NEW TRENDS IN DIGITAL PR WORKSHOP (0)

New Strategies in Digital PR

DIGITAL medIA

CultureFish Media’s CEO Lonnie Hodge and and Sam Flemming, founder of CIC, China’s first Internet Word of Mouth research and consulting firm, are the featured speakers at the New Trends in Digital Media Conference in Shenzhen, China. Topics to be discussed include: Benefits of Online News Releases, Myths and Realities of Digitization, Trends in Digital Online Ads, applications of Internet word of Mouth and Online Reputation Management methods. The event will give attendees a competitive advantage over the competition by revealing information needed to catapult a company, event, brand or website to top positions in search engines world-wide.

The conference is part of a trio of charity events designed to entertain and inform while raising money for important charities. The three events include a golf tournament, a concert with Virgin records star Che’Nelle and the Digital Workshop.

Veteran and apprentice PR, Advertising, Online Reputation Management and SEO and SEM specialist will equally benefit from the half-day seminar to be held at the famed Mission Hills Resort. Known for being the world’s largest championship golf complex Mission Hills is also a 5-star conference facility.

All proceeds from the workshop benefit two literacy projects: The Library Project in China which builds facilities in rural villages and orphanages and the Reading Tub which supports opportunities for under-privileged youth in America.

Cost for the workshop is $200 USD and covers lunch and dinner at the resort. All attendees can bring their families and discounted rates up to 50% for rooms and activities will apply.

To register for the events simply pay online at the Dream Bash: http://dreambash.eventbrite.com

The workshop is sponsored by Digital PR and Marketing Specialists CultureFish Media.

—You may also attend ONLINE. The workshop begins at 1:00 PM China Time

Posted 2 May, 2008 in Seach engine Optimization, Search Engine Marketing, SEM, SEO, Internet marketing China, Chinese Media, SEO China Expert, Online Advertising, Online Digital Marketing, seo expert services guangzhou china, China Business Consultant, Seo China, Chinese Internet, China web 2.0, China Consultants Directory, China Search Engine Marketing, Global SEO Services, China Editorials, China Cartoons, The Internet, China Web 2.0, 中国, China Business, China SEO

What the Shrek?!: Animation in China (2)

Shrek in China Meet some of the world’s best animation industry experts–like the co-director of Shrek– and a ‘who’s who’ of the China animation industry in historic and beautiful Suzhou, one of China’s most beautiful Canal Cities.
TV, film, education and training, games, mobile, advertising, and online animation will be featured at the workshop/conference. Animation, fast becoming one of the strongest youth market categories in digital media, is something everyone involved in Internet Web 2.0 should know more about.

X|Media|Lab in Suzhou has been concentrating on a “wealth of animation” and has brought together a stellar range of animation experts from all over the world:

The Keynote Conference Day focuses on four themes: Animation Industry Development; International Business Opportunities; Quality Assurance and Management; and Technologies and Skills.

The Business Matching Forum focuses on participants. There will be an opportunity to meet up with animation industry experts, directly discuss your own animation ideas, and network yourself right into the heart of the animation industry, and explore business matching and partnerships with the other international participants at the Lab.

International participants include:

  • Raman Hui - Guest of Honour - Co-Director Shrek the Third (Hong Kong, San Francisco)
  • Michael Johnson - Moving Pictures Group Lead, Pixar Animation Studios (San Francisco)
  • Duncan Brinsmead - Principal Scientist, Autodesk (Maya Software)
  • Suresh Seetharaman - Founder and President, Virgin Comics and Virgin Animation
  • Sue Erokan - Supervisor, Character Animation, Dreamworks
  • Dan Scott - Head of Global Production, Nokia Games
  • Masakazu Kubo - Executive Producer, Pokemon Film and TV Series (Tokyo)
  • Xavier Nicholas - Managing Director, Lucasfilm Animation Singapore
  • Heather Kenyon - formerly Director of Development, Original Animation at Cartoon Network
  • Dale Herigstad - 5-time Emmy Award Winner, Schematic (LA)
  • Nickson Fong - Founder, Egg Story (Singapore)
  • Paul Steed - Founder, Exigent Studios (Los Angeles)
  • Madhavan - Founder, Crest Animation (India)
  • Michael Stevens - Board Member, Park Road Post (Wellington)
  • Tatiana Kober - Founder, Bejuba Studios (LA and Toronto)
  • Anand Gurnani - Founder, Animation ‘Xpress (India)
  • Tim Brooke-Hunt - Head of Children’s TV, Australian Broadcasting Corporation (Sydney)
  • Alan Lindsay - CEO, Vue DC Group (Perth)

China participants include a ‘who’s who’ of the China animation industry including: the Dean of Animation, Beijing Film Academy; President, Great Dreams Cartoon Group; Executive Deputy Secretary General of China Animation Association, and Head of Digital Media Technologies, Beijing Institute of Technology; Executive Vice President of China Animation Association; Deputy Director of Digital Animation Creation R&D Centre, China Art Academy; Secretary General of Mobile Animation Industry Association; CEO of China Animation Association; Managing Partner of China Renaissance; the Vice President of ID Tech Ventures; and many others.

