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Archive for the 'Chinese Media' Category

NEW TRENDS IN DIGITAL PR WORKSHOP

Friday, May 2nd, 2008 Author: admin

New Strategies in Digital PR

DIGITAL medIA

CultureFish Media’s CEO Lonnie Hodge and and Sam Flemming, founder of CIC, China’s first Internet Word of Mouth research and consulting firm, are the featured speakers at the New Trends in Digital Media Conference in Shenzhen, China. Topics to be discussed include: Benefits of Online News Releases, Myths and Realities of Digitization, Trends in Digital Online Ads, applications of Internet word of Mouth and Online Reputation Management methods. The event will give attendees a competitive advantage over the competition by revealing information needed to catapult a company, event, brand or website to top positions in search engines world-wide.

The conference is part of a trio of charity events designed to entertain and inform while raising money for important charities. The three events include a golf tournament, a concert with Virgin records star Che’Nelle and the Digital Workshop.

Veteran and apprentice PR, Advertising, Online Reputation Management and SEO and SEM specialist will equally benefit from the half-day seminar to be held at the famed Mission Hills Resort. Known for being the world’s largest championship golf complex Mission Hills is also a 5-star conference facility.

All proceeds from the workshop benefit two literacy projects: The Library Project in China which builds facilities in rural villages and orphanages and the Reading Tub which supports opportunities for under-privileged youth in America.

Cost for the workshop is $200 USD and covers lunch and dinner at the resort. All attendees can bring their families and discounted rates up to 50% for rooms and activities will apply.

To register for the events simply pay online at the Dream Bash: http://dreambash.eventbrite.com

The workshop is sponsored by Digital PR and Marketing Specialists CultureFish Media.

—You may also attend ONLINE. The workshop begins at 1:00 PM China Time

Created by The Greatest Living American


Boomtown Beijing

Friday, April 18th, 2008 Author: The Professor

My friend Siok Siok Tan is the multi-lingual marvel who, during her tenure with Discovery Channel, racked up a dozen Asian TV Awards as a documentary film director, and producer.

Her latest work, done in concert with students from classes she taught at the Beijing film Academy, is a fascinating pastiche of people obliquely impacted by the economic, political and athletic rush for gold in the 2008 Games.

Siok Siok renders her perspective on the games by examining the lives of Beijingers, so far from the torch run, that neither the western or Chinese media would even bother to distort or propagandize them. But, the stories, some that will move you to tears and others to great amusement, are emblematic of how deeply the allegiance to the success of the Chinese Olympic movement has permeated the collective conscience of a country.

Boomtown Beijing has everything and nothing to tell you about why 200,000 netizens on Baidu and the CEO of Sohu.com, Zhang Chaoyang, are calling for a boycott of Carrefour (France’s Great Wallmart) in response to western reactions to the torch run: It is a less about nationalism than it is about a new-found sense of international belonging, national pride and individual dreams of being able to even a small difference in a fast changing China. It is not a political statement. It is an authentic, objective and heartfelt look at a Beijing ad its citizens that few foreigners will ever see. Tan is one of the few film makers with the cultural savvy to ine and polish these rare human gems.

Boomtown Beijing is showing in cities world-wide and the proceeds are being donated to the Library Project. The next screening is in Beijing. The details from the FacebookFacebook group here:

The Film:

TThe 2008 Olympics Games is China’s debutante ball on the world stage. “ Faster. Higher. Stronger” — the preparation for the Games has turned Beijing into a hot spot of frenzied growth. A 11 year old boy wants to beat the odds to become an Olympics torch-bearer. A road sweeper dreams of staging his own mass Olympics countdown performance. An aging blind athlete makes one last stab at a Paralympics medal before he retires from sports. Together, their stories and scenes of everyday life in the city give a snapshot of Beijing the summer before the big games come to town. Running Time: 70 minutes
Language: Chinese with English subtitles

The Director:

Tan Siok Siok has built a career as an executive producer of international documentaries focusing on the China region. Her executive producer credits include award-winning shows for Discovery Channel and Discovery Travel and Living. Boomtown Beijing is her first independent film. She directed the film with the assistance of her studets while she was a visiting lecturer at the Beijing Film Academy

