Baidu Basics…. (6)
I was reading an article that merely posed the question: “Can Google Gain Ground on Baidu?”
The benign and oft asked question then regressed into odd xenophobic commentary and a recanting of long traveled urban myths about the world’s #3 search engine Baidu (百度)…
Some of the feedback:
“I heard china were banning US based search engines (yahoo,msn,ask,google) in a politically driven move.”
–I think we should ban bad grammar in post-based nonsense. No, Google (New Motto: “Do a Little Evil“), Yahoo! and the others voluntarily censor themselves in pursuit of the almighty Yuan.
“Baidu’s PPC management tool is far less advanced than that of Google. However, they simply dominate the Chinese market. It would probably change as search marketing industry matures in China.”
–Another English major heard from….Actually, Baidu has a number of tools and programs that I prefer over Google. They can, and will, work side-by-side with companies to ensure maximum exposure. They are now opening up API access to distributors and analytics firms to ensure the best ROI.
“Baidu has only page rank of 7 i think the chinese just dont feel home in google. you forgot to mention google have a local version in china called SOSO.
“another factor is in china end users cannot manage their adwords account only by special adwords brokers appointed by google if every chinese would have made one link for me i was happy man ”
–The above mentioned blog has a diverse, albeit moderately literate, readership. First (or is it “firstly” Des?), Google ranks sites in countries relative to each other. Were Baidu in America it would likely be an 8-9. Anyway, Baidu’s Page rank (capital ‘P” ’cause it is named for the inventor, not the function) is not likely to affect its keywords in western searches. Secondly, SOSO (搜搜) belongs to the “QQ” people at Tencent (note: 搜，which in Mandarin sounds like the English word “so,” means “search” in Chinese). Thirdly, i too was happy if every one of the 230 million users in China would made one link for me.
“Surely google will deserves a position wherever it may be…”
–Insert your own punch line here______.
“You shouldn’t take Baidu’s dominance at full face value, remember that the Chinese government essentially turned google off a couple of years ago and redirected all traffic to baidu. In fact, on a recent visit to China a good friend of mine found it’s still happening intermittently. Not that he minds the free movie and mp3 downloads…”
–1. There is no Google master switch in president Hu’s office. 2. My friend thinks he gets lottery numbers from re-runs of It’s a Wonderful Life. 3. Baidu (百度) is now pursuing contracts with artists and companies and even branding legitimate mp3 players for musicians and advertisers. The Chinese invented noodles and fireworks and may have discovered America, but they did not come up with bit torrent. 4. Current data shows Baidu’s market share in China to be at about 60%. Baidu says that the 60% figure may be accurate for total searches done through a China-based portal, but Baidu claims a 70-75% share for queries originating from in-country. Google is running a distant second and Alibaba is limping in at 3rd. Tencent’s SOSO is an also ran…
“baidu is targetting Only China , but Googole is targetting all the world , so google will have all the previleges to be the n 1 in the world”
–Baidu, in a questionable moment of marketing sanity, just launched a Japanese search engine. “Googole” may be targeting the world, but it is missing the bullseye and shooting itself in the foot in Korea (ever heard of Naver?), China, Russia (Yandex) and other markets. In the David and Goliath wars, my money is on David with his home-field advantage.
Any savvy marketer, blogger or SEO provider needs to understand the mechanics of regional search. For starters:
- Use properly translated keywords in your tags and text. Baidu and Google.cn are more likely to pick you up.
- Submit your URL to Baidu at: http://www.baidu.com/search/url_submit.html
- Be wary of foreign based SEO players outside of China that do not have an on-the-ground presence in country, or purport to know the market while telling you things like, “Simplified Chinese will be sufficient to serve all markets.” A good SEO will optimize for the various ethnic groups and service or product targets you choose. China has 56 ethnic groups and a minimum of 6 distinct markets that can require special understanding and consideration.
- Get an authorized Baidu agent to place any ads for you. Do not buy from any company that claims Baidu has a set-up service fee. Ask for a copy of their contract with Baidu and access to your own control panel, even though it will be in Chinese.
A special Baidu Basics seminar will be held on-line March 6th and is free. Click on the banner above and head for the contact page and drop us a note. We will try and save you a spot and email you information. Whether you are a blogger, businessman, or SEO provider, there will be information on how you can successfully interface with Baidu on behalf of your clients.
Posted 3 February, 2008 in UK SEO EXPERT, SEO China Expert, 中文, Korea, Tencent, QQ, Yandex, Soso, seo expert services guangzhou china, alibaba.com, Chinese Media, Search Engine Marketing, Intercultural Issues, Asia, China Humor, China web 2.0, China Business, 中国, Seach engine Optimization, SEM, SEO, Chinese Internet, China SEO
China: The Balance Sheet…. (0)
China: The Balance Sheet differs from most other books we have been reading in preparation for our 22 province journey across China for charity and understanding. China guides to business or living become obsolete almost before they are published. And most of the “expert” commentary on China gives the reader intellectual whiplash: The data contained in strategy texts is often conflicting or out-dated. To offset that problem, this text offers online resources for continuing information and is a testament both to the wisdom and commitment of the authors.
China: The Balance Sheet isn’t so much a book as it is a project that yielded enough information for a book. It is a collection of work, information, and analyses collected by the Institute for International Economics and the Center for Strategic and International Studies, and The Balance Sheet is rife with diverse demographics, like statistics about China’s graying population, as well as an informed political discussion on the Middle Kingdom’s long, curious relationship with Russia. Yes, its such dry reading that we carried an Internet canteen–interspersing the book with irreverent spoofs from Sinocidal to keep from humor dehydration–but every sentence, to drag out a metaphor, is an informational oasis for a Sinophile.
