NEW TRENDS IN DIGITAL PR WORKSHOP (0)
New Strategies in Digital PR
CultureFish Media’s CEO Lonnie Hodge and and Sam Flemming, founder of CIC, China’s first Internet Word of Mouth research and consulting firm, are the featured speakers at the New Trends in Digital Media Conference in Shenzhen, China. Topics to be discussed include: Benefits of Online News Releases, Myths and Realities of Digitization, Trends in Digital Online Ads, applications of Internet word of Mouth and Online Reputation Management methods. The event will give attendees a competitive advantage over the competition by revealing information needed to catapult a company, event, brand or website to top positions in search engines world-wide.
The conference is part of a trio of charity events designed to entertain and inform while raising money for important charities. The three events include a golf tournament, a concert with Virgin records star Che’Nelle and the Digital Workshop.
Veteran and apprentice PR, Advertising, Online Reputation Management and SEO and SEM specialist will equally benefit from the half-day seminar to be held at the famed Mission Hills Resort. Known for being the world’s largest championship golf complex Mission Hills is also a 5-star conference facility.
All proceeds from the workshop benefit two literacy projects: The Library Project in China which builds facilities in rural villages and orphanages and the Reading Tub which supports opportunities for under-privileged youth in America.
Cost for the workshop is $200 USD and covers lunch and dinner at the resort. All attendees can bring their families and discounted rates up to 50% for rooms and activities will apply.
To register for the events simply pay online at the Dream Bash: http://dreambash.eventbrite.com
The workshop is sponsored by Digital PR and Marketing Specialists CultureFish Media.
—You may also attend ONLINE. The workshop begins at 1:00 PM China Time
Posted 2 May, 2008 in Seach engine Optimization, Search Engine Marketing, SEM, SEO, Internet marketing China, Chinese Media, SEO China Expert, Online Advertising, Online Digital Marketing, seo expert services guangzhou china, China Business Consultant, Seo China, Chinese Internet, China web 2.0, China Consultants Directory, China Search Engine Marketing, Global SEO Services, China Editorials, China Cartoons, The Internet, China Web 2.0, 中国, China Business, China SEO
Brand and Reputation Management in China (5)
I have been thinking a lot about brand and reputation management (Yes, really!) in light of events in China over the last few weeks that I addressed in an earlier Onemanbandwidth post. Companies in the west tend to overlook reputation management unless there is a crisis and then it can be incredibly costly and I guarantee time will stand still during the repair.
It is especially hard on a multinational brand when negative publicity threatens them in a foreign country, like China. Suddenly every available bi-lingual marketer, search engine optimization specialist and online digital maketing company is called on to rebuild an image. A company should not have to ask, “Can we rebound from this?” Stock prices, and jobs will depend on the outcome.
Companies like CIC, the Internet Word of Mouth Research Company in Shanghai are called, after the fact, to assess damages and recommend strategies for leveling the Internet playing field again. If a brand’s good name is threatened a company should use (to exploit the metaphor) every play in the book to come from behind:
- Online Videos posted on popular Chinese video sites like Tudou and Youku and 56.com which may already be more popular here than Youtube.
For examples of success, look no further than the videos put out by Mattel and in America remember how Obama countered criticism of his pastor via Youtube and Facebook. - Buy Paid results in Chinese Search Engines. The first four search slots are for sale on Baidu and they have an incredible no-brainer tool I will mention later for branded terms and products. Partnering with Companies like Online Digital Marketing provider and Baidu partner Culture Fish Media, is a good idea. They will help you choose and translate, with help from CIC, the right keywords in the right local dialects. Armed with information and adwords they can then geographically target them for the right regions and toward the correct demographic profiles so you don’t waste advertising revenue with panic spending.
- SEO interface: Start looking again at keywords and language interface pages again. And be sure to hire a company in China that gets reputation management and IWOM.
- Because Bulletin boards (BBS) comments have such great authority in organic search results in China is is essental for a native team to continue to incorporate reputation monitoring as a regular business strategies. Ideally this is best done before a crisis.