Tickets:
Pre-Sale: RMB 85 (before Saturday April 19th) Contact: mark at dembitz.com
At the Door: RMB 100
Included in Pre-Sale (1) Beverage with Ticket


What the Shrek?!: Animation in China

Wednesday, April 16th, 2008 Author: The Professor

Shrek in China Meet some of the world’s best animation industry experts–like the co-director of Shrek– and a ‘who’s who’ of the China animation industry in historic and beautiful Suzhou, one of China’s most beautiful Canal Cities.
TV, film, education and training, games, mobile, advertising, and online animation will be featured at the workshop/conference. Animation, fast becoming one of the strongest youth market categories in digital media, is something everyone involved in Internet Web 2.0 should know more about.

X|Media|Lab in Suzhou has been concentrating on a “wealth of animation” and has brought together a stellar range of animation experts from all over the world:

The Keynote Conference Day focuses on four themes: Animation Industry Development; International Business Opportunities; Quality Assurance and Management; and Technologies and Skills.

The Business Matching Forum focuses on participants. There will be an opportunity to meet up with animation industry experts, directly discuss your own animation ideas, and network yourself right into the heart of the animation industry, and explore business matching and partnerships with the other international participants at the Lab.

International participants include:

  • Raman Hui - Guest of Honour - Co-Director Shrek the Third (Hong Kong, San Francisco)
  • Michael Johnson - Moving Pictures Group Lead, Pixar Animation Studios (San Francisco)
  • Duncan Brinsmead - Principal Scientist, Autodesk (Maya Software)
  • Suresh Seetharaman - Founder and President, Virgin Comics and Virgin Animation
  • Sue Erokan - Supervisor, Character Animation, Dreamworks
  • Dan Scott - Head of Global Production, Nokia Games
  • Masakazu Kubo - Executive Producer, Pokemon Film and TV Series (Tokyo)
  • Xavier Nicholas - Managing Director, Lucasfilm Animation Singapore
  • Heather Kenyon - formerly Director of Development, Original Animation at Cartoon Network
  • Dale Herigstad - 5-time Emmy Award Winner, Schematic (LA)
  • Nickson Fong - Founder, Egg Story (Singapore)
  • Paul Steed - Founder, Exigent Studios (Los Angeles)
  • Madhavan - Founder, Crest Animation (India)
  • Michael Stevens - Board Member, Park Road Post (Wellington)
  • Tatiana Kober - Founder, Bejuba Studios (LA and Toronto)
  • Anand Gurnani - Founder, Animation ‘Xpress (India)
  • Tim Brooke-Hunt - Head of Children’s TV, Australian Broadcasting Corporation (Sydney)
  • Alan Lindsay - CEO, Vue DC Group (Perth)

China participants include a ‘who’s who’ of the China animation industry including: the Dean of Animation, Beijing Film Academy; President, Great Dreams Cartoon Group; Executive Deputy Secretary General of China Animation Association, and Head of Digital Media Technologies, Beijing Institute of Technology; Executive Vice President of China Animation Association; Deputy Director of Digital Animation Creation R&D Centre, China Art Academy; Secretary General of Mobile Animation Industry Association; CEO of China Animation Association; Managing Partner of China Renaissance; the Vice President of ID Tech Ventures; and many others.

XML Suzhou will be the perfect place to make contact with some the best animation people from all over the world – whether you are interested in creative development, best practices, or business opportunities internationally or in China.

Suzhou is one of China’s animation centers of excellence, about 90 minutes north of Shanghai - and it exemplifies the “New China”: hundreds of huge new buildings springing up out of the ground, great vitality, and a commitment to developing the digital media industries.

Marketing partners the The China Business Network and International Online Reputation Management and Search Engine Marketing Agency Culturefish Media have a sign-up link here: Animation Workshop

从创意到财富——2008XML苏州动漫产业大会

5月8日-10日|苏州

结识四海精英,给你最好的融资拓展和国际市场方案!

