Whose Comments Are They Anyway? (1)
Reputation Management and Manipulation of the Internet

In addition to water-boarding it is apparent that government interpreters world-wide now learn social media, SEO and RSS management during their program of study. It is no secret that many blog comments on opinion-shaping sites are made by full-time surfers or “trolls” as some call them, with nationalist or agency mandated agendas; some get paid for their performance. The real weapons of mass destruction in a digital world are words and the technology is readily available even when we don’t send fuses to Taiwan.
Several recent comments, meant to manipulate media have come back to deservedly sound-bite the perpetrators in their virtual asses.
John McCain campaign aide, Soren Dayton was suspended from the campaign because he Twittered a link to a YouTube video blasting Barack Obama’s minister. And the Chinese government was a bit slow on the draw when they led reporters into the lama’s den in Lhasa last week.
Multi-national companies now hire ethical as well dubious administrators of propaganda to sow seeds of content across the blogsphere when a ruthless competitor, frustrated consumer or PR gaff has sent a brand or image into the cyber-stool. Internet Word of Mouth is an ICBM with a guidance system that can be more unpredictable than a cold war space laser.
I read a news release today written by the folks at 5fad.com. 5fad.com is suing Baidu.com for copyright infringement and then speculating, during trial, about the outcome and impact of the verdict.
Written in something akin to English and suspiciously fed out of a UK media outlet, the release contains suppositions meant to influence public opinion in advance of a judicial ruling.
Some highlights: “The MP3 search engine is of crucial importance for Baidu.com to gain an advantageous position in its competition with its business rival, Google.com. Once the MP3 search engine service is ruled unlawful, Baidu.com’s leading position in the search engine market may topple” Remember that this news release was written by the Plaintiff!
The take a break from legal commentary to do an infomercial about 5Fad: “5fad.com, ranking among 2007 Red Herring Asia Top 100, was founded in 2003. Though headquartered in Hangzhou, it has branch offices in Beijing, Seoul, Tokyo and New York…5fad.com is the leading digital entertainment and culture company in China. Its service network covers a total population of 300 million.” With a Google Page Rank of 4 and a purported audience more than twice the size of the China Internet user base the claim is dubious at best.
I have become so jaundiced that when JWT’s Tom Doctoroff, a man I have long respected as an authority on China, makes statements concerning Tibet like:”…I instinctively empathize with the impulses of the protesters” I wonder if he is just careless and failing to weigh the consequences of the potential spin of his comments as sympathy for murder or arson? Or I question whether or not the soon-to-be Olympic torch bearer has intentionally inserted psycho-linguistically charged language about Tibet, in an article written against calls for an Olympic boycott, in order to draw in more readers for the Huffington Post?
I am a poet and the keeper of an online diary. I am not a journalist or political pundit in blogger’s clothes. I love and cherish the written word–despite my occasional acts of grammatical or stylistic annihilation. And because I am a creative writer I attempt to ferret out the real meanings of a work and the reasons for the choice of diction.
I am becoming less cavalier about reading or writing. I now am casting a cold eye on much of what comes to me via RSS or social networks and so it seems should we all….
Update: Head over to ESNW for an important addendum to the newest China Photogate…
Posted 29 March, 2008 in SEM, Chinese Media, SEO, Internet marketing China, Seo China, Violence, Human Rights, Taiwan, Human Rights China, Beijing Olympics, SEO China Expert, Chinese Internet, The Internet, China Olympics, China Editorials, Intercultural Issues, War, Personal Notes, cartoons, Censorship, 中国, In the news, Tibet, China web 2.0
Macau’s “Flying Dutchman” School of Law… (4)

The lightly regarded Macau University of Science and Technology (MUST) just lost a few more credibility pounds.
The school, which has been under public fire this year for nepotism, corruption, awarding of unaccredited degrees, and acceptance of financial favors from government officials who are also MUST investors, may have finally crossed the line. According to several student reports: post graduate law students have filed complaints with the Ministry of Education for false advertising and a lack of regard for academic standards on the part of MUST. The students had previously demanded of MUST’s Rector, Xu Ao Ao, an explanation and a meeting to discuss options, but they were ignored. Two of the complainants, already practicing lawyers in Macau and Mainland China government offices, are now reportedly preparing a class-action suit against the school.
It all started when new students showed up, hefty tuition dollars already paid, to start studies with the likes of former Harvard Law School Vice-Dean David Smith and other advertised heavyweights (Smith allegedly claimed 25 famous newcomers were en-route and NONE actually showed up) in a newly created International Economic and Commercial Law Program. Several weeks into the program, sans the elite faculty promised to them, the students were reportedly told by Dean Smith that independent study was “a good strategy for the time being.” The candidates had arrived already aware that a degree from MUST grants little more than continuing education and the letters attached to an advanced degree because the school does not meet the minimum governmental standards needed to allow any of its undergraduates to sit for a bar exam in Macau or Mainland China. However, most of the new graduate students, already practicing attorneys, were hoping to improve advancement potential with newly acquired skills and titles earned at MUST.
The hot water went from simmer to boil when a MUST law school vice-dean was asked, face-to-face, to write a letter of recommendation for a student who desired to go on for a PhD. But upon closer examination it was discovered that the student had never attended any classes on Macau’s campus nor had he previously met the vice-dean. The same vice-dean was also given his renewal contract, but in it he was stripped of administrative duties. This was probably due to his objection to higher-ups that the proposed awarding last year of a MA in Law to a student, whose thesis was copied verbatim from the Internet (one stolen sentence discussed progress Macau had made in the years leading up to now and now was 1998!!) was inappropriate. The student is being allowed to re-write his thesis, originally signed off on by Smith, and never put through normal review channels. The administration, and specifically the Law School Dean David Smith (who was also the university vice-rector), refused for months to act on the case that ultimately prompted the resignation of the vice-dean. This month David Smith also resigned and is moving on to a new school as Dean of their law school.
The administrators at Macau University of Science and Technology have refused to talk to me about this issue despite repeated requests. Also, they will not discuss a case involving allegations of tax fraud and contract manipulations for personal gain by school Registrar Alex Chen Nai Chi. Email communications between faculty members at MUST have now been limited, in part due to a spate of negative comments about the rector. And, a warning has been posted on the schools main site page cautioning everyone, in Chinese, that rumors will be dealt with by criminal prosecution and fines. I have never seen a University openly threaten critics before now….
The warnings have not stopped netizens from posting dozens of complaints against MUST on popular search engine Baidu. BBS forums contain information allegedly gleaned from Education Ministry documents and claims MUST sold some 10,000 MBA degrees to mainlanders in 2003 alone. A parent airs issues here: BBS
A visiting business professor at MUST serving as a chair for various doctoral committees told me in an interview that he was leaving the school because of pressure to pass students in low-residency masters and doctoral programs. The students, already government officials or factory executives in the mainland, pay large sums to be awarded sheepskins not accredited by the Macau government because they do not meet the minimum amount of required residency hours demanded by the government for such programs.
Currently, MUST claims to be a comprehensive school, but only has four faculties: the Faculty of Information Technology, the Faculty of Management and Administration, the Faculty of Law and the Faculty of Chinese Medicine. The Chinese Medicine graduates have difficulty legally practicing medicine after graduation and, as stated before, the law school graduates cannot be licensed to practice in Macau or mainland China. Despite MUST’s continuing difficuties, well-heeled students able to pay high tuition and boarding costs are swelling the young school’s class sizes. MUST acts as a springboard to study abroad for many who performed poorly on initial national mainland exams. According to the Hong Kong US Consulate, the United States’ Homeland Security Office grants a 13% advantage in getting a visa to mainland Chinese who have spent a year or more in Macau or Hong Kong. Last year, more than 15% of the 5,000 member student body applied for transfer to other schools in Macau or abroad.
On a positive note, credible institutions like the University of Macau and Macau Polytechnic have benefited from the administrative and academic practices of Macau University of Science and Technology. New teachers, fresh from top schools around the world like Cambridge, Boston University, the Chinese University of Hong Kong, and the University of Michigan, have also used Macau University of Science and Technology as a academic waiting room. Many of them have moved on to respectable positions elsewhere, often leaving their time on the Flying Dutchman off their resumes.
Posted 20 July, 2007 in Chinese Education, 中文, Macau University of Science and Technology, American Professor in China, Taiwan, Macau Travel, Travel Macau, Chinese Medicine, The Internet, China Cartoons, China Editorials, China Business, cartoons, 中国, In the news, Teaching in China
SEO SECRET…. (6)
I started an Search Engine Optimization (SEO) series a few months back and then abandoned the effort: Feedback from regular readers, most of them blogless and not looking to adopt, read, “I’m bored senseless!” It seems that only members of the China shoe-money society really read things and then they pissed and moaned: “It’s too simple,” or “Explain how to put an image in my post that doesn’t blow out my sidebar” were some of the two emailed questions….And then there was the uproar created by comments on a blog that used my posts to generate traffic by calling Fili and I “Greedy Superficial Bloggers” for discussing Search Engine Optimization (SEO) methods on our sites. It even got people taking sides and nearly cyber-rioting before he kind-of admitted it was just a scam meant to coax more readers to his site. But, I digress…
One of the deservedly best-loved sites on the planet is Post Secret. The trouble with being public and popular is that you are open to spoof. (Dear Sinocidal, I am still waiting for next April 1st….
The picture above was blatantly ripped off a very funny parody of Post Secret. Now, a lot of it is out loud funny, but a bit of it will only be understood by Fili, Ryan and others like the ass-hat. You can take a peek at it by clicking on the picture above. The photo references Matt Cutts, a paid stooge for Google whom I parodied hereon the site, a few weeks ago. Anyway head over to the comedy and have fun. REMEBER to click on the links below the pictures for more fun….
PS: Speaking of Fili: Head over to his blog as that greedy, superficial blogger living in China’s latest province is actually offering free SEO help (There must be a catch :-)…) to anyone who wants to bring in traffic via sound and in-offensive methods.
Another SEO stunt in the works can be found by the hit-grubbers at Hao Hao and Chinalyst :-). They are sponsoring the 3rd-failed annual China Blog Awards. If you have already have a fave site you can vote for them and, more importantly, you can visit some of other blogs that you may not have cruised through yet. There is a terabyte of great stuff out there!
Above is a way to view Blogspot (Thanks J) if you live in places like I do….One site you need to get to:



