What the Shrek?!: Animation in China (2)
Meet some of the world’s best animation industry experts–like the co-director of Shrek– and a ‘who’s who’ of the China animation industry in historic and beautiful Suzhou, one of China’s most beautiful Canal Cities.
TV, film, education and training, games, mobile, advertising, and online animation will be featured at the workshop/conference. Animation, fast becoming one of the strongest youth market categories in digital media, is something everyone involved in Internet Web 2.0 should know more about.
X|Media|Lab in Suzhou has been concentrating on a “wealth of animation” and has brought together a stellar range of animation experts from all over the world:
The Keynote Conference Day focuses on four themes: Animation Industry Development; International Business Opportunities; Quality Assurance and Management; and Technologies and Skills.
The Business Matching Forum focuses on participants. There will be an opportunity to meet up with animation industry experts, directly discuss your own animation ideas, and network yourself right into the heart of the animation industry, and explore business matching and partnerships with the other international participants at the Lab.
International participants include:
- Raman Hui - Guest of Honour - Co-Director “ Shrek the Third ” (Hong Kong, San Francisco)
- Michael Johnson - Moving Pictures Group Lead, Pixar Animation Studios (San Francisco)
- Duncan Brinsmead - Principal Scientist, Autodesk (Maya Software)
- Suresh Seetharaman - Founder and President, Virgin Comics and Virgin Animation
- Sue Erokan - Supervisor, Character Animation, Dreamworks
- Dan Scott - Head of Global Production, Nokia Games
- Masakazu Kubo - Executive Producer, Pokemon Film and TV Series (Tokyo)
- Xavier Nicholas - Managing Director, Lucasfilm Animation Singapore
- Heather Kenyon - formerly Director of Development, Original Animation at Cartoon Network
- Dale Herigstad - 5-time Emmy Award Winner, Schematic (LA)
- Nickson Fong - Founder, Egg Story (Singapore)
- Paul Steed - Founder, Exigent Studios (Los Angeles)
- Madhavan - Founder, Crest Animation (India)
- Michael Stevens - Board Member, Park Road Post (Wellington)
- Tatiana Kober - Founder, Bejuba Studios (LA and Toronto)
- Anand Gurnani - Founder, Animation ‘Xpress (India)
- Tim Brooke-Hunt - Head of Children’s TV, Australian Broadcasting Corporation (Sydney)
- Alan Lindsay - CEO, Vue DC Group (Perth)
China participants include a ‘who’s who’ of the China animation industry including: the Dean of Animation, Beijing Film Academy; President, Great Dreams Cartoon Group; Executive Deputy Secretary General of China Animation Association, and Head of Digital Media Technologies, Beijing Institute of Technology; Executive Vice President of China Animation Association; Deputy Director of Digital Animation Creation R&D Centre, China Art Academy; Secretary General of Mobile Animation Industry Association; CEO of China Animation Association; Managing Partner of China Renaissance; the Vice President of ID Tech Ventures; and many others.
XML Suzhou will be the perfect place to make contact with some the best animation people from all over the world – whether you are interested in creative development, best practices, or business opportunities internationally or in China.
Suzhou is one of China’s animation centers of excellence, about 90 minutes north of Shanghai - and it exemplifies the “New China”: hundreds of huge new buildings springing up out of the ground, great vitality, and a commitment to developing the digital media industries.
Marketing partners the The China Business Network and International Online Reputation Management and Search Engine Marketing Agency Culturefish Media have a sign-up link here: Animation Workshop
从创意到财富——2008XML苏州动漫产业大会
5月8日-10日|苏州
结识四海精英，给你最好的融资拓展和国际市场方案！
★ 业界巨星阵容
★ 全新咨询模式
★ 黄金人脉拓展
全球顶尖的动漫行业精英首次云集中国苏州, 从商业模式、创意研发、生产管理、国际合作等各个角度为动漫公司提供咨询服务和发展机会。
18位国际顾问嘉宾包括《怪物史莱克3》导演Raman Hui, 皮克斯工作室电影部 负责人Michael B. Johnson, Autodesk（Maya软件）首席科学家Duncan Brinsmead, 维基漫画与维基动画 创始人兼总裁Suresh Seetharaman, 梦工厂角色动画 总监Sue Erokan等。更多名单详见www.xmedialab.com.cn。
9位国内顾问嘉宾包括香港万宽数码有限公司总经理黄宏显, 宏梦（上海）卡通实业有限公司首席执行官/宏梦卡通集团首席运营官王敬, 哥伦比亚广播CBS户外传媒（中国）有限公司合伙人刘均海 ,水晶石影视动画科技有限公司副总裁陈明等。更多名单详见www.xmedialab.com.cn。
从创意到财富——2008XML苏州动漫产业大会包括向所有动漫行业专业人士开放的一天专业论坛，以及接下来的两天封闭式实验室环节。
业界公司在XML精心设计的结构中有充分的机会和主动权结识任何感兴趣的嘉宾，展示自己的项目和团队，并获得他们的私人建议和业务支持。这种XML为业界公司提供的机会在全球动漫会展中都绝无仅有。
跨媒体实验室（X|Media|Lab）是一个享誉全球的数字媒体智囊团与创意峰会，专注于正在崛起的数字媒体市场的行业发展服务。
跨媒体实验室承诺所有的参会公司将获得：
1、 项目发展： 获得帮助以实现自己的项目创意。
2、 专业发展： 通过与全球范围内最好的从业者一起工作，丰富专业知识，提
升专业技能
3、 高价值的国际人脉网络：获得无可挑剔的全球专业朋友圈
跨媒体实验室致力于通过分享借鉴全球最好的动漫专家的知识和经验，协助打造成功的国产品牌。
更多资讯详见 www.xmedialab.com.cn .