XML Suzhou will be the perfect place to make contact with some the best animation people from all over the world – whether you are interested in creative development, best practices, or business opportunities internationally or in China.

Suzhou is one of China’s animation centers of excellence, about 90 minutes north of Shanghai - and it exemplifies the “New China”: hundreds of huge new buildings springing up out of the ground, great vitality, and a commitment to developing the digital media industries.

Marketing partners the The China Business Network and International Online Reputation Management and Search Engine Marketing Agency Culturefish Media have a sign-up link here: Animation Workshop

从创意到财富——2008XML苏州动漫产业大会

5月8日-10日|苏州

结识四海精英,给你最好的融资拓展和国际市场方案!

★    业界巨星阵容

★    全新咨询模式

★    黄金人脉拓展

全球顶尖的动漫行业精英首次云集中国苏州, 从商业模式、创意研发、生产管理、国际合作等各个角度为动漫公司提供咨询服务和发展机会。

18位国际顾问嘉宾包括《怪物史莱克3》导演Raman Hui, 皮克斯工作室电影部 负责人Michael B. Johnson, Autodesk(Maya软件)首席科学家Duncan Brinsmead, 维基漫画与维基动画 创始人兼总裁Suresh Seetharaman, 梦工厂角色动画 总监Sue Erokan等。更多名单详见www.xmedialab.com.cn。

9位国内顾问嘉宾包括香港万宽数码有限公司总经理黄宏显, 宏梦(上海)卡通实业有限公司首席执行官/宏梦卡通集团首席运营官王敬, 哥伦比亚广播CBS户外传媒(中国)有限公司合伙人刘均海 ,水晶石影视动画科技有限公司副总裁陈明等。更多名单详见www.xmedialab.com.cn。

从创意到财富——2008XML苏州动漫产业大会包括向所有动漫行业专业人士开放的一天专业论坛,以及接下来的两天封闭式实验室环节。

业界公司在XML精心设计的结构中有充分的机会和主动权结识任何感兴趣的嘉宾,展示自己的项目和团队,并获得他们的私人建议和业务支持。这种XML为业界公司提供的机会在全球动漫会展中都绝无仅有。

跨媒体实验室(X|Media|Lab)是一个享誉全球的数字媒体智囊团与创意峰会,专注于正在崛起的数字媒体市场的行业发展服务。

跨媒体实验室承诺所有的参会公司将获得:

1、    项目发展: 获得帮助以实现自己的项目创意。
2、    专业发展: 通过与全球范围内最好的从业者一起工作,丰富专业知识,提
升专业技能
3、    高价值的国际人脉网络:获得无可挑剔的全球专业朋友圈

跨媒体实验室致力于通过分享借鉴全球最好的动漫专家的知识和经验,协助打造成功的国产品牌。

更多资讯详见 www.xmedialab.com.cn .
如希望采访请联系: 袁培丽+ 86 139 1169 4727

Posted 16 April, 2008 in Reputation Management, Chinese Media, SEM, Online Digital Marketing, Online Advertising, Suzhou China, Animation, SEO, Internet marketing China, China Business, China Cartoons, 中国, Censorship, Chinese Internet, The Internet, China SEO

The Dream Bash (0)

CultureFish Media will host a one-day trio of charity events
Here are five ways to help the event out:

Come to the tournament and shot for one million dollars (HKD)!!
Come to the digital workshop.
Come to the night event bash with Che’nelle.
designed to raise awareness and generate funds for the China Dreamblogue and its associated charities. The three events (YOU CAN COME TO ONE OR ALL!)include:

1. A One in a Million Charity Golf Tournament,

2. The China Digital Media Workshop,

3. The China Dreambash featuring international hit singer and Capitol records artist Che’nelle.
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TICKETS HERE!

Golf, Digitize, and Bash for Charity and shoot for $1,000,000(HKD) in our One in a Million Charity Daytime Golf Tournament:

The China Dreamblogue is the Corporate Social Responsibility (CSR) arm of CultureFish Media which seeks to create positive information about China and support educational opportunities for Chinese students.

At the fundraising tournament, which includes a one million dollar (HKD!) hole-in-one competition, the China Dreamblogue tournament will include:

  • Tournament moderator: PGA pro golfer and 6-time long drive champion Paul Surniak
  • A hole-in-one competition in which everyone can participate for one million dollars (HKD!)
  • A cool morning tee off time
  • Best ball tournament with a four-man team
  • Straggler pairing—if you come alone, we’ll place you with a team
  • A long drive competition
  • The tournament includes caddy, cart, balls, 18 holes, and a shot at one million dollars (HKD!)

