from whence they came. There are other authentic one-hit wonders for which I rank highly, though I am clueless about why people searched for them or why I showed up tops. They ALL beg for an aside, but I am resisting, thinking that you can use your imagination: Pocket Fisherman Diagram, Plentiful Breast Pictures, Professor Asshat, China Olympic Professor Blog, Hairy Chinese Women, Wedding dress Market Report in China, I had my hepatitis shot, but the test says I have no immunity, Naked nurse teaching in China, Anais Nin commerative coin, American Prostitute Self, Naked nurse teaching in starbucks china, quota of America to China, You Tube Hong Kong Free Sex Video, How culture affects the way we use utensils, and Cartoon Photos of a man being massaged among hundreds of others…
Some SEO “Experts” list some of the keywords they claim to have earned in Google’s top ten rankings. They claim that these listings attest to their prowess, and they use these words to convince you that they can move your blog, site or company into a position where you will get more hits and gain international fame and fortune. Most of the words are like the ones above.
Far too many so-called expert Chinese SEO firms prey on clients using this strategy. And most businesses, woefully unaware of SEO methods, are bilked out of thousands of dollars every year. The cost for a “hot word,” one with search results in the millions (think “Buddha,” “free buffet,” or “online video game”), is staggering: the top ten in Google is 20,000 RMB a year ($2,500 USD). A “cold word” with low search returns (think “delicious rat recipes” or “Japan learned everything it knows from the Tang dynasty”) will pull 10,000 RMB ($1,250 USD) from your wallet.
So, as an example, “China Expert SEO Consultant,” at 2 million returns, would cost you 20,000 RMB and bring you absolutely no traffic. “China SEO Expert Guangzhou” will get you two hits a day. I’m always suspect of the word “expert” anyway: In bomb school, an expert was laughingly referred to as a “former drip under pressure”–never a good thing in explosives. It was a surefire way to tell someone was not what they purported to be.
I have many great search results I’m proud of, but were someone to actually come to them, I would worry about their mental health or my ego. I am number one for “American professor” in Google, hands down, and I frequently use this in lieu of a business card when I forget one. I am also in the Google China top ten for “American blog” (out of half a billion returns) and number 1 for “handsomest American in China” (move your Canuck ass over, Da Shan!) And in all humility, I found I rank quite high for “China blog about nothing” and “Lonnie isn’t exactly the sharpest guy in the world,” which isn’t exactly what you’d want when you are trying to build up your consultant site that’s already number 1 for “china business consultant blog” in Google, Google China and Yahoo.
If you are really interested in a legitimate search engine marketing provider, drop me a note at via Culture Fish.
FYI: I am doing SEO work or global marketing lectures free for nonprofit groups or companies who agree to donate my normal fee to the China Dreamblogue project.
For a quote or a assessment of an Expert China SEO/SEM project in Guangzhou or elsewhere you may need please fill out the form below at EXPERT SEO SERVICES CHINA