Here are some facts compiled by the marketing pilgrim:
- 80% of adults are “very” or “somewhat” more likely to consider buying products recommended by real-world friends and family.
- 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found.
- 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information.
- 87% believe the CEO’s reputation is an important part of a company’s reputation.
- 90% of consumers trust recommendations from others.
- 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years.
- 100% of those reading this post have either a personal or corporate reputation to protect.
I would add that the stats for China, save the last one, are all higher. IWOM has far more impact here.
Some companies say full recovery from a PR trauma can take 4-41/2 years. That is a long time in the life of many stock portfolios. There is no need to get initial that situation in China in the first place. Baidu has a very inexpensive tool tailored for brands. It is called a power link:
Should your company have a trademarked name or branded service you can buy the entire first page of search results. On that page, a company can include up to 15 left-side links and a right hand display ad.
Think about that for a second: Owning your own page/keywords means a 100% click-through rate and 100% of the listings that are seen on the first page of results belong to you. It is the ultimate no-brainer for advertising.
Especially for a difficult to understand market like China it is important to begin SEM with a company, prior to an emergency, that can guide, nurture and maintain your online reputation.
—————–
Note:
Culturefish Media is currently working and with ad agencies, SEO firms and Independent marketing consultants to tailor solutions for online digital advertising and reputation management in China. Inquiries about partnerships and services can be made here: Culturefish
Posted 5 April, 2008 in China Business Consultant, SEO China Expert, 中文, Chinese Media, seo expert services guangzhou china, IWOM, Online Advertising, Online Digital Marketing, Reputation Management, Search Engine Marketing, Seach engine Optimization, The Internet, 中国, China Business, China web 2.0, Chinese Internet, Seo China, SEM, SEO, Internet marketing China, China SEO
Doing Business in China (4)
Doing Business in China Guide
Part 1
(whew!)
This is our latest series on doing business in China. In these posts, our advice will correspond to the thirty-six strategies designed by the ancient and great Song general and strategist Tan Daoji–that is, we predicate all this advice on never using the 36 strategies as a way to do business in China. We have bookshelves stacked full of expensive kindling labeled “how to do business in China” that we will later use to heat our house.
The first listed strategy is “Deceiving the Heavens to Cross the Sea,” or man tian guo hai(And no, it’s not a reference to a sea-going Dali clique). While the strategy typically involves deception and refers to an advisor who got the Emperor of the Tang Dynasty so drunk and engaged in feasting for three days that the ruler had no idea he was on a boat–akin to the Beijing guides who accompanied press on yesterday’s “Meet the Lamas” broadcast.
Instead of learning to deceive the heavens, your best bet to getting introduced to China is learning some Chinese. Among our billions of dollars of unread books, unopened CDs, and untouched lessons, here are some tools we actually used to learn the language and culture of China:
The Rosetta Stone: though sometimes maligned for its interface, we give props to the English-free interface of the program and its integration of reading of and listening to Chinese characters from the beginning.
FSI language courses: a full and free year’s worth of free Chinese language instruction. This is the stuff the diplomats used to use and despite that it is hands down a great free tool for helping people learn to pronounce and listen to standard Chinese.
Chinesepod: Have a random question about Chinese? Allergic to parsley? Unsure about a specific word for sports? Head for Chinesepod. With a vibrant community of online learners, free daily podcasts, and a great selection of different tools like flashcards and online lesson reviews, Chinesepod’s collective of learners deserves its rock-star status on the net.
Lost Laowai: As always, well crafted by Ryan; Canadian accent comes free of charge, aye.
Berlitz: The only “learn Chinese in 30 minutes!” that actually works.
The next step is to get some culture (God knows we could use a lot more):
Lost Laowai, offers up real-life experiences of expats in China. We are hoping for the reality show to displace “swin in China.”
The HaoHao Report, everyman’s aggregator with Digg-like China focused features.