PRIZES:

  • Grand Prize: 2-person trip to Hainan Island for a weekend golf tour package at famed Yaolong Bay and training from, and golfing with, PGA pro golfer Paul Surniak.
  • There wil be an awards Ceremony and Dinner banquet following tournament including sponsor give-aways .
  • There is also a 50% discount rate on all luxury rooms if attendees stay overnight or thru the weekend and daytime Discounted Events for non-golfers include spa treatment, saunas, kite flying, pool facilities and massage.

BUS SERVICE FROM GUANGZHOU WILL BE AVAILABLE!!

China Digital Media Workshop:

This half-day workshop will include information on digitization of press releases for professionals who work in SEO, SEM, online and traditional advertising, PR, new media, social networking, blogging, and other Internet-related businesses in China.

Topics and special features include: Myths, realities and benefits of online press releases and PR, trends in digital online ads, current trends in IWOM, reputation management: emerging trends and existing patterns

All speakers lined-up are experts in their respective fields. The awards ceremony and post-tournament banquet open to all conference participants

China Dreambash:

Capitol Records recording artist and international star Che’nelle will perform live.mYou can dance and party until you drop! 2 free drinks and discounts throughout the night with paid admission.
Discount room rates (1/2 PRICE!) will be available for workshop and tourney attendees and those who party hard.

The day of educationa and enjoyment is designed to raise awareness and generate funds for the China Dreamblogue and its associated charities. The three events (YOU CAN COME TO ONE OR ALL!)include:

1. A One in a Million Charity Golf Tournament,

2. The China Digital Media Workshop,

3. The China Dreambash featuring international hit singer and Capitol records artist Che’nelle.

TICKETS HERE!

Golf, Digitize, and Bash for Charity and shoot for $1,000,000(HKD) in our One in a Million Charity Daytime Golf Tournament:

The China Dreamblogue is the Corporate Social Responsibility (CSR) arm of CultureFish Media which seeks to create positive information about China and support educational opportunities for Chinese students.

At the fundraising tournament, which includes a one million dollar (HKD!) hole-in-one competition, the China Dreamblogue tournament will include:

  • Tournament moderator: PGA pro golfer and 6-time long drive champion Paul Surniak
  • A hole-in-one competition in which everyone can participate for one million dollars (HKD!)
  • A cool morning tee off time
  • Best ball tournament with a four-man team
  • Straggler pairing—if you come alone, we’ll place you with a team
  • A long drive competition
  • The tournament includes caddy, cart, balls, 18 holes, and a shot at one million dollars (HKD!)

PRIZES:

  • Grand Prize: 2-person trip to Hainan Island for a weekend golf tour package at famed Yaolong Bay and training from, and golfing with, PGA pro golfer Paul Surniak.
  • There wil be an awards Ceremony and Dinner banquet following tournament including sponsor give-aways .
  • There is also a 50% discount rate on all luxury rooms if attendees stay overnight or thru the weekend and daytime Discounted Events for non-golfers include spa treatment, saunas, kite flying, pool facilities and massage.

BUS SERVICE FROM GUANGZHOU WILL BE AVAILABLE!!

China Digital Media Workshop:

This half-day workshop will include information on digitization of press releases for professionals who work in SEO, SEM, online and traditional advertising, PR, new media, social networking, blogging, and other Internet-related businesses in China.

Topics and special features include: Myths, realities and benefits of online press releases and PR, trends in digital online ads, current trends in IWOM, reputation management: emerging trends and existing patterns

All speakers lined-up are experts in their respective fields. The awards ceremony and post-tournament banquet open to all conference participants

China Dreambash:

Capitol Records recording artist and international star Che’nelle will perform live.mYou can dance and party until you drop! 2 free drinks and discounts throughout the night with paid admission.
Discount room rates (1/2 PRICE!) will be available for workshop and tourney attendees and those who party hard.

Offer support as a sponsor.

Can’t come? Still want to be involved? Donate 100 Yuan and someone will shoot for you for the million!!

Just sign up at CFM and we will send details on how to participate from afar…

PRICE LIST:

Tourney (Caddy, Cart, Party, Lunch, Dinner and Million Dollar Shot) 2,500 RMB

Digital Workshop: 1000 RMB (includes lunch) for those in tourney or with sponsor agency (2000 for non-sponsored)

PARTY: 300 RMB Includes two drinks

Million Dollar Hole In One Shot Only: 100 RMB

Dinner–All You Can Eat Gourmet Buffet: 330 RMBChina Golf

TICKETS HERE!