One of the more engaging elements of this book is its ability to maintain a separation from the standard strains of China fever: while the book delivers competent, clear information about mainland China, it avoids over-generalizations and makes clear the plurality and multiplicity of a country with 56 distinct ethnic groups, 200 spoken languages, and size enough to make Europe jealous. As Lucien Pye of foreignaffairs.org says of the book: “The main thrust of the analysis is that diversity has replaced the monolithic system that Mao Zedong created. There are, therefore, many Chinas — rural and urban, wealthy and poor, educated and illiterate, international and isolated.” And yes, seemingly benign statements like that one make it unavailable on the mainland, but censors should tale a second look as it is careful to avoid the paranoia about China’s growth that pervades Western news and doesn’t issue dark proclamations about China’s fearsome rise or apocalyptic fall. The book holds to tenets set forth in early pages: “Because we believe that constructive US policies toward China must rest, first and foremost, on a firm factual and analytical footing, this study’s primary purpose is to provide comprehensive, balanced, and accurate information on all key aspects of China’s own development and its implications for other nations.”
Will the Balance Sheet help you understand business culture in China and learn the secrets of guanxi, face, or how to hold your chopsticks at just the right angle to impress the Chinese delegation leader? No. Will the book arm you with a clear understanding of the economic, political, and demographic realities facing China now? Yes. You can find an overview and preview of the first chapter of the book here and a collection of 2007 published addendum’s here.
This ranks high on our list of must-read texts along with Harold Chee’s Myths.
By David DeGeest with Lonnie B. Hodge
Posted 27 July, 2007 in Internet marketing China, Guangzhou, Chinese Medicine, Travel in China, Chinese Internet, The Internet, The Great Firewall, Foshan China, Chinese New Year, India, China Book Reviews, Chinese Media, China Business Consultant, China Expat, Shanghai, china books, Hainan Island, Chinese Education, Korea, Chinese Proverbs, Human Rights, 中文, Wholesale Electronics China, Wholesale Products China, China Expats, Intercultural Issues, Expats, Teaching in China, Japan, Asia, Hong Kong, Macau, Book Reviews, Asian Women, China Editorials, China Business, 中国, Guangzhou China, The Great Wall, Chinese Festivals, In the news, Tibet, China Olympics, Weird China, Confucius Slept Here, China web 2.0
When you drink water remember the source… (7)
A few years ago my Korean Taekwondo master, with another American and his very young Korean teacher in the room, spoke to me in perfect Japanese. He proceeded to tell me that I should be wary as there was conflict between the two men. Then he winked and told me, again in Japanese, not to reveal the extent of his linguistic skills to anyone else. He had known for years prior to this day that I was fluent in Japanese, but had remained silent.
A day or two after his disclosure I asked him why he had kept it such a secret. He explained to me that to speak Japanese was to call to mind the days of his youth and the Japanese occupation of Korea. He had been forced to abandon his family identity by taking a Japanese name, forbidden to study Korean martial arts, and was witness to the arrogance and brutality of the Imperial army. I guessed his motive in revealing his secret to me came out of the then daily news on the continued Sino-Japanese-Korean animosities at that time: This was the oblique way a proud, accomplished man could release some long-held pain.
It was not long after our talk that he and another icon in Taekwondo encountered a man in an elevator in a Seoul hotel. The man asked, in his native Japanese, if they were also from Japan. The two men, ordinarily gentle and soft-spoken, emerged from the elevator while the visiting businessman remained aboard, having been rendered unconscious.
And only a week after the elevator event, Korea demolished an extraordinarily beautiful building in Seoul that had been erected during the occupation by the Imperial army. The Koreans did not just tear it down: they smashed each brick individually. The enormous collective pain of a nation had bled into every emotionally permeable membrane.
Japan has made half-hearted attempts to heal a divided Pacific rim community that still views Japan as unrepentant and inexorably tied to its militaristic past. Haruki Wada’s Asian Women’s Fund for comfort women, sexually used and abused by Japanese soldiers, is one of Tokyo’s most telling gestures.
The fund basically was meant to give the appearance of an apology without angering a large segment of Japan that viewed restitution as a loss of national face; hence, disgraceful.
fund did do some good for a fraction of the tens of thousands affected. A few hundred women from Taiwan, the Philippines and elsewhere received about $16,000 US Dollars from the fund (not the government) and a personal (not official) apology from the Japanese Prime Minister. Chinese women in the mainland received nothing as Beijing refused to set up an official authentication system for the victims. Other money from a relatively tiny fund went to hospital bills, retirement homes and medical facilities that benefited some women.
The latest round of reconciliation talks between Beijing and Tokyo are bound to evoke old memories for many in Korea, China, Taiwan and the Phillipines again. And forgiveness is unlikely to be forthcoming as long as the guilty party is still asking others to apologize or intervene on its behalf.
Beijing has been using water analogies throughout this process: China has called for the melting of ice and building a bridge over a sea of peace between the two countries. But, I doubt there will be much water flowing under non-existent metaphorical bridges until the leadership of Japan claims ownership for a destructive past, corrects false and state sponsored historical teachings, and begins tending to the living souls of its neighbors instead of conjuring the spirits of atrocity via visits to Yasukuni Shrine.
A Chinese Proverb: 饮水思源 (When you drink water remember the source)