★    业界巨星阵容

★    全新咨询模式

★    黄金人脉拓展

全球顶尖的动漫行业精英首次云集中国苏州, 从商业模式、创意研发、生产管理、国际合作等各个角度为动漫公司提供咨询服务和发展机会。

18位国际顾问嘉宾包括《怪物史莱克3》导演Raman Hui, 皮克斯工作室电影部 负责人Michael B. Johnson, Autodesk(Maya软件)首席科学家Duncan Brinsmead, 维基漫画与维基动画 创始人兼总裁Suresh Seetharaman, 梦工厂角色动画 总监Sue Erokan等。更多名单详见www.xmedialab.com.cn。

9位国内顾问嘉宾包括香港万宽数码有限公司总经理黄宏显, 宏梦(上海)卡通实业有限公司首席执行官/宏梦卡通集团首席运营官王敬, 哥伦比亚广播CBS户外传媒(中国)有限公司合伙人刘均海 ,水晶石影视动画科技有限公司副总裁陈明等。更多名单详见www.xmedialab.com.cn。

从创意到财富——2008XML苏州动漫产业大会包括向所有动漫行业专业人士开放的一天专业论坛,以及接下来的两天封闭式实验室环节。

业界公司在XML精心设计的结构中有充分的机会和主动权结识任何感兴趣的嘉宾,展示自己的项目和团队,并获得他们的私人建议和业务支持。这种XML为业界公司提供的机会在全球动漫会展中都绝无仅有。

跨媒体实验室(X|Media|Lab)是一个享誉全球的数字媒体智囊团与创意峰会,专注于正在崛起的数字媒体市场的行业发展服务。

跨媒体实验室承诺所有的参会公司将获得:

1、    项目发展: 获得帮助以实现自己的项目创意。
2、    专业发展: 通过与全球范围内最好的从业者一起工作,丰富专业知识,提
升专业技能
3、    高价值的国际人脉网络:获得无可挑剔的全球专业朋友圈

跨媒体实验室致力于通过分享借鉴全球最好的动漫专家的知识和经验,协助打造成功的国产品牌。

更多资讯详见 www.xmedialab.com.cn .
如希望采访请联系: 袁培丽+ 86 139 1169 4727


The Dream Bash

Wednesday, April 16th, 2008 Author: The Professor

CultureFish Media will host a one-day trio of charity events
Here are five ways to help the event out:

Come to the tournament and shot for one million dollars (HKD)!!
Come to the digital workshop.
Come to the night event bash with Che’nelle.
designed to raise awareness and generate funds for the China Dreamblogue and its associated charities. The three events (YOU CAN COME TO ONE OR ALL!)include:

1. A One in a Million Charity Golf Tournament,

2. The China Digital Media Workshop,

3. The China Dreambash featuring international hit singer and Capitol records artist Che’nelle.
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TICKETS HERE!

Golf, Digitize, and Bash for Charity and shoot for $1,000,000(HKD) in our One in a Million Charity Daytime Golf Tournament:

The China Dreamblogue is the Corporate Social Responsibility (CSR) arm of CultureFish Media which seeks to create positive information about China and support educational opportunities for Chinese students.

At the fundraising tournament, which includes a one million dollar (HKD!) hole-in-one competition, the China Dreamblogue tournament will include:

  • Tournament moderator: PGA pro golfer and 6-time long drive champion Paul Surniak
  • A hole-in-one competition in which everyone can participate for one million dollars (HKD!)
  • A cool morning tee off time
  • Best ball tournament with a four-man team
  • Straggler pairing—if you come alone, we’ll place you with a team
  • A long drive competition
  • The tournament includes caddy, cart, balls, 18 holes, and a shot at one million dollars (HKD!)

PRIZES:

  • Grand Prize: 2-person trip to Hainan Island for a weekend golf tour package at famed Yaolong Bay and training from, and golfing with, PGA pro golfer Paul Surniak.
  • There wil be an awards Ceremony and Dinner banquet following tournament including sponsor give-aways .
  • There is also a 50% discount rate on all luxury rooms if attendees stay overnight or thru the weekend and daytime Discounted Events for non-golfers include spa treatment, saunas, kite flying, pool facilities and massage.