Chenelle Poster

Posted 16 April, 2008 in Chinese Media, Guangzhou, Chinese Internet, American Professor in China, China Expat, Golf Tours, China Golf, Entertainment, 中国, China Sports, China Expats, The League of Extraordinary Chinese Women, China Photos, Top Blogs, Photos, Top China Blogs List

Brand and Reputation Management in China (5)

I have been thinking a lot about brand and reputation management (Yes, really!) in light of events in China over the last few weeks that I addressed in an earlier Onemanbandwidth post. Companies in the west tend to overlook reputation management unless there is a crisis and then it can be incredibly costly and I guarantee time will stand still during the repair.

Reputation ManagementIt is especially hard on a multinational brand when negative publicity threatens them in a foreign country, like China. Suddenly every available bi-lingual marketer, search engine optimization specialist and online digital maketing company is called on to rebuild an image. A company should not have to ask, “Can we rebound from this?” Stock prices, and jobs will depend on the outcome.
Companies like CIC, the Internet Word of Mouth Research Company in Shanghai are called, after the fact, to assess damages and recommend strategies for leveling the Internet playing field again. If a brand’s good name is threatened a company should use (to exploit the metaphor) every play in the book to come from behind:

  • Online Videos posted on popular Chinese video sites like Tudou and Youku and 56.com which may already be more popular here than Youtube.
    For examples of success, look no further than the videos put out by Mattel and in America remember how Obama countered criticism of his pastor via Youtube and Facebook.
  • Buy Paid results in Chinese Search Engines. The first four search slots are for sale on Baidu and they have an incredible no-brainer tool I will mention later for branded terms and products. Partnering with Companies like Online Digital Marketing provider and Baidu partner Culture Fish Media, is a good idea. They will help you choose and translate, with help from CIC, the right keywords in the right local dialects. Armed with information and adwords they can then geographically target them for the right regions and toward the correct demographic profiles so you don’t waste advertising revenue with panic spending.
  • SEO interface: Start looking again at keywords and language interface pages again. And be sure to hire a company in China that gets reputation management and IWOM.
  • Because Bulletin boards (BBS) comments have such great authority in organic search results in China is is essental for a native team to continue to incorporate reputation monitoring as a regular business strategies. Ideally this is best done before a crisis.

Here are some facts compiled by the marketing pilgrim:

  • 80% of adults are “very” or “somewhat” more likely to consider buying products recommended by real-world friends and family.
  • 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found.
  • 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information.
  • 87% believe the CEO’s reputation is an important part of a company’s reputation.
  • 90% of consumers trust recommendations from others.
  • 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years.
  • 100% of those reading this post have either a personal or corporate reputation to protect.

I would add that the stats for China, save the last one, are all higher. IWOM has far more impact here.
Some companies say full recovery from a PR trauma can take 4-41/2 years. That is a long time in the life of many stock portfolios. There is no need to get initial that situation in China in the first place. Baidu has a very inexpensive tool tailored for brands. It is called a power link:

Should your company have a trademarked name or branded service you can buy the entire first page of search results. On that page, a company can include up to 15 left-side links and a right hand display ad.

Think about that for a second: Owning your own page/keywords means a 100% click-through rate and 100% of the listings that are seen on the first page of results belong to you. It is the ultimate no-brainer for advertising.

Especially for a difficult to understand market like China it is important to begin SEM with a company, prior to an emergency, that can guide, nurture and maintain your online reputation.

—————–

Note:

Culturefish Media is currently working and with ad agencies, SEO firms and Independent marketing consultants to tailor solutions for online digital advertising and reputation management in China. Inquiries about partnerships and services can be made here: Culturefish

Posted 5 April, 2008 in China Business Consultant, SEO China Expert, 中文, Chinese Media, seo expert services guangzhou china, IWOM, Online Advertising, Online Digital Marketing, Reputation Management, Search Engine Marketing, Seach engine Optimization, The Internet, 中国, China Business, China web 2.0, Chinese Internet, Seo China, SEM, SEO, Internet marketing China, China SEO

Doing Business in China: Strategies (2)

Doing Business in China Part 2:

China Business

The third strategy in our series on Doing Business in China involves: “Besieging Wei to Save Zhao.” Basically this means that you don’t need a bigger army if you’ve got relative superiority at key points of contact. Ask anyone who has ever played the Japanese game of Go if they have ever lost due to “target fixation” by fixating on the larger battles and getting overtaken by the troops in the skirmishes. The story involves a general of Zhao, who allowed an opposing army to lay siege to the major city of Wei (one of 7 “key” cities) so that his army could exhaust his opponent and defeat them later.

During our time in China, and having traveled to meet dozens of top expatrapreneurs, we feel confident we could amass a formidable staff in your campaign for business superiority in China. The metaphor, however prosaic, stands to give you the information needed for relative superiority at any point of business contact:

Without a doubt, you’ll need China Law Blog as your JAG. If you have a question about the law you should be talking to Dan and Steve.They have the most powerful and best researched China blog on the Internet and don’t let the name fool you: they talk with good humor and keen insight about all aspects of life in China both personal and professional.

And recently we met Sam Flemming, CEO if CIC in Shanghai. His company, once providing niche research has created a mainstream standard in China and is an absolute necessity: to learn the latest IWOM buzz on your brand, Sam’s team provides the latest in searched-for terms for your product or service on in the China websphere and identifies for you all critical advertising data, reputation management information. Our Online Digital Marketing Company, Culturefish Media, has resolved not to enter into a large campaigns for clients without the thorough recon’ work offered up by CIC. Equally helpful is China Vortex, who keeps abreast of the latest Internet news, trends and information in China. And for in-depth knowledge about consumer markets in China, Shaun Rein and his team will prepare the field via white papers and in-depth reports that will guide you to success. And las, but not least is Marc Vanderchijs’ blog. Marc is a Dutch Entrpreneur and co-founder of the China video sharing site Tudou. Reading his blog wiill make you feel like you a fireside chat with a real veteran. There is much to be learned there.

For a good quartermaster, we heartily recommend All Roads Lead to China for the latest information about logistics, shipping, and import-export here in China. As for logistics, kinakontaakkinaahgkkinkatonkie the tall Scandanavian guys on the small motorbikes at Kinakontakten and the publicly traded kings of online savvy at Global Sources are two reliable resources for keeping supply lines open and moving with quality products.

For Engineers capable of helping you build a great business, Globe Forum and its SME incubator methodology will connect you with the world’s fast-growth and corporately responsible companies and opportunities.

In public affairs, Kaiser Kuo, Web Wednesday and Danwei are the best at what they do. All of them know the lay of the land and are not afraid to speak or change their minds as the truth mandates. If it is relevant, Kaiser, Napoleon and Jeremy have likely already talked about it over lunch or Twittered, Facebooked and Blogged it throughout the Middle Kingdom.

China biz needs an expat Signal Corps: men, women, and sites dedicated to quality digital content, keeping up with the latest in online technology developments. China Web Review 2.0 will keep up to date on the latest in Internet trends, David Feng will brief you on the latest updates on technology and trends (especially Apple Products), and ChinaOnTV will provide you with high-quality digital videos about anything from history to contemporary Kung Fu and Chinese Recipes. Meanwhile, China Webmasters will keep you ahead of the power curve and put your website on track for visibility in China.

For cultural affairs, Shanghaiist stands out as a great collection of the most interesting cultural news in China. From updates on the Worldwide Pillow Fight in Shanghai to updates on F-visas, these guys know what is going on. The defense language institute belongs to Chinesepod and The Lost Laowai Blog.

For personnel needs, look to ChinaBiz Speakers and the wealth of great knowledge these speakers can tap into. The top aggregator of talent driven content about doing business in China is the China Business Network. CBN, hosted by our comrade-in-arms Christine Lu, is a one-stop Linked-In connection for Web 2.0 in China and Silicon Valley leaders and visionaries.

Everyone needs a Morale and Welfare Corp, and in China’s all-too-serious blogosphere, some down-to-earth chopping wood and carrying water is needed. The Library Project, which builds literacy in orphanages and rural schools around China, does a great job of spreading goodwill as does The China Dreamblogue, whose purpose is to create travel, charity and educational opportunities for Westerners and Chinese while promoting engagement with all that is positive about China. CCTV9’s Culture Express provides a surprisingly well produced source of information about China’s remarkable past and contemporary cultural heritage. And since we live on the south we look to GZ nightlife, Shenzehn Stuff and the newest gourmet dining spot in the area belogs to our friends at Wilbur’s Guangzhou Restaurant–They even have their own private-label house wine if you get tired of that Rothchild’s brand.

There is plenty more to come. Not nearly as many links, but a footlocker full of books, movies, and other valuable resources….

Posted 2 April, 2008 in Internet marketing China, Chinese Internet, The Internet, New Blogs, SEO, SEM, China Law, SEO China Expert, 中文, Chinese Media, 中国, Top Blogs, Greater Asia Blogs, Hong Kong Blogs, Top China Blogs List, China web 2.0, Intercultural Issues, China Editorials, In the news, China Business, China Cartoons, China SEO

Whose Comments Are They Anyway? (1)

Reputation Management and Manipulation of the Internet
Alen Lauzan Falcon

In addition to water-boarding it is apparent that government interpreters world-wide now learn social media, SEO and RSS management during their program of study. It is no secret that many blog comments on opinion-shaping sites are made by full-time surfers or “trolls” as some call them, with nationalist or agency mandated agendas; some get paid for their performance. The real weapons of mass destruction in a digital world are words and the technology is readily available even when we don’t send fuses to Taiwan.