如希望采访请联系： 袁培丽+ 86 139 1169 4727
Posted 16 April, 2008 in Reputation Management, Chinese Media, SEM, Online Digital Marketing, Online Advertising, Suzhou China, Animation, SEO, Internet marketing China, China Business, China Cartoons, 中国, Censorship, Chinese Internet, The Internet, China SEO
Brand and Reputation Management in China (5)
I have been thinking a lot about brand and reputation management (Yes, really!) in light of events in China over the last few weeks that I addressed in an earlier Onemanbandwidth post. Companies in the west tend to overlook reputation management unless there is a crisis and then it can be incredibly costly and I guarantee time will stand still during the repair.
It is especially hard on a multinational brand when negative publicity threatens them in a foreign country, like China. Suddenly every available bi-lingual marketer, search engine optimization specialist and online digital maketing company is called on to rebuild an image. A company should not have to ask, “Can we rebound from this?” Stock prices, and jobs will depend on the outcome.
Companies like CIC, the Internet Word of Mouth Research Company in Shanghai are called, after the fact, to assess damages and recommend strategies for leveling the Internet playing field again. If a brand’s good name is threatened a company should use (to exploit the metaphor) every play in the book to come from behind:
- Online Videos posted on popular Chinese video sites like Tudou and Youku and 56.com which may already be more popular here than Youtube.
For examples of success, look no further than the videos put out by Mattel and in America remember how Obama countered criticism of his pastor via Youtube and Facebook. - Buy Paid results in Chinese Search Engines. The first four search slots are for sale on Baidu and they have an incredible no-brainer tool I will mention later for branded terms and products. Partnering with Companies like Online Digital Marketing provider and Baidu partner Culture Fish Media, is a good idea. They will help you choose and translate, with help from CIC, the right keywords in the right local dialects. Armed with information and adwords they can then geographically target them for the right regions and toward the correct demographic profiles so you don’t waste advertising revenue with panic spending.
- SEO interface: Start looking again at keywords and language interface pages again. And be sure to hire a company in China that gets reputation management and IWOM.
- Because Bulletin boards (BBS) comments have such great authority in organic search results in China is is essental for a native team to continue to incorporate reputation monitoring as a regular business strategies. Ideally this is best done before a crisis.
Here are some facts compiled by the marketing pilgrim:
- 80% of adults are “very” or “somewhat” more likely to consider buying products recommended by real-world friends and family.
- 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found.
- 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information.
- 87% believe the CEO’s reputation is an important part of a company’s reputation.
- 90% of consumers trust recommendations from others.
- 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years.
- 100% of those reading this post have either a personal or corporate reputation to protect.
I would add that the stats for China, save the last one, are all higher. IWOM has far more impact here.
Some companies say full recovery from a PR trauma can take 4-41/2 years. That is a long time in the life of many stock portfolios. There is no need to get initial that situation in China in the first place. Baidu has a very inexpensive tool tailored for brands. It is called a power link:
Should your company have a trademarked name or branded service you can buy the entire first page of search results. On that page, a company can include up to 15 left-side links and a right hand display ad.
Think about that for a second: Owning your own page/keywords means a 100% click-through rate and 100% of the listings that are seen on the first page of results belong to you. It is the ultimate no-brainer for advertising.
Especially for a difficult to understand market like China it is important to begin SEM with a company, prior to an emergency, that can guide, nurture and maintain your online reputation.
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Note:
Culturefish Media is currently working and with ad agencies, SEO firms and Independent marketing consultants to tailor solutions for online digital advertising and reputation management in China. Inquiries about partnerships and services can be made here: Culturefish