BUS SERVICE FROM GUANGZHOU WILL BE AVAILABLE!!

China Digital Media Workshop:

This half-day workshop will include information on digitization of press releases for professionals who work in SEO, SEM, online and traditional advertising, PR, new media, social networking, blogging, and other Internet-related businesses in China.

Topics and special features include: Myths, realities and benefits of online press releases and PR, trends in digital online ads, current trends in IWOM, reputation management: emerging trends and existing patterns

All speakers lined-up are experts in their respective fields. The awards ceremony and post-tournament banquet open to all conference participants

China Dreambash:

Capitol Records recording artist and international star Che’nelle will perform live.mYou can dance and party until you drop! 2 free drinks and discounts throughout the night with paid admission.
Discount room rates (1/2 PRICE!) will be available for workshop and tourney attendees and those who party hard.

The day of educationa and enjoyment is designed to raise awareness and generate funds for the China Dreamblogue and its associated charities. The three events (YOU CAN COME TO ONE OR ALL!)include:

1. A One in a Million Charity Golf Tournament,

2. The China Digital Media Workshop,

3. The China Dreambash featuring international hit singer and Capitol records artist Che’nelle.

TICKETS HERE!

Golf, Digitize, and Bash for Charity and shoot for $1,000,000(HKD) in our One in a Million Charity Daytime Golf Tournament:

The China Dreamblogue is the Corporate Social Responsibility (CSR) arm of CultureFish Media which seeks to create positive information about China and support educational opportunities for Chinese students.

At the fundraising tournament, which includes a one million dollar (HKD!) hole-in-one competition, the China Dreamblogue tournament will include:

  • Tournament moderator: PGA pro golfer and 6-time long drive champion Paul Surniak
  • A hole-in-one competition in which everyone can participate for one million dollars (HKD!)
  • A cool morning tee off time
  • Best ball tournament with a four-man team
  • Straggler pairing—if you come alone, we’ll place you with a team
  • A long drive competition
  • The tournament includes caddy, cart, balls, 18 holes, and a shot at one million dollars (HKD!)

PRIZES:

  • Grand Prize: 2-person trip to Hainan Island for a weekend golf tour package at famed Yaolong Bay and training from, and golfing with, PGA pro golfer Paul Surniak.
  • There wil be an awards Ceremony and Dinner banquet following tournament including sponsor give-aways .
  • There is also a 50% discount rate on all luxury rooms if attendees stay overnight or thru the weekend and daytime Discounted Events for non-golfers include spa treatment, saunas, kite flying, pool facilities and massage.

BUS SERVICE FROM GUANGZHOU WILL BE AVAILABLE!!

China Digital Media Workshop:

This half-day workshop will include information on digitization of press releases for professionals who work in SEO, SEM, online and traditional advertising, PR, new media, social networking, blogging, and other Internet-related businesses in China.

Topics and special features include: Myths, realities and benefits of online press releases and PR, trends in digital online ads, current trends in IWOM, reputation management: emerging trends and existing patterns

All speakers lined-up are experts in their respective fields. The awards ceremony and post-tournament banquet open to all conference participants

China Dreambash:

Capitol Records recording artist and international star Che’nelle will perform live.mYou can dance and party until you drop! 2 free drinks and discounts throughout the night with paid admission.
Discount room rates (1/2 PRICE!) will be available for workshop and tourney attendees and those who party hard.

Offer support as a sponsor.

Can’t come? Still want to be involved? Donate 100 Yuan and someone will shoot for you for the million!!

Just sign up at CFM and we will send details on how to participate from afar…

PRICE LIST:

Tourney (Caddy, Cart, Party, Lunch, Dinner and Million Dollar Shot) 2,500 RMB

Digital Workshop: 1000 RMB (includes lunch) for those in tourney or with sponsor agency (2000 for non-sponsored)

PARTY: 300 RMB Includes two drinks

Million Dollar Hole In One Shot Only: 100 RMB

Dinner–All You Can Eat Gourmet Buffet: 330 RMBChina Golf

TICKETS HERE!

Chenelle Poster