Several recent comments, meant to manipulate media have come back to deservedly sound-bite the perpetrators in their virtual asses.

John McCain campaign aide, Soren Dayton was suspended from the campaign because he Twittered a link to a YouTube video blasting Barack Obama’s minister. And the Chinese government was a bit slow on the draw when they led reporters into the lama’s den in Lhasa last week.

Multi-national companies now hire ethical as well dubious administrators of propaganda to sow seeds of content across the blogsphere when a ruthless competitor, frustrated consumer or PR gaff has sent a brand or image into the cyber-stool. Internet Word of Mouth is an ICBM with a guidance system that can be more unpredictable than a cold war space laser.

I read a news release today written by the folks at 5fad.com. 5fad.com is suing Baidu.com for copyright infringement and then speculating, during trial, about the outcome and impact of the verdict.

Written in something akin to English and suspiciously fed out of a UK media outlet, the release contains suppositions meant to influence public opinion in advance of a judicial ruling.

Some highlights: “The MP3 search engine is of crucial importance for Baidu.com to gain an advantageous position in its competition with its business rival, Google.com. Once the MP3 search engine service is ruled unlawful, Baidu.com’s leading position in the search engine market may topple” Remember that this news release was written by the Plaintiff!

The take a break from legal commentary to do an infomercial about 5Fad: “5fad.com, ranking among 2007 Red Herring Asia Top 100, was founded in 2003. Though headquartered in Hangzhou, it has branch offices in Beijing, Seoul, Tokyo and New York…5fad.com is the leading digital entertainment and culture company in China. Its service network covers a total population of 300 million.” With a Google Page Rank of 4 and a purported audience more than twice the size of the China Internet user base the claim is dubious at best.

I have become so jaundiced that when JWT’s Tom Doctoroff, a man I have long respected as an authority on China, makes statements concerning Tibet like:”…I instinctively empathize with the impulses of the protesters” I wonder if he is just careless and failing to weigh the consequences of the potential spin of his comments as sympathy for murder or arson? Or I question whether or not the soon-to-be Olympic torch bearer has intentionally inserted psycho-linguistically charged language about Tibet, in an article written against calls for an Olympic boycott, in order to draw in more readers for the Huffington Post?

I am a poet and the keeper of an online diary. I am not a journalist or political pundit in blogger’s clothes. I love and cherish the written word–despite my occasional acts of grammatical or stylistic annihilation. And because I am a creative writer I attempt to ferret out the real meanings of a work and the reasons for the choice of diction.

I am becoming less cavalier about reading or writing. I now am casting a cold eye on much of what comes to me via RSS or social networks and so it seems should we all….

Update: Head over to ESNW for an important addendum to the newest China Photogate…

Posted 29 March, 2008 in SEM, Chinese Media, SEO, Internet marketing China, Seo China, Violence, Human Rights, Taiwan, Human Rights China, Beijing Olympics, SEO China Expert, Chinese Internet, The Internet, China Olympics, China Editorials, Intercultural Issues, War, Personal Notes, cartoons, Censorship, 中国, In the news, Tibet, China web 2.0

Doing Business in China (4)

Doing Business in China Guide

Part 1

(whew!)

Doing Business in China

 

 

This is our latest series on doing business in China. In these posts, our advice will correspond to the thirty-six strategies designed by the ancient and great Song general and strategist Tan Daoji–that is, we predicate all this advice on never using the 36 strategies as a way to do business in China. We have bookshelves stacked full of expensive kindling labeled “how to do business in China” that we will later use to heat our house.

The first listed strategy is “Deceiving the Heavens to Cross the Sea,” or man tian guo hai(And no, it’s not a reference to a sea-going Dali clique). While the strategy typically involves deception and refers to an advisor who got the Emperor of the Tang Dynasty so drunk and engaged in feasting for three days that the ruler had no idea he was on a boat–akin to the Beijing guides who accompanied press on yesterday’s “Meet the Lamas” broadcast.

Instead of learning to deceive the heavens, your best bet to getting introduced to China is learning some Chinese. Among our billions of dollars of unread books, unopened CDs, and untouched lessons, here are some tools we actually used to learn the language and culture of China:

The Rosetta Stone: though sometimes maligned for its interface, we give props to the English-free interface of the program and its integration of reading of and listening to Chinese characters from the beginning.

FSI language courses: a full and free year’s worth of free Chinese language instruction. This is the stuff the diplomats used to use and despite that it is hands down a great free tool for helping people learn to pronounce and listen to standard Chinese.

Chinesepod: Have a random question about Chinese? Allergic to parsley? Unsure about a specific word for sports? Head for Chinesepod. With a vibrant community of online learners, free daily podcasts, and a great selection of different tools like flashcards and online lesson reviews, Chinesepod’s collective of learners deserves its rock-star status on the net.

Lost Laowai: As always, well crafted by Ryan; Canadian accent comes free of charge, aye.

Berlitz: The only “learn Chinese in 30 minutes!” that actually works.

 

The next step is to get some culture (God knows we could use a lot more):

Lost Laowai, offers up real-life experiences of expats in China. We are hoping for the reality show to displace “swin in China.”

The HaoHao Report, everyman’s aggregator with Digg-like China focused features.

Panda Passport: Everything about China cyberspace you wanted to know but were afraid you’d get busted for on an IP violation.

RConversation, the most harmonious blend of blogging and citizen journalism on the web.

CDT, all the news from China blocked in China.

ESWN, a blog that brings together news from the East and the West–not the best in its class, but rather a species by itself.

Global Voices: China. The World is Listening. Are you?

China Herald, all the news that fit for bandwidth.

Cal Poly MBA Trip, a blog from the MBA Program with no ballast to throw overboard.

Thomas Crampton, former correspondent for the International Hong Kong International Herald Tribune, Mr. Crampton shares on-the-ground and insider info about the latest web innovations and websphere happenings in Hong Kong and greater China.

Imagethief, named for his photography habits and not for any actual Interpol related activity, is the creator of such marvels as the Stupidvator. a blog to lightens the cargo of the China blogosphere.

China Rises: Journalist and great story teller Robert Johnson: The only chief corresponsdent in China with hand-written instructions and a GPS reporter locator given by Central Government for any coverage of Tibet the Olympics.

China Blog List: a comprehensive guide to the many blogs passing us in the night.

The Opposite End of China: Life’s a Riot, and this blog reports on it. Veteran journalist Manning is as good as it gets and still chooses to farm tomatoes along the silk road.

 

 More to come…

 

Posted 28 March, 2008 in Charity in China, 中文, Podcasts China, Chinese Proverbs, Chinese Media, Search Engine Marketing, China Book Reviews, SEO China Expert, China Business Consultant, Book Review, 中国人口福利基金会, Cal Poly, 中原, China Law, China Expat, china books, Seach engine Optimization, SEM, Teaching in China, China Editorials, China Cartoons, Intercultural Issues, Top China Blogs List, China web 2.0, Book Reviews, China Business, Confucius Slept Here, Internet marketing China, SEO, Seo China, Chinese Internet, 中国, The Internet, China SEO

Project Happiness in Beijing (1)

The Chinese Apprentice-type TV show ‘Win in China” started with 150,000 candidates, and now only 11 are left. One of them is theonly foreigner to ever make the cut: Henry Winter’s final project for all the marbles involves supporting a wonderfully worthy cause: Project Happiness. The charity’s website: PROJECT HAPPINESS (in Chinese) indicates that it gives micro-loans to needy rural Chinese women starting businesses to supportthemselves. Henry’s task is to rally as many supporters as possible for the cause. He is going to need our help!!

Expats and local residents in Beijing are asked to come by and support Henry and a valuable humanitarian cause at the same time. To assist simply head for the third floor of ShiJi JinYuan Mall, West Third Ring Road (near Suzhou Bridge) in Beijing between 11 and 1 on Sunday the 23rd of March.

Let the games, and good works, begin!!

Posted 22 March, 2008 in Project Happiness, China Expat, 慈善, 慈善事业, 中国人口福利基金会, 幸福工程, 中文, Charity in China, China Business, China Editorials, 中国, Chinese Internet, Chinese Media, China Expats

Am I Hot or Not: Google vs Baidu (8)

Stephen Foley in New York, writing for the Guardian, makes the recipe for journalism look easy: Take two hot topics, stir them into a conservative consumme (xenophobia works well here), add a smidgen of stale statistics, saute in some speculation, strain it through an anti-corporate colander and you have: instant story.

He talks about Google trying to conjure up a potion to put some lead in its seach engine pencil in China. He fails to mention that they also need a dose of virtual Viagara in Korea, Russia and Japan to name three more….

But he does go on to say he is relatively, almost certain that Google might possibly join up with a Chinese music site to probably offer songs from Universal Music (home of the Soon-To-Be-Elevator-Music Artist’s Alliance) and conceivably (rumor has it) SonyBMG and EMI. Oh yes, and Stephen says “Warner Music, is also believed to have expressed an interest.”

He goes on to assert that Baidu is an “upstart search engine” (founded in 1999–one year after Google) operating in a “culture of piracy” and that it built its business on piracy and is getting “a large portion of its traffic from users searching for illegal music.” In Stephen’s world 7% is large– and no, I won’t make the obvious joke.  The 7% represents music searches he assumes to be illegal.

He finshes up his article by expressing his belief that a Google led “experiment with advertising-funded free music in China would be a significant break with the past.” He fails to note that EMI and Baidu already have a deal to live stream Chinese songs and they are working on more aliances with companies and artists.

No I don’t have a rose-colored display on my computer and I know how prevalent IP theft is in China both on and off of the net. But, I also know China is not alone, but they do make good headlines.

Search for Utorrent software–the program that allows you to crib virtually anything–and you will find that it is not de-indexed by Google nor are most of the sites that post anything stealable from movies to games. Isohunt.com a favorite site for world-wide free-downloaders, was hosted in the US until very recently. And I don’t think YouTube is going to be winning any award’s from the folks at Creative Commons. How many steps removed must you be before we eliminate you from the accomplice’s list?

Baidu is in China the country the west loves to hate: they will happily exploit China to make a buck as they demonize them in the press.

On a lighter note: I look at Google and Baidu this way: Who would I want to take to the prom? Baidu is the nerdy kid with the cheaper clothes (Google’s R&D budget exceeds a quarter’s worth of gross revenue for Baidu) while Google is always in the running for Court King or Queen. Baidu saves , Google spends. Google wears contacts and a night retainer, Baidu has hardware and emo glasses. Baidu returns my phone calls, Google’s dance card must be full….

I love the underdog, the laughing dance partner with two left feet and the kids that are never picked for dodgeball: bloggers with humility instead of journalists without borders.

Cast your vote for hot or not:

Google Hot or Not

{democracy:4}

Baidu Hot or Not

{democracy:5}

Posted 9 February, 2008 in Seach engine Optimization, SEM, SEO, Internet marketing China, Search Engine Marketing, Chinese Media, Baidu, china expert seo services guangzhou, SEO China Expert, 中文, Seo China, Chinese Internet, Asian Humor, China Humor, Humor, China web 2.0, Asia, Intercultural Issues, The Internet, 中国, In the news, China Business, China SEO

Festival de año nuevo in Guangzhou… (3)

Guangzhou

I have belonged to a Guangzhou expat group on Facebook for some time. It has kept me abreast of new happenings, restaurants and cultural events. though I rarely attend activities: they usually are hosted in clubs where talk is difficult and drinking, with intermittent dancing, is the activity of choice. Too, we dinosaurs from the days of bell-bottoms and idealism have generally been been replaced by the fashionably ambitious and youth-centric; so, it is tough on we professors who age externally, but remain youthful by association. I often find I don’t have lot in common socially with my contemporaries who are not,as I am, witness to ongoing cultural changes and they are more concerned about the price of their medication than the newest application on Twitter. And while I am grousing: I find that too many of the newer arrivals, old and young, are often disgruntled and have half of their clothes packed or half unpacked with plans for a midnight run should the culture get anymore overwhelming. And it is hard to find a good cheeses to go with their familiar whines…

Last evening I headed for a Mexican Fiesta (a $7.00 USD all-you-can-eat Buffet and no party favors) to meet some 30-odd people whose primary connection c was a chance meet-up created on Facebook by a GZ resident. What a testament to social networking, aye?

To my surprise there was not teacher (Isn’t every laowai in China an English teacher?) in the bunch and virtually everyone worked for a foreign company– most for emerging or established IT firms. I met the 30 year old CEO and founder of a German software development firm (who knew this blog–so, he has to be a good guy, right?), a marketer for a Japanese interactive ad agency, another marketing professional from an on-line game company, sourcing agents, a chocalateer and an on-line travel agent among others. What a geekish joy it was to actually talk in English to people loving their jobs, this city and who were bullish about Guangzhou being “the place to be for IT” in the future. I have been shouting that for two years and the voice back this time was not an echo…

One surprise: a Chinese student, of two years ago was in attendance. She quickly had the group eyeing me with suspicion as she told them how strict I had been as a teacher, that is until she revealed that her fear stemmed from my insistence she arrive on time for lessons and turn off her cell phone during class. I went from Lector to lamb in the squint of an eye and then told her, in gentle professorial tones that it was good to see her face for a change not distorted by the glow of an incoming text message.

I went home, watched Hillary Clinton on Letterman, and mused on how America and Guangzhou may be in for great change.

Feliz Año Nuevo!

Posted 6 February, 2008 in Guangzhou, Chinese Internet, The Internet, Chinese New Year, Chinese Media, 中文, Faceboook, Education in China, China Expat, American Professor in China, Chinese Festivals, Guangzhou China, Intercultural Issues, China Expats, Asia, Asian Humor, Teaching in China, China Business, 中国, Personal Notes, Confucius Slept Here, China Humor

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