Panda Passport: Everything about China cyberspace you wanted to know but were afraid you’d get busted for on an IP violation.
RConversation, the most harmonious blend of blogging and citizen journalism on the web.
CDT, all the news from China blocked in China.
ESWN, a blog that brings together news from the East and the West–not the best in its class, but rather a species by itself.
Global Voices: China. The World is Listening. Are you?
China Herald, all the news that fit for bandwidth.
Cal Poly MBA Trip, a blog from the MBA Program with no ballast to throw overboard.
Thomas Crampton, former correspondent for the International Hong Kong International Herald Tribune, Mr. Crampton shares on-the-ground and insider info about the latest web innovations and websphere happenings in Hong Kong and greater China.
Imagethief, named for his photography habits and not for any actual Interpol related activity, is the creator of such marvels as the Stupidvator. a blog to lightens the cargo of the China blogosphere.
China Rises: Journalist and great story teller Robert Johnson: The only chief corresponsdent in China with hand-written instructions and a GPS reporter locator given by Central Government for any coverage of Tibet the Olympics.
China Blog List: a comprehensive guide to the many blogs passing us in the night.
The Opposite End of China: Life’s a Riot, and this blog reports on it. Veteran journalist Manning is as good as it gets and still chooses to farm tomatoes along the silk road.
More to come…
Posted 28 March, 2008 in Charity in China, 中文, Podcasts China, Chinese Proverbs, Chinese Media, Search Engine Marketing, China Book Reviews, SEO China Expert, China Business Consultant, Book Review, 中国人口福利基金会, Cal Poly, 中原, China Law, China Expat, china books, Seach engine Optimization, SEM, Teaching in China, China Editorials, China Cartoons, Intercultural Issues, Top China Blogs List, China web 2.0, Book Reviews, China Business, Confucius Slept Here, Internet marketing China, SEO, Seo China, Chinese Internet, 中国, The Internet, China SEO
Am I Hot or Not: Google vs Baidu (8)
He talks about Google trying to conjure up a potion to put some lead in its seach engine pencil in China. He fails to mention that they also need a dose of virtual Viagara in Korea, Russia and Japan to name three more….
But he does go on to say he is relatively, almost certain that Google might possibly join up with a Chinese music site to probably offer songs from Universal Music (home of the Soon-To-Be-Elevator-Music Artist’s Alliance) and conceivably (rumor has it) SonyBMG and EMI. Oh yes, and Stephen says “Warner Music, is also believed to have expressed an interest.”
He goes on to assert that Baidu is an “upstart search engine” (founded in 1999–one year after Google) operating in a “culture of piracy” and that it built its business on piracy and is getting “a large portion of its traffic from users searching for illegal music.” In Stephen’s world 7% is large– and no, I won’t make the obvious joke. The 7% represents music searches he assumes to be illegal.
He finshes up his article by expressing his belief that a Google led “experiment with advertising-funded free music in China would be a significant break with the past.” He fails to note that EMI and Baidu already have a deal to live stream Chinese songs and they are working on more aliances with companies and artists.
No I don’t have a rose-colored display on my computer and I know how prevalent IP theft is in China both on and off of the net. But, I also know China is not alone, but they do make good headlines.
Search for Utorrent software–the program that allows you to crib virtually anything–and you will find that it is not de-indexed by Google nor are most of the sites that post anything stealable from movies to games. Isohunt.com a favorite site for world-wide free-downloaders, was hosted in the US until very recently. And I don’t think YouTube is going to be winning any award’s from the folks at Creative Commons. How many steps removed must you be before we eliminate you from the accomplice’s list?
Baidu is in China the country the west loves to hate: they will happily exploit China to make a buck as they demonize them in the press.
On a lighter note: I look at Google and Baidu this way: Who would I want to take to the prom? Baidu is the nerdy kid with the cheaper clothes (Google’s R&D budget exceeds a quarter’s worth of gross revenue for Baidu) while Google is always in the running for Court King or Queen. Baidu saves , Google spends. Google wears contacts and a night retainer, Baidu has hardware and emo glasses. Baidu returns my phone calls, Google’s dance card must be full….
I love the underdog, the laughing dance partner with two left feet and the kids that are never picked for dodgeball: bloggers with humility instead of journalists without borders.
Cast your vote for hot or not:
Posted 9 February, 2008 in Seach engine Optimization, SEM, SEO, Internet marketing China, Search Engine Marketing, Chinese Media, Baidu, china expert seo services guangzhou, SEO China Expert, 中文, Seo China, Chinese Internet, Asian Humor, China Humor, Humor, China web 2.0, Asia, Intercultural Issues, The Internet, 中国, In the news, China Business, China SEO
Baidu Basics…. (6)
I was reading an article that merely posed the question: “Can Google Gain Ground on Baidu?”
The benign and oft asked question then regressed into odd xenophobic commentary and a recanting of long traveled urban myths about the world’s #3 search engine Baidu (百度)…
Some of the feedback:
“I heard china were banning US based search engines (yahoo,msn,ask,google) in a politically driven move.”
–I think we should ban bad grammar in post-based nonsense. No, Google (New Motto: “Do a Little Evil“), Yahoo! and the others voluntarily censor themselves in pursuit of the almighty Yuan.
“Baidu’s PPC management tool is far less advanced than that of Google. However, they simply dominate the Chinese market. It would probably change as search marketing industry matures in China.”
–Another English major heard from….Actually, Baidu has a number of tools and programs that I prefer over Google. They can, and will, work side-by-side with companies to ensure maximum exposure. They are now opening up API access to distributors and analytics firms to ensure the best ROI.
“Baidu has only page rank of 7 i think the chinese just dont feel home in google. you forgot to mention google have a local version in china called SOSO.
“another factor is in china end users cannot manage their adwords account only by special adwords brokers appointed by google if every chinese would have made one link for me i was happy man ”
–The above mentioned blog has a diverse, albeit moderately literate, readership. First (or is it “firstly” Des?), Google ranks sites in countries relative to each other. Were Baidu in America it would likely be an 8-9. Anyway, Baidu’s Page rank (capital ‘P” ’cause it is named for the inventor, not the function) is not likely to affect its keywords in western searches. Secondly, SOSO (搜搜) belongs to the “QQ” people at Tencent (note: 搜，which in Mandarin sounds like the English word “so,” means “search” in Chinese). Thirdly, i too was happy if every one of the 230 million users in China would made one link for me.
“Surely google will deserves a position wherever it may be…”
–Insert your own punch line here______.
“You shouldn’t take Baidu’s dominance at full face value, remember that the Chinese government essentially turned google off a couple of years ago and redirected all traffic to baidu. In fact, on a recent visit to China a good friend of mine found it’s still happening intermittently. Not that he minds the free movie and mp3 downloads…”
–1. There is no Google master switch in president Hu’s office. 2. My friend thinks he gets lottery numbers from re-runs of It’s a Wonderful Life. 3. Baidu (百度) is now pursuing contracts with artists and companies and even branding legitimate mp3 players for musicians and advertisers. The Chinese invented noodles and fireworks and may have discovered America, but they did not come up with bit torrent. 4. Current data shows Baidu’s market share in China to be at about 60%. Baidu says that the 60% figure may be accurate for total searches done through a China-based portal, but Baidu claims a 70-75% share for queries originating from in-country. Google is running a distant second and Alibaba is limping in at 3rd. Tencent’s SOSO is an also ran…
“baidu is targetting Only China , but Googole is targetting all the world , so google will have all the previleges to be the n 1 in the world”
–Baidu, in a questionable moment of marketing sanity, just launched a Japanese search engine. “Googole” may be targeting the world, but it is missing the bullseye and shooting itself in the foot in Korea (ever heard of Naver?), China, Russia (Yandex) and other markets. In the David and Goliath wars, my money is on David with his home-field advantage.
Any savvy marketer, blogger or SEO provider needs to understand the mechanics of regional search. For starters:
- Use properly translated keywords in your tags and text. Baidu and Google.cn are more likely to pick you up.
- Submit your URL to Baidu at: http://www.baidu.com/search/url_submit.html
- Be wary of foreign based SEO players outside of China that do not have an on-the-ground presence in country, or purport to know the market while telling you things like, “Simplified Chinese will be sufficient to serve all markets.” A good SEO will optimize for the various ethnic groups and service or product targets you choose. China has 56 ethnic groups and a minimum of 6 distinct markets that can require special understanding and consideration.
- Get an authorized Baidu agent to place any ads for you. Do not buy from any company that claims Baidu has a set-up service fee. Ask for a copy of their contract with Baidu and access to your own control panel, even though it will be in Chinese.
A special Baidu Basics seminar will be held on-line March 6th and is free. Click on the banner above and head for the contact page and drop us a note. We will try and save you a spot and email you information. Whether you are a blogger, businessman, or SEO provider, there will be information on how you can successfully interface with Baidu on behalf of your clients.
Posted 3 February, 2008 in UK SEO EXPERT, SEO China Expert, 中文, Korea, Tencent, QQ, Yandex, Soso, seo expert services guangzhou china, alibaba.com, Chinese Media, Search Engine Marketing, Intercultural Issues, Asia, China Humor, China web 2.0, China Business, 中国, Seach engine Optimization, SEM, SEO, Chinese Internet, China SEO
China SEO Expert Services (0)
SEO Consulting China
For paid campaign work, inclusion in Baidu or partnerships in keyword advertising on Chinese search engines please fill out the contact form at: Culture Fish Media
Unlike many other search engine consulting (SEO) firms, I can be quite flexible as I work with clients individually. From simple search engine optimization to full scale consulting I can assist. Work for Non-profits agencies is free.
SEO, SEM China Client Profile
Typical Search Engine Optimization Consulting Clients are owners of websites with a dedicated team of webmasters and programmers, or are internet website owners who can handle the basic coding required to undergo a successful search engine optimization campaign or have an employee who can assist them.
If you have no Internet expertise, I can provide team members who can do this work as independent contractors.
The Search engine consulting client (or the client’s webmaster) should be able to implement suggested changes with as little assistance as possible (or see above). I send all suggestions via email or transmit them telephone/Skype. I make things as simple to follow and and never complicate things.
The Search Engine Consulting client must commit to a minimum of 5 hours of SEO consulting. Ongoing work beyond the first five hours is negotiated after the first month. All search engine consulting services are on a pre-fund (up front) basis. Once your hours have expired, you must purchase more time via pay pal.
For search engine consulting clients, there are no guarantees: no minimum PR value and no guaranteed search engine positioning unless of course you purchase a PR package. I can then talk to you about guaranteed Page Rank in the engines.
I can advise on adwords campaigns, but will not manage the campaign. I take no commission from Google for any advertising. This policy leaves me free to make the best decisons for you.
Cost for Search Engine/ Chinese Market Consulting
$100-$200 per hour depending on needs…Free for non-profits
Writing Meta-tags and such are done at the same rate. It is always my goal to teach you or your team to do as much of this as possible yourself.
Most smaller websites can have all major problems dealt with in under 10 hours of consulting…
Posted 22 January, 2008 in SEO China Expert, 中文, UK SEO EXPERT, chinese serach engines, china expert seo services guangzhou, seo expert services guangzhou china, Search Engine Marketing, Seach engine Optimization, The Internet, 中国, Seo China, Internet marketing China, SEM, SEO, China SEO
China SEO Expert…. (3)
I am not at the top of the rankings as a Martian Search Engine (SEO) expert ( I am only 3rd), but I might be after this post! The algorithms that govern what is and is not registered by search engines like Google and Yahoo! are shape-shifters: They catalog combinations from blogs and websites that can mystify, amuse and swindle you. For example, I am #2 in Google for Adult Pampers Makers even though I can’t remember mentioning diapers on this blog. Maybe, I am too old to remember using them and too young to worry about them just yet. I believe, like Robin Williams, that diapers are like politicians and should be changed frequently because they are both full…
But, I digress…
I know about this listing because someone searched for the term, and my analytics program identified from whence they came. There are other authentic one-hit wonders for which I rank highly, though I am clueless about why people searched for them or why I showed up tops. They ALL beg for an aside, but I am resisting, thinking that you can use your imagination: Pocket Fisherman Diagram, Plentiful Breast Pictures, Professor Asshat, China Olympic Professor Blog, Hairy Chinese Women, Wedding dress Market Report in China, I had my hepatitis shot, but the test says I have no immunity, Naked nurse teaching in China, Anais Nin commerative coin, American Prostitute Self, Naked nurse teaching in starbucks china, quota of America to China, You Tube Hong Kong Free Sex Video, How culture affects the way we use utensils, and Cartoon Photos of a man being massaged among hundreds of others…
Some SEO “Experts” list some of the keywords they claim to have earned in Google’s top ten rankings. They claim that these listings attest to their prowess, and they use these words to convince you that they can move your blog, site or company into a position where you will get more hits and gain international fame and fortune. Most of the words are like the ones above.
Far too many so-called expert Chinese SEO firms prey on clients using this strategy. And most businesses, woefully unaware of SEO methods, are bilked out of thousands of dollars every year. The cost for a “hot word,” one with search results in the millions (think “Buddha,” “free buffet,” or “online video game”), is staggering: the top ten in Google is 20,000 RMB a year ($2,500 USD). A “cold word” with low search returns (think “delicious rat recipes” or “Japan learned everything it knows from the Tang dynasty”) will pull 10,000 RMB ($1,250 USD) from your wallet.
So, as an example, “China Expert SEO Consultant,” at 2 million returns, would cost you 20,000 RMB and bring you absolutely no traffic. “China SEO Expert Guangzhou” will get you two hits a day. I’m always suspect of the word “expert” anyway: In bomb school, an expert was laughingly referred to as a “former drip under pressure”–never a good thing in explosives. It was a surefire way to tell someone was not what they purported to be.
I have many great search results I’m proud of, but were someone to actually come to them, I would worry about their mental health or my ego. I am number one for “American professor” in Google, hands down, and I frequently use this in lieu of a business card when I forget one. I am also in the Google China top ten for “American blog” (out of half a billion returns) and number 1 for “handsomest American in China” (move your Canuck ass over, Da Shan!) And in all humility, I found I rank quite high for “China blog about nothing” and “Lonnie isn’t exactly the sharpest guy in the world,” which isn’t exactly what you’d want when you are trying to build up your consultant site that’s already number 1 for “china business consultant blog” in Google, Google China and Yahoo.
If you are really interested in a legitimate search engine marketing provider, drop me a note at via Culture Fish.
FYI: I am doing SEO work or global marketing lectures free for nonprofit groups or companies who agree to donate my normal fee to the China Dreamblogue project.
For a quote or a assessment of an Expert China SEO/SEM project in Guangzhou or elsewhere you may need please fill out the form below at EXPERT SEO SERVICES CHINA
Posted 25 December, 2007 in Internet marketing China, Guangzhou, SEO, SEM, Seo China, Chinese Internet, Hong Kong Stars, The Sharpest Guy on the Planet, Censorship, The Internet, Seach engine Optimization, Search Engine Marketing, China Expat, Beijing Olympics, UK SEO EXPERT, china expert seo services guangzhou, China Business Consultant, SEO China Expert, Chinese Media, 中文, American Professor in China, Guangzhou China, 中国, Greater Asia Blogs, Asia, Japan, China Expats, Asian Women, Asian Humor, China SEO, China web 2.0, Humor, China Humor, Intercultural Issues, China Editorials, Just Plain Strange, cartoons, In the news, Top Blogs, Weird China, China Olympics, China Cartoons, China Business, Gratuitous Cheesecake, Uncategorized
# 1 Martian SEO Expert…. (6)
I am not at the top of the rankings as a Martian Search Engine Optimization (SEO) expert in the universe, but I might be after this post! The algorithms that govern what is and is not registered by search engines like Google and Yahoo! are shape-shifters: They catalog combinations from blogs and websites that can mystify, amuse and swindle you. For example, I am #1 in Google for Adult Pampers Makers even though I can’t remember mentioning diapers on this blog. I am too old to remember using them and too young to worry about them just yet. I believe, like Robin Williams, that diapers are like politicians and should be changed frequently because they are both full…
But, I digress…
I know about this listing because someone searched for the term, and my analytics program identified from whence they came. There are other authentic one-hit wonders for which I rank highly, though I am clueless about why people searched for them or why I showed up tops. They ALL beg for an aside, but I am resisting, thinking that you can use your imagination: Pocket Fisherman Diagram, Moscow Prostitute, Pig League Facials, Plentiful Breast Pictures, Professor Asshat, China Olympic Athlete Blog, There is the sex that americans admit to, Hairy Chinese Women, Wedding dress Market Report in China, I had my hepatitis shot, but the test says I have no immunity, Naked nurse teaching in China, Anais Nin commerative coin, American Prostitute Self, Naked nurse teaching in starbucks china, quota of America to China, You Tube Hong Kong Free Sex Video, How culture affects the way we use utensils, and Cartoon Photos of a man being massaged among hundreds of others…
Some SEO “Experts” list some of the keywords they claim to have earned in Google’s top ten rankings. They claim that these listings attest to their prowess, and they use these words to convince you that they can move your blog, site or company into a position where you will get more hits and gain international fame and fortune. Most of the words are like the ones above: once in a Martian moon sighting you will get a hit. Some seem remarkably credible like “UK SEO Expert.” He sounds, or can make himself sound, like the marketing go-to guy in England–that is, until you do some research on Submit Express and discover that on any given day there are ZERO searches for that term.
Far too many Chinese SEO firms prey on clients using this strategy. And most businesses, woefully unaware of SEO methods, are bilked out of thousands of dollars every year. The cost for a “hot word,” one with search results in the millions (think “Buddha,” “free buffet,” or “online video game”), is staggering: the top ten in Google is 20,000 RMB a year ($2,500 USD). A “cold word” with low search returns (think “delicious rat recipes” or “Japan learned everything it knows from the Tang dynasty”) will pull 10,000 RMB ($1,250 USD) from your wallet.
So “UK SEO expert,” at 2 million returns, would cost you 20,000 RMB and bring you absolutely no traffic. I’m always suspect of the word expert anyway: in bomb school, an expert was laughingly referred to as a “former drip under pressure”–never a good thing in explosives. It was a surefire way to tell someone was not what they purported to be.
I have many great search results I’m proud of, but were someone to actually come to them, I would worry about their mental health or my ego. I am number one for “American professor” in Google, hands down, and I frequently use this in lieu of a business card when I forget one. I am also in the Google China top ten for “American blog” (out of half a billion returns) and number 1 for “handsomest American in China” (move your Canuck ass over, Da Shan!) and ridiculously #1 for America’s Best Blog. In all humility, I found I rank quite high for “China blog about nothing” and “Lonnie isn’t exactly the sharpest guy in the world,” which isn’t exactly what you’d want when you are trying to build up your China business consultant site that’s already number 1 for “china business consultant blog” in Google, Google China and Yahoo.
If you are really interested in a legitimate search engine marketing provider, drop me a note at [*santini47@yahoo.com *]–spambots, eat your heart out (thanks R)! I’ll turn you on to the likes of Fili, Ryan, CWM, or someone else who will be able to get their hands out of your Paypal pockets at some point. And if you’re considering marketing to Martians anytime soon, you know where to look…
FYI: I am doing SEO work or global marketing lectures free for nonprofit groups or companies who agree to donate my normal fee to the China Dreamblogue project.
By the way, with this many links in a post, doesn’t it look like Dan Harris wrote it?
Posted 25 July, 2007 in Seo China, Internet marketing China, Guangzhou, SEO, Chinese Internet, The Internet, Guangzhou China, Hong Kong Stars, The Sharpest Guy on the Planet, Censorship, SEM, Seach engine Optimization, China Business Consultant, China Expat, Beijing Olympics, UK SEO EXPERT, SEO China Expert, American Professor in China, Search Engine Marketing, Chinese Media, 中文, 中国, Top Blogs, Asian Women, Greater Asia Blogs, Asia, Japan, Asian Humor, China Humor, China SEO, China web 2.0, Humor, China Expats, Intercultural Issues, Weird China, Just Plain Strange, cartoons, In the news, China Olympics, Gratuitous Cheesecake, China Editorials, China Cartoons, China Business, Uncategorized
SEO SECRET…. (6)
I started an Search Engine Optimization (SEO) series a few months back and then abandoned the effort: Feedback from regular readers, most of them blogless and not looking to adopt, read, “I’m bored senseless!” It seems that only members of the China shoe-money society really read things and then they pissed and moaned: “It’s too simple,” or “Explain how to put an image in my post that doesn’t blow out my sidebar” were some of the two emailed questions….And then there was the uproar created by comments on a blog that used my posts to generate traffic by calling Fili and I “Greedy Superficial Bloggers” for discussing Search Engine Optimization (SEO) methods on our sites. It even got people taking sides and nearly cyber-rioting before he kind-of admitted it was just a scam meant to coax more readers to his site. But, I digress…
One of the deservedly best-loved sites on the planet is Post Secret. The trouble with being public and popular is that you are open to spoof. (Dear Sinocidal, I am still waiting for next April 1st….
The picture above was blatantly ripped off a very funny parody of Post Secret. Now, a lot of it is out loud funny, but a bit of it will only be understood by Fili, Ryan and others like the ass-hat. You can take a peek at it by clicking on the picture above. The photo references Matt Cutts, a paid stooge for Google whom I parodied hereon the site, a few weeks ago. Anyway head over to the comedy and have fun. REMEBER to click on the links below the pictures for more fun….
PS: Speaking of Fili: Head over to his blog as that greedy, superficial blogger living in China’s latest province is actually offering free SEO help (There must be a catch :-)…) to anyone who wants to bring in traffic via sound and in-offensive methods.
Another SEO stunt in the works can be found by the hit-grubbers at Hao Hao and Chinalyst :-). They are sponsoring the 3rd-failed annual China Blog Awards. If you have already have a fave site you can vote for them and, more importantly, you can visit some of other blogs that you may not have cruised through yet. There is a terabyte of great stuff out there!
PPS:
Above is a way to view Blogspot (Thanks J) if you live in places like I do….One site you need to get to:
Posted 19 July, 2007 in Blogroll Diving, SEO, Internet marketing China, Seo China, The Internet, Chinese Internet, SEM, Seach engine Optimization, SEO China Expert, Taiwan, 中文, Chinese Media, Search Engine Marketing, 中国, Top Blogs, Top China Blogs List, Greater Asia Blogs, Asian Humor, China Humor, China web 2.0, Videos, Asia, China Editorials, cartoons, In the news, Photos, Just Plain Strange, Weird China, China SEO
We need an Olympics in China EVERY Year! (0)
Wordpress.com is unblocked! Wikipedia is free (albeit a teeeeenie bit censored for individual items like the two “T” words…), Technorati is out of the closet!
It is almost like being back home–Well, on dial-up during a storm with a Commodore 64….But I digress….
Now if we can only get Typepad, Blogspot and a few others out of cyber-